What is a brand? It’s not uncommon for a “brand” to be thought of as a logo, a company name or tagline. While those are part of building your brand, there’s much more. Very simply, a brand is the feeling people have or what comes to mind when they see,…
Author: Napoleon Russ
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Creating Value – Employing the Law of Value
Ok… So I’ve been in the internet marketing space for about 3 years now. And in all of my training… Lectures from coaches and mentors… Everyone just keeps saying give value give value, give value… But very few of them actually tell you what value is, how you create it and how you give it. Now maybe I’m a little slow to pick up things every now and then, but one of my questions has been… What is this value that they keep talking about and how do I use it to grow my business.So here goes…
Think again about the Pizza Delivery guy… You order a pizza and the value that he provides to you is that he shows up at your door with this steaming hot delicious pie that you can’t wait to sink your teeth into. You can now go from your front door, back to your couch, and open a cold one turn on the tele and enjoy that hot pizza and cold beer without ever having to leave your home… This is the value that the Pizza guy provided you. Without him you would have had to drive down to the pizza shop, go into the shop, perhaps wait in line and then drive back home to enjoy a now warm, possible cold pizza with your cold beer.
So we create value by providing service, convenience, imparting knowledge ( education/training ), inspiring and motivating others. There are just toms of ways that we can provide service you just have to determine how you can best serve your audience.
In the internet marketing space, we serve people in a number of ways… We expose goods and services to those who are interested in purchasing them. We educate motivate and inspire others. We show others what is possible by being examples…
So as a new marketer, your question might be… How can I as a newbie create and provide value?
The answer to this is simple… Increase your value to the marketplace. Study, Learn and share what you have learned. The more that you learn… The more that you do, the more that you expose yourself to those who are where you want to be, the more valuable you will become. Take notes… Ray Higdon says that your notes are like un-cashed checks… It’s up to you to cash those checks. Today we are fortunate enough to have the inter-webs… There is really nothing that you can’t learn. So your task should be on a daily basis, increase your knowledge an the share what you have learned with others.
One of my mentors is a spiritual teacher and everyday he shares his spiritual insight with his audience. And finally, everyone’s perspective is valuable… Your experience is, like you, unique. Share your individual insight and life experiences. You never know who is currently going through what you have already been through… So share… Become part of the global community… Have fun…
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The Law Of Value
You ever wonder why a doctor makes more than a pizza delivery person… Why a Professional Athlete makes more than a doctor. Why the Team owner makes more than the individual athletes…
THe answer to these questions can be found in the Law of Value. Basically, the marketplace puts a value on a service, or person based on 3 key indicators..
1. How many people can perform the service
2. How specialized the service/skill set is.
2. How many people can the individual serve at one time.So let’s think about that in the context of the Pizza Delivery person… How many people can actually deliver pizzas without specialized training and years of practice… Well the answers is pretty much everyone.. As a freshman in college, I delivered Pizza… Zoom Zoom… I had no specialized skill except that I had a drivers license..
Now compare that skill set to the skill set of a Doctor/Professional Athlete. Though the two areas of excellence are different, both the physician and the professional athlete have spent years training and honing their particular skill-set. Now it could be argued that because of the nature of the physicians training and the delicacy and importance of his/her work that Physicians should get paid more than Athletes, but they don’t…
The reason for this is that Athletes actually serve more people at time than any individual doctor could. Think about it. The Highly skilled brain surgeon can only operate on one person at a time while the Athlete entertains millions upon millions within the time period that he performs. Even in the Tech Industry, techies like myself actually earn as much as and more than some physicians because our skill-set allows us to individually serve more people than physicians can.
So because of this and this alone ( the ability to serve numerous people at one time ) , the Professional Athlete will make millions per hour in some cases… I remember when I first learned how much professional boxer earn for each match ( millions of dollars – win, lose or draw ). But this again is due to the fact that during that 10 minute to 1 hour sparring session. Millions upon millions are being served.
So this is the law of value…
So how can you use the Law of Value to your advantage….
Stay tuned… 🙂
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