What You’ll Discover In This Episode:How To Run a Professional Zoom Meeting So You Stand OutWhy Running a Zoom Meeting Can Accelerate Your Business11 Tips to Run More Professional Zoom Meetings 0 shares Share0 Tweet0 Share0 How To Run a Professional Zoom Meeting So You Stand OutZoom’s daily active users surged to 200 million in […]
The post 11 Tips to Run More Professional Zoom Meetings appeared first on Todd Falcone.
The question that is on everyone’s mind, do you really need good content?
Content marketing is the intersection of advertising and publishing. When you create great content you create value.
The forms of great content come from education, inspiration or entertainment. These are the three values you need to bring to the table when it comes to creating content. This applies to your blog, social media or videos. Keep that in mind as you’re creating content for your audience.
When you create value, you will create an audience. When there is an audience, people gravitate towards value.
Hey! Did you get your free copy of DotCom Secrets? Click here to claim your copy and get $ 13,000+ worth of free bonuses now!When there is an audience, you can advertise!
To build your online business, and nurture prospect/customer relationships the right way, you must deliver “value in advance.” Content is how you do just that.
It’s important to know how to craft and execute a content strategy that utilizes social media, a blog, or YouTube videos. Using these high-yield strategies, you’ll spread your brand’s message to new audiences and existing prospects alike, by providing genuine value in advance.
Pretty simple, right? Let’s not overcomplicate it.
The content marketing strategy
Say you have people driving up the freeways you have some advertising on the billboards and make no mistake this is every effect. Any place you are finding an audience (or group of people), you’re more than likely to find a platform to advertise on.
Here is how it works online. Facebook for example which has over 3 billion people and 1.2 daily active users. They created a massive audience on their platform. Now, because there is an audience, now they can sell advertising as their business model.
Any place you can find an audience, you can find advertising. Here is another extreme example. If you ever been to a sporting event, obviously there is an audience there and you can advertise to that audience when they use the restroom.
When you create an audience, you can advertise, and when you advertise you are driving awareness for your mission, product, or service. You can advertise all day long.
When you have awareness, you have the possibility of making sales. To make sales, you need to create great value.
The reverse is true as well. If you create poor content, you create no value. No value = no audience.
It doesn’t educate, it doesn’t inspire and certainly doesn’t entertain.
The thing to keep in mind is that creating great content isn’t enough. Great content is table stakes. You have to come to the table with great content.
The perfect customer avatar
There are specific ways to really hone in on who this person is:
In this video, I’m going to share the exact steps in how I figured out how to understand my customer avatar.
The customer value journey
When there is no awareness, there is no desire for a customer to purchase a product or service. The goal is to drive engagement and getting the perfect avatar to raise their hand and say, “I’m interested”.
This is what we call the “left turn” method, starting with awareness can you can see below. Having a lot of great content is great, but if you are not leveraging great content to make sales, building your list, taking them through a sales funnel, it’s a waste of time.
The “Content Baton”
Using content to move the customer to the next stage in the customer journey. When you create content, you’re driving awareness and the perfect avatar is becoming an avatar that your product or service exists. This creates value and there is an audience around the piece of content that you create.
Because you have created an audience, you can advertise in the next step of the customer journey.
If you fail to provide the next step in the customer journey, it’s not just bad marketing but it’s also bad user experience.
Let’s take a look at Wayfair. They have an awesome blog for those new looking to buy furniture and home-goods. They have a great piece of content and below the piece of content, if the visitor wants to buy something, that is considered to be the next step.
Are you looking for more ways to increase the performance of your sales funnel?
Do you spend enough time on back-end strategies as you do on front-end strategies?
While this is great, many businesses aren’t seeing a high converting sales funnel because they tend to forget about their backend strategies.
Try ClickFunnels for free! Click here to get instant access and get $ 13,000+ worth of free bonuses!What is a front-end sales funnel?
The front-end is often referred to as the first product that a new customer buys. The back-end is all the additional products that a customer will buy from you over the time that they remain your customer. The back-end can also be a high-ticket item as well.
It can be a free plus shipping offer, a deeply discounted offer, etc. what matters is that there is a sale and you’re capturing a buyer not just an opt-in.
Although opt-ins can also be on your front end.
In either case, whether you have an offer for a sale or an opt-in as the first step in your front end, you’ll usually also have a front end sales funnel consisting of a tripwire offer and or a couple of upsells and down sells. This is your front end sales funnel.
What is the back-end marketing?
Back end marketing is any offer that sells to an existing customer.
Again the type of offer is irrelevant.
The important thing to learn is that this is in the back end. So it usually consists of a follow-up email sequence that nurtures the buyer and moves them onto another offer, which in turn is actually another funnel with upsells and downfalls behind that, or a high ticket value ladder.
The money is in the back-end
Seasoned affiliate marketers know that the real money is made in the back-end.
What that simply means is that you make more money by selling additional products to the same customer than you make on the initial front-end sale.
In fact, the top marketers are actually making no money on the initial first sale. Sometimes they lose money on that first sale. The best-case scenario is that they split even to acquire a customer.
The reason why this works online is because of the backend.
To the newbie affiliate marketer, this can be very confusing to understand. How can a company stay in business if they are making no money or even losing money on a sale?
The secret is that they are making all their profit on the back-end. Including recouping the loss of that first sale, the front-end sale. It’s easier to sell to a warm customer than it is to sell to a cold customer.
In order to understand this let’s look at everything above and below the line of the first offer sale.
In the video below, I explain the back-end offer and how it flows with high-ticket items
What You’ll Discover In This Episode:How to Invite During Crisis TimesThe TWO Ways to Invite During Crisis TimesWe Have a Duty to Help Other’s During These Times 0 shares Share0 Tweet0 Share0 How to Invite During Crisis TimesI’m getting a lot of questions from people… asking if it’s a good time to build.My answer back is […]
The post How to Invite During Crisis Times appeared first on Todd Falcone.
E-mail marketing may appear outdated when compared to newer methods like Facebook live, but it has stood the test of time and is still considered a highly cost-effective way to engage with your audience because you have control over the traffic.
The key to effective email marketing is capturing your audience’s interest and making them eagerly anticipate opening your next email.
But how can you achieve this in an era of short attention spans and abundant options?
The solution lies in creating a soap opera sequence.
And no, we’re not suggesting that you hand your company over to your competition. Rather, it involves infusing your emails with a touch of drama and suspense.
#Trending Topics (Russell Brunson And ClickFunnels)
What is a Soap Opera Sequence?
E-mail marketing may appear outdated when compared to newer methods like Facebook live, but it has stood the test of time and is still considered a highly cost-effective way to engage with your audience because you have control over the traffic.
The key to effective email marketing is capturing your audience’s interest and making them eagerly anticipate opening your next email.
But how can you achieve this in an era of short attention spans and abundant options?
The solution lies in creating a soap opera sequence.
And no, we’re not suggesting that you hand your company over to your competition. Rather, it involves infusing your emails with a touch of drama and suspense.
You desire to pursue this course of action as it will lead to presenting proposals to this group of email subscribers once they have placed their trust in you.
In the case of my personal soap opera email series, I possess a total of 5 emails, with each email dispatched daily, wherein I narrate the story of my venture into online entrepreneurship. I elucidate the circumstances preceding my initiation and expound upon my current situation.
Here’s typically what the 5-day email sequence looks like:
Here’s what the e-mails look like broken down:
E-mail 1: Establishing the backdrop
Commencing the series is the inaugural email. Its purpose is to inform the recipients about the contents of forthcoming emails.
An effective method to generate anticipation is to commence the first email with a pledge to disclose a secret. It is crucial to express the benefits of this secret to you and convey your eagerness to share it.
Always accompany the first email with a tantalizing hint, prompting the readers to anticipate your subsequent email.
E-mail 2: Intrigue and background information
The second email in the series must contain a significant amount of suspense to captivate the reader. Many organizations utilize this email to recount a moment when they faced adversity. It could be a situation where the market plummeted to an unprecedented low, and their company was on the verge of collapse.
Towards the end of the second email, drop subtle hints about what lies ahead. In other words, let your audience know that you managed to overcome the challenge and saved your company—and that you are ready to reveal the details in the next installment.
Want a free copy of DotCom Secrets? Click here to claim your copy now!Email 3: Epiphany
In the third email of the soap opera sequence, it’s time to unveil the transformative secret you have discovered – the one that has the power to change everything. While it may appear early to reveal such a crucial aspect, the key lies in avoiding coyness. Fearlessly share the epiphany with your audience, but also tantalize them by hinting at even more valuable insights to come in the next email.
Email 4: Hidden Gems
As the sequence progresses to the fourth email, the spotlight shifts towards the hidden benefits of your product or service – the gems that emerged when you experienced your epiphany. To make this email truly captivating, ensure that these hidden benefits remain genuinely concealed. Avoid stating the obvious and instead, artfully present them as revelations that will leave your readers amazed and eager to explore further.
Email 5: Urgency and Call to Action
In the climactic final email of the soap opera sequence, it’s time to deliver a powerful and direct sales pitch to your readers. While each email in the sequence contains a call to action, this email stands out by creating a sense of urgency, compelling your audience to act promptly on your enticing offer. Leave no room for hesitation as you motivate them to take that decisive step towards your product or service.
Your E-mail list is the lifeblood of your business
By integrating your email autoresponder with your funnel and launching a well-crafted welcome email sequence, you open the door to building an invaluable list of potential customers. The best part? This traffic belongs solely to you, and no one can snatch it away.
Now, picture this: If Facebook were to shut down tomorrow, all our hard-earned connections within our groups would vanish in an instant. That’s why being smart and proactive in your business means shifting your focus towards collecting emails and nurturing regular connections with your subscribers.
Here’s a compelling stat: Email marketing trumps social media by a staggering 70% in terms of effectiveness. Social media posts face fierce competition amidst the myriad of other content in someone’s feed. Their lifespan is incredibly short – on Facebook, you might get a mere few hours at the top of someone’s feed, and it’s even briefer on Twitter, where posts disappear after approximately 18 minutes. So, without a doubt, email marketing stands tall as the superior avenue to reach people in a truly memorable way.
Now, before you dive into crafting those email sequences, let’s emphasize one crucial thing – knowing your perfect avatar inside out. It’s the key to success. Understanding your ideal customer in every detail enables you to create personalized and engaging emails that resonate deeply with their specific needs, interests, and preferences.
To sum it up, connecting your email autoresponder to your funnel and rolling out compelling email sequences sets the stage for cultivating long-lasting connections with your audience. The beauty of it all is that you own this traffic, shielded from the uncertainties of social media platforms. So, embrace the remarkable power of email marketing and leave a lasting impact on your subscribers by engaging with them in a way that truly counts.
Your Perfect Avatar
Before you start writing any of these sequences, I just want to emphasize how crucial it is to identify your ideal avatar so that you are clear about who you are writing these letters to.
Want a free copy of DotCom Secrets? Click here to claim your copy now!Final words
The significance of the soap opera email sequence lies in its ability to foster the crucial “know, like, and trust” factor with your subscribers.
This is an aspect that cannot typically be achieved merely through reading a blog post or watching one of your YouTube videos.
Establishing the “know, like, and trust” factor serves as the bedrock, laying the foundation that allows you to present compelling offers for your products and services.
Once this foundation is set, the next step is to present products and solutions that directly address the challenges and issues faced by your email subscribers – something they can genuinely relate to.
By resonating with their needs and concerns, you pave the way to retain them as loyal fans for the long haul.