Author: Napoleon Russ

  • Article Marketing Strategy – Best Practices

    Article Marketing Strategy – Best Practices

    Article Construction

    The way you create?your content should be methodical. ?Whenever you produce articles for submission to an article promotion service or for article marketingyour web site, keep?in mind your article marketing strategy. The use of key phrases is extremely important for every single keyword and crucial phrase options are certainly the way in which?readers and Google discover you giving you website site visitors. Every single keyword ought to be really carefully chosen, then additional research undertaken to see which sites are employing those crucial phrases. You should?determine if you?can possibly compete against?the best web sites that might be utilizing those key phrases also.

    What Is Makes?for a Well Written Article

    If you do not like to write, or think you are not good at writing it is a good idea to spend some time reading some of the top articles in article directories. You are going to be able to see how they are written and constructed and how they lead a reader down towards the author bio box at the bottom of the page. The most effective articles include plenty of short paragraphs and they’re written in typical language and that indicates not using too numerous complex words that your reader may possibly not recognize. White space is really crucial too. Your reader need not be confronted with some thing that looks like a thesis, by having many areas that are free from words it’ll make your article appear to be less difficult and quicker to read. Don’t put links to your site or other merchandise within the body of your article,if you do this, ?your article may possibly be rejected. They really should only be placed within your author bio box.

    Snappy Headings!

    Many people do not read all the words on a page unless it?s a novel. They are looking for specific phrases and words that may be key to their problem, so if you can use these in headings the reader can immediately skip to the parts of your article that interest him most. Headings are really crucial in articles – they need to be brief and eye-catching.

    The Meat of Your Article Marketing

    Be specific to make use of keyword phrases ?in the beginning of your article.? Use them?several times inside the principal body of the content depending on the word count and after that an additional time inside the final sentence. Lots of people are on internet sites trying to find solutions to concerns or questions?they?have, so you must make your article enlightening and valuable, driving the reader down to the bottom of the page exactly where your author bio, or resource box is. Inside the resource box is typically a call to action, motivating a person to click by means of for further info. This is the spot exactly where your lead capture page is going to be. Though you are?article writing to appeal to the search engines, you must remember it’s people who?are reading your article. It does easier?after you’ve got crafted a number of articles. Keep?an eye on your content regularly and figure out which ones are obtaining the most traffic and in that way it really is effortless to construct further articles making use of that technique. Using bullet points also makes a content of written content material seem a good deal more attractive together with basic to read.

    Part?of your article marketing strategy should be that whenever you have completed your articles make sure to?to reword it or ?spin? it and post it to hundreds of other article marketing directories. The purpose of spinning them is to ensure that each article is special to the article directory you submit it to. Google will solely index one copy?of an article and disregard the rest as duplicate content.

  • 10 Do’s and Don’ts of Online Network Marketing – 5 Do’s

    10 Do’s and Don’ts of Online Network Marketing – 5 Do’s

    In my last article, I shared with you 5 Dont’s of online marketing. ?In this article I am going to share with you 5 that you should Online to promote your Network Marketing business.

     

    5 Do’s Of Online Network Marketing

    1. Focus on?Your Audience
    Do's and Don'ts of network marketing

    The first thing that you to do is to figure out is who your target audience is. Who, specifically, could benefit from your products and your business? And no, the answer is not “everyone”.

    If you can zero in on one specific audience, then you can focus on them. Find out what their needs and desires are, what problems are they struggling with that your products or business solves? Find those problems and solve them.
    And here’s a hint to keep in mind when you’re posting on social media: If you are ending your videos or posts with an opportunity link or telling people to “join you”, then you are not focusing on them.?
    Once you know who your target market is who would essentially benefit from your products, then you are all set to…?

    2. Lead With Value

    yellow smiley face amidst blue smileys

    Start by solving problems. When you start solving problems that your target market is having, then you will build trust and authority with that audience. And you know what? People are more likely to buy from people that they know, like and trust.
    This is how you build relationships with your prospects online.
    So before you start selling, make a list of topics, problems, and trainings that line up with the products or service that you sell and provide valuable education first.
    As you do this, your audience will come to see you as a trusted authority and they will be much, much more likely to do business with you.
    This method of leading with value will also make you stand out above the noise of everyone just trying to sell products and pitch their business.

    https://www.youtube.com/watch?v=R_00qIl-vyo?rel=0&autoplay=1

     

    3. DO Mix Up Your Content (Content, Relationship, Promotion)

    08-do-mix-up-your-contentThere are three types of posts that you should be making on the various platforms that you use.

    1. Content Posts
    2. Relationship posts
    3. Promotional posts
    • Content Posts are your ?How to? advices and tips in relation to your business. So for example you?re promoting a skin-care or healthcare product then you should be writing articles about ?X Ways How to Have Brighter Skin? or ?10 Things You Didn?t Know About Glutathione?. These types of articles establish your authority as a leader, expert- someone to trust regarding your products.
    • Relationship Posts are articles about YOU. This could be something you?re personally excited about, a success story, a rant, a life event, etc. These posts may seem very random but they serve the purpose of creating more REAL connection with your audience. This builds up your relationship with them because they see your life outside the business. They get to see you as a person.
    • Lastly, Promotional Posts are where you will be featuring the benefits of your business opportunity or your products. This is where you?ll ?cash-in? on the relationship you?ve built.

    4. DO Share Other People?s Content

    09-do-share-other-peoples-content
    Writing all of your own content can get really tiring. So a quick fix for that is to repost, share or just comment on other people?s existing content! So aside from saving time, you also get to demonstrate to your viewer that you are well-informed of other people?s work in the industry as well.

    5. Engage with Your Audience.

    get social dos and dont of online marketingThe whole point of social media is to be social. As a network marketer who is interested in building your business and brand online you should spend time each and everyday to build relationships with your audience. Like their posts, Make comments. Wish them a happy birthday. Thank them for commenting and liking your posts. Remember people really generally don’t visit social media sites to be sold stuff. They are there to be social, to be entertained and to be informed. You should make a conscious
    effort to engage with your audience everyday

    So There You Have it, 10 Do’s and Don’ts of Online Network Marketing.

    These are just a few things that you can do to improve your internet network marketing efforts. ?To Learn more about online network marketing enroll in my FREE Attraction Marketing Bootcamp.

  • Do You Have What it Takes To Become an MLM Leader?

    Do You Have What it Takes To Become an MLM Leader?

    So you want to become an MLM Leader? ?How did MLM Leaders get to where they are now?

    become an mlm leaderDo MLM leaders know something that you don’t?

    Are there insider secrets only top producers know and, if so , how are you able to learn these techniques?

    News?Flash: MLM leaders do not have?hidden?secrets that they share inside a clandestine order of other MLM leaders.

    What they have in common is how they’ve got to where they are now.

    How did they get to be Where they are Right now?

     

    An MLM Leader Treats Their Business Like a Business

    First, they treat their business like a business.

    They don’t consider their business to be a hobby?or something that they joined on an impulse. They treat their new business like a million dollar?investment, even it if cost only $500 to start.

    They’re entrepreneurs. Plain and simple. And the secret is they’re are stalwart, insistent and they don’t give up.

    These entrepreneurs start their businesses?with a plan in mind. They set out with an obvious goal and they work steadily towards that goal. Their goals are pragmatic, they know that setting unrealistic goals can only end in disappointment and failure.

    They are tenacious and work really hard and do whatever is critical to achieve the success they need.

    Building a profitable internet mlm?business can take ages and while these top producers could have tried dozens of other techniques of making profits and lost their shirts several times, they knew that if they could find just the proper thing for them, they could make it.

    So they endured. In spite of the odds. In spite of the setbacks.

    They work hard. Although they technically work from home, a lot of them spend large portions of their lives in hotel rooms, on the road or in the air. Many entrepreneurs may imply that they are not doing much, but even while they are s1eeping they’re thinking about methods to better promote their businesses.

    MLM leaders understand sponsoring and hiring is the only true profit generating activity in the internet marketing arena so they spend 80 to 90 of the time they have available to work in their business sponsoring and hiring.

    Consider it. You just get paid to move product, and the best way to move a large amount of product is to have a large amount of active distributors both consuming the products autoship and promoting the products.

    Have you got what’s needed to become an MLM leader? Naturally I do you assert. But think about that.

    Do you have the tenacity to invest your time and spend maybe 5 years creating a business? Are you dedicated enough to commit your time every day toward promoting and moving your business forward?

    So what’s your ultimate target? Have you got any goals? Have you written down a business plan? Have you thought about how you’re going to grow?your business and also train lots of folks who will in effect follow?your plan?as a leader.

    What will happen?if the company you’ve chosen to work for suddenly goes into Chapter 11? Have you thought about what you’ll do then?

    The true MLM leader will build a success business irrespective of what. Failure is simply not a choice they entertain.

    They target selling. They focus on presenting their opportunity new prospects on a daily, consistently over an extended period.

    They focus to become?the mlm leader that people?are looking out for and actually lead their team members to success.

    Have you got that powerful desire to be successful? ?If not, what will you need to do to develop it?

  • MLM Lead Generation – 5 Tips to Getting More Leads

    MLM Lead Generation – 5 Tips to Getting More Leads

    As you know, mlm lead generation is the one aspect of your business that drives everything else and as far as key indicators for your business performance is only second to sales ( which of course are driven by leads and prospects ). Some people think that they should go out and buy mlm leads. I believe that in most cases, this is just a waste of good money. Below I’ve provided you with 5 tips that will help you generate more leads for your business.

    1. Become an Expert in MLM Lead Generation Focusing on one Tactic

    Regardless of the platform that you choose to use, you have to know yourself and play to your strengths, not your weaknesses. If you are trying to generate leads online, and you are not good at or don’t like to write, blogging and article marketing would not be the best tactics to employ. If you don’t like being in front of the camera, then you shouldn’t make videos that require you to show your pearly whites. However, you still can create slides and present the slides via a video.

    Ultimately your first task is to determine what your are good at and DO THAT ONE THING, until you have mastered it. If you like socializing on Facebook, then use Facebook. If you like Instagram, then become the Lord Of Instagram. But pick one strategy and master that one strategy.  Learn how to “Just say NO!” to any other traffic strategies until you are able to consistently generate 10-20 leads each day from that one strategy..

    Pick a medium, get yourself out there and start providing value and getting exposure!

    2. Give a Call To Action

     You have to tell people what to do next, other wise they will just click on to the next page and leave your site forever.   So always give a strong Call To Action.

    If you are blogging, the last item in your blog entry should be a direction telling your readers what to do next. “Call Me”, “Click Below”, “Subscribe”… etc, etc.  This holds true regardless of the media that you are using to get your message across.  If you are creating youtube videos then tell them to “like, comment and subscribe.”  It is up to you to direct your audience to “what’s next”.

    network marketing lead generation

     

    3. Provide Value

    Provide service and Value…. Once you’ve got viewers, readers, etc… Find out what they are struggling with, if it’s lead generation, then become the trusted advisor that can help them solve that problem. If they are dealing with weight loss issues and you have a product that can help them solve this issue, present it to them… If not, point them into the direction of the solution. By becoming familiar with the problems that your audience faces, you begin to build rapport with them, and start building the “Know-Like-Trust” factor that is necessary when it comes to selling anything.

    4. Offer Free Training to Increase MLM Lead Generation

    Offer your audience free training. If, again, for instance, your audience is dealing doesn’t know what capture pages or autoresponders are, then provide them with free training ( ebooks, free videos, etc. ) That provide them with the answers that they are seeking. In this way you further build trust and rapport.

    5. Follow Up and Close

    Finally, always, always, always, follow-up and close. This is were the rubber meets the road.  Follow up leads to sales. Sales is the blood of your business and you must follow-up and close them on your products/services.

    If you follow these basic steps you will lay down a successful business that you can be proud of.

    If you are still struggling with generating leads and sales for your  business and need help, CLICK HERE to get access to this FREE 5 Day Lead Generation Challenge where you will learn

    • 4 questions to get clear on who your dream prospects really are so you can attract ready-to-buy customers.
    • 9-part power formula to uncover their problems & fears so you can clarify your marketing to make money.
    • The secret formula to clearly define how you solve their problems so you can easily close & get paid today.
    • How to build a congruent social profile to get leads, sales & sign-ups rejection free!
    • 5 social ‘buckets’ that allow you to speak to the heart of your new clearly defined audience and recruit like crazy.

    So CLICK HERE and join this Free challenge right now!

  • 5 Reasons Why You Should be Investing in Personal Development

    5 Reasons Why You Should be Investing in Personal Development

    Investing in personal development is one of the most important things that you can do to insure your success. Unfortunately many fail to make those investments and as a result continually fail to achieve the success that they are looking for.

    Back when I was a young Karate student, I had the opportunity to travel to Romania to assist my Sensei (teacher) during a week long boot camp that he was giving to a group of students there. We drove from Wiesbaden Germany to Romania, a trip that took about 18 hours. As we drove we obviously had tons of time to talk, and my Sensei being the wise old man that he was had tons of wisdom to pass on. Somewhere along the road in Hungary, he began telling us that he taught Karate, not for the additional income that it generated for him, but for a sheer love of the art. But he went on to tell us that he had realized that he had to charge for his classes because people in general just don’t value what they receive for free. He explained that people would either not show up to class or not give the proper respect to the training hall if they were allowed to attend class without them having made some sort of sacrifice.

    Now as an internet marketing coach and also as a Karate instructor, I realize the truth of what my Sensei passed on to me all those years ago. As a marketer, I constantly run into people who think that internet marketing/multi-level marketing is get rich quick – That they won’t have to make the necessary investment of time and money into their business.  I’m here to tell you that you MUST learn to invest in yourself and your personal development if you truly want success.

    5 Reasons why you must invest in your personal development

    1. You will Increase Your Value in the Market Place

    Every dollar and every minute that you invest in yourself will increase your value to the market.  As you invest your time and money into training courses and coaching,  You will increase your knowledge and therefore your value to those who have not yet made those same investments.  Think of it this way, one of the reasons that doctors and lawyers command higher than average salaries is due to the fact that they have invested 100s of thousands of dollars and, in some cases, decades into their education.  The more that you learn, the more that you have to offer those that you serve in your business and the more that you can earn for your products and services

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    2. You will Increase Your Self Confidence

    Back when I was in high school, I was ( and still am )  a bit of a nerd.  I did well academically.  Well enough that I received a scholarship to the Naval Academy.  But boy, when I got there, I found that I wasn’t as smart or educated as I had thought.  Those kids were running circles around me.  One of my best friends was, as a freshman in college, taking differential calculus while I was taking college algebra. I received my first F’s ever and was really not sure that I belonged there, however, after putting in the time and effort, I was able to bring my grades up and actually was able to get A’s in most of my classes.  The experience of having put in the hours ( sacrifice ) and having gone from F’s to A’s definitely served to help me recover my confidence.  As you increase your knowledge, your confidence will grow as well.

    3. By Investing In Personal Development You Will Begin to See New Opportunities

    The more that you expand your mind and increase your skill set, the more that you will begin to realize that there are many opportunities for creating income, happiness and abundance in your mind.   Your mind is like a vessel that expands as you pour experience and knowledge into it.  The more that you learn, the more that you can learn.  By investing in personal development, you will expand your mind and as a result your capacity to see new possibilities and opportunities.

    4. You will appreciate the value of the Investment

    This goes back to what my Sensei was speaking of.  If I were to give you a $3000 coaching session and only charged you $1 for it.  You would value it as being only worth $1.  And as a result, you would not put in the time and effort that is appropriate.  However, if you had to pay $3000 for the coaching sessions, that $3000 actually represents a number of hours that you have already sacrificed, and as such you would have some “skin” in the game and would give the appropriate amount of attention and time that the coaching deserved.  It has been said that many lottery winners go broke in just a few years after winning millions of dollars.  This is partly due to the fact that they got something for nothing.  They don’t value the money because they didn’t work for it – didn’t sacrifice for it. By investing in personal development you will give that investment the care and respect that it deserves because it actually represents a portion of your life that you have sacrificed for it.

    5. By Investing In Personal Development You Will be Able to Get others to invest in you.

    By investing in personal development and in your business, you will position yourself as a leader and others will be attracted to you and will invest their time and money to help you succeed in your business. There are tons of people out there waiting for you to show them the way, but you must have developed yourself to the point that you are 2-3 steps ahead of your prospective customers, clients and team members, before they will be willing to invest in you.  By investing in your personal development, you become a lighthouse that people far and wide will flock to for guidance.

    I personally invest in courses and coaching regularly and have had met people who currently earn millions each year, but still spend tens if not hundreds of thousands of dollars each year in their own personal development.  If you want to “be like Mike”  you’ve got to act like Mike. These people continually invest in themselves because they realize that it is the best investment that they will ever make.  They consistently invest both their time and money in courses, classes, mentorships and coaching – Shouldn’t you be doing the same?