Have you ever had that moment where you knew you needed to say something… even though it might feel a little weird? That’s exactly what happened during a recent visit with my two adult sons.
This episode is personal. It’s about love, fatherhood, and one of the most important lessons I’ve learned—and now passed down: 👉🏽 The importance of investing in yourself.
👨👦 Visiting My Boys… Who Aren’t Boys Anymore I went to visit my sons recently. These young men live together, work hard, and show up every day for their jobs. I’m proud beyond words. They’ve grown into responsible men who handle their business.
But while I was there, I noticed something.
Whenever they were home, they were glued to their video games. Now don’t get me wrong—I’m not judging. Everybody needs downtime. But I couldn’t help but notice how much time was being spent that way.
And it caught me off guard—because they didn’t grow up watching me do that.
When they were young, I was always grinding.
Working my full-time job (which often meant traveling),
Running my side hustle (real estate at the time),
Studying and learning,
Or spending time with the family.
My free time wasn’t really “free.” It was focused. Purposeful. An investment.
🧠 The Talk: Spend vs. Invest (In Yourself) I sat on it for a minute. I told myself, “They’re grown men now. It’s not really my place.”
But then something inside nudged me: “If you don’t say it with love now, you might regret it later.”
So I shared what was on my heart.
“You can either spend your time and money… or you can invest them. But when you invest them into yourself—your growth, your skills, your health, your future—that’s when life begins to expand.”
Spending feels good in the moment—whether it’s hours on a screen or money on something shiny. But investing gives you something back.
💸 Spending = Consuming. 📈 Investing = Becoming.
👑 You Are the Asset I reminded them:
“You are your most valuable asset. Not your job. Not your bank account. Not your degrees. YOU.”
So every time you:
Waste a day without building anything…
Drop $100 on a new game but say no to a course…
Watch 6 hours of TV but skip reading a chapter of something that could change your mindset…
…you’re spending instead of investing. You’re delaying your own growth.
But when you flip the switch?
When you say, “You know what? I’m worth the investment…” That’s when everything changes.
💡 3 Ways to Start Investing in Yourself Today
- ⏰ Invest Your Time Spend an hour each day learning something new, building your dream, or improving your skills. Time is limited—but how you use it decides everything.
- 💰 Invest Your Money Buy the book. Join the course. Hire the coach. Too many people will spend hundreds on entertainment, but hesitate to spend $50 to learn something that could change their future.
Ask yourself: Is this helping me grow—or just helping me escape?
- 🧠 Invest in Your Mindset Listen to personal development podcasts. Read books that challenge you. Surround yourself with people who want more.
Your thoughts shape your actions. Your actions shape your life.
❤️ Real Talk: Being a Dad to Men It felt weird for a moment—stepping back into that “dad” role after so many years. My sons are grown now. We’re best buds. But I knew this was something I had to say.
And they listened—like the good young men they’ve always been.
They said they’d start being more intentional with their time. That they’d start investing in themselves more—one step at a time.
And that? That made my heart full.
✅ Your Turn: Ask Yourself This Today, I invite you to pause and reflect.
Are you spending your time and money… or are you investing them?
What would happen if, starting today, you treated yourself like the best investment you could ever make?
Because you are. You are worth the time. You are worth the money. You are worth the effort.
🎁 Want to Start Investing in Yourself—Even Just 1 Hour a Day? I created a free affiliate marketing course to help people just like you start building something real—something that creates freedom, income, and purpose.
You don’t need to have it all figured out.
You just need to start.
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Let’s stop spending our potential. Let’s start investing in ourselves. Let’s grow—together.
With love, Russe
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