Napoleon Russ

Author: Napoleon Russ

  • What Is A Value Ladder? (And Why You Need One To Boost Your Business )

    What Is A Value Ladder? (And Why You Need One To Boost Your Business )

    Introduction

    If you’re running a business, you’re probably always looking for ways to grow and expand your customer base. One powerful tool that can help you do that is a value ladder. A value ladder is a marketing strategy that involves offering different levels of value to your customers at different price points. By offering increasing levels of value, you can build loyalty and trust with your customers, which can lead to increased revenue over time.

    In this article, we’ll take a closer look at what a value ladder is, how it works, and how you can create one for your business. We’ll also explore some common questions and concerns about value ladders and offer some tips for getting started.

    What is a Value Ladder?

    A value ladder is a marketing strategy that involves offering different levels of value to your customers at different price points. The idea is to start by offering something of relatively low value (and low cost) to your customers, and then gradually increase the value and price of your offerings as you build trust and loyalty with them.

    Here’s an example of a value ladder for a business that sells fitness products:

    1. Free eBook on healthy eating and exercise
    2. $10/month subscription to a monthly workout plan
    3. $100 one-on-one coaching session
    4. $1,000 online course on fitness and nutrition
    5. $10,000 retreat with personal training and nutrition coaching

    As you can see, each level of the ladder offers more value and is priced accordingly. The goal is to get customers to start at the bottom of the ladder and gradually work their way up, ultimately becoming high-value clients who are willing to pay top dollar for your services.

    How Does a Value Ladder Work?

    A value ladder works by providing increasing levels of value to your customers over time. When customers first come to your business, they may be hesitant to invest a lot of money in your products or services. However, if you offer them something of low cost and high value, they may be more likely to take the leap.

    As customers become more familiar with your business and trust you more, they may be willing to invest more money in your offerings. By offering higher levels of value at higher price points, you can create a natural progression that encourages customers to continue investing in your business over time.

    Additionally, a value ladder can help you build relationships with your customers. By offering personalized coaching or other high-value services, you can get to know your clients better and provide them with more tailored solutions. This can lead to increased loyalty and referrals, which can be invaluable for growing your business.

    Creating Your Own Value Ladder

    If you’re interested in creating your own value ladder, here are some steps to get started:

    1. Define your target audience: Who are your ideal customers, and what do they need or want from your business? Understanding your audience is key to creating a value ladder that resonates with them.
    2. Brainstorm value offerings: Think about what kinds of products or services you could offer at different price points. Consider what would be most valuable to your customers and what would help them achieve their goals.
    3. Determine price points: Once you have a list of potential offerings, determine the price points for each one. Keep in mind that each level of the ladder should offer more value than the previous level, so your pricing should reflect that.
    4. Test and refine: Once you have your value ladder mapped out, start testing it with customers. Pay attention to what works and what doesn’t, and refine your offers and pricing accordingly.
    1. Monitor and adjust: As you implement your value ladder, keep an eye on how well it’s working. Monitor customer feedback, sales data, and other metrics to see where you can make improvements. Adjust your offerings and prices as needed to keep your value ladder effective and profitable.
    How does a Value Ladder work

    Common Questions About Value Ladders

    Here are some common questions and concerns about value ladders, along with some answers:

    1. Isn’t a value ladder just a way to upsell customers?

    While a value ladder does involve offering customers higher-priced products or services over time, the goal is not just to make more money. Instead, the goal is to build trust and loyalty with customers by providing them with increasing levels of value. If customers feel like they are getting more value from your business over time, they will be more likely to stay with you and recommend you to others.

    How does a value ladder work?

    A value ladder works by providing increasing levels of value to your customers over time. When customers first come to your business, they may be hesitant to invest a lot of money in your products or services. However, if you offer them something of low cost and high value, they may be more likely to take the leap. As customers become more familiar with your business and trust you more, they may be willing to invest more money in your offerings. By offering higher levels of value at higher price points, you can create a natural progression that encourages customers to continue investing in your business over time.

    2. Do I have to offer a free or low-cost product to start my value ladder?

    While offering something of low cost and high value can be a great way to introduce customers to your business, it’s not strictly necessary. The key is to start with something that is easy for customers to say yes to and then gradually increase the value and price of your offerings as they become more familiar with your business.

    3. How do I know what price points to set for my value ladder?

    Setting prices for your value ladder can be tricky, as you need to balance providing enough value with making a profit. One strategy is to research your competitors and see what they are charging for similar products or services. You can also conduct surveys or focus groups to get feedback from your target audience on what they would be willing to pay.

    4. Can I have more than one value ladder for different segments of my target audience?

    Yes, you can have multiple value ladders for different segments of your target audience. For example, if you sell both fitness products and business coaching services, you may want to create separate value ladders for each. This can help you tailor your offerings and pricing to the specific needs and preferences of each audience.

    How do I monitor the effectiveness of my value ladder?

    You can monitor the effectiveness of your value ladder by tracking customer feedback, sales data, and other metrics. Keep an eye on which products or services are selling well and which ones are not, and adjust your offerings and prices as needed to keep your value ladder effective and profitable.

    Conclusion

    A value ladder can be a powerful tool for growing your business by providing increasing levels of value to your customers over time. By starting with something of low cost and high value and gradually increasing the value and price of your offerings, you can build trust and loyalty with your customers, ultimately leading to increased revenue and profitability.

    When creating your own value ladder, remember to focus on providing value to your customers rather than just upselling them. Monitor your results closely and adjust your offerings and prices as needed to keep your value ladder effective and profitable. With some effort and careful planning, a value ladder can help take your business to the next level.

  • Effective Marketing Strategies in Network Marketing or Affiliate Marketing

    Marketing is an essential part of any business, including network marketing or affiliate marketing. Creating effective marketing strategies can help increase the success of your network marketing or affiliate marketing business. In this article, we will discuss tips and advice on how to develop effective marketing strategies in network marketing or affiliate marketing.

    1. Know Your Target Audience

    Before you start any marketing campaign, it is important to know your target audience. This will help you to tailor your marketing strategies to meet It is imperative to be cognizant of your intended recipient before embarking on any marketing campaign. This is fundamental to tailor your marketing strategies to cater to their needs and interests. To ascertain information about your intended audience, a plethora of tools exist. These tools include but are not limited to Google Analytics, social media analytics, or conducting surveys.

    2. Build Your Brand

    Building a strong brand can help increase brand recognition and loyalty, which can ultimately lead to increased sales. To build your brand, you should create a unique logo, website, and social media profiles that reflect your brand’s values and personality. You can also collaborate with influencers or other businesses in your industry to increase your brand’s visibility.

    3. Use Social Media Marketing

    Social media platforms like Facebook, Twitter, and Instagram can be powerful marketing tools for network marketing or affiliate marketing businesses. You can use social media to connect with your target audience, promote your products or services, and build your brand. To effectively use social media marketing, you should create a social media strategy that includes specific goals and tactics.

    4. Create High-Quality Content

    Creating high-quality content is important for any marketing strategy. You can create blog posts, videos, infographics, or other types of content that provide value to your audience. This can help establish your business as an authority in your industry and can also help drive traffic to your website or social media profiles.

    5. Utilize Email Marketing

    Email marketing can be an effective way to reach your target audience and promote your products or services. You can use email marketing to send newsletters, promotional emails, or other types of content directly to your audience’s inbox. To effectively use email marketing, you should create a targeted email list and segment your audience based on their interests and behaviors.

    6. Offer Incentives

    Offering incentives can be a powerful way to motivate your target audience to take action. You can offer incentives like discounts, free samples, or exclusive content to encourage your audience to make a purchase or sign up for your mailing list.

    7. Monitor Your Results

    Monitoring your marketing results can help you to identify what is working and what is not. You can use tools like Google Analytics or social media analytics to track your website traffic, social media engagement, and other important metrics. This can help you to make adjustments to your marketing strategies to improve their effectiveness.

    Conclusion

    Developing effective marketing strategies is crucial for the success of any network marketing or affiliate marketing business. By knowing your target audience, building your brand, using social media marketing, creating high-quality content, utilizing email marketing, offering incentives, and monitoring your results, you can develop marketing strategies that help you to achieve your business goals.

    FAQs

    1. What is network marketing? Network marketing, also known as multi-level marketing, is a business model where individuals earn commissions by promoting and selling products to others and building a network of distributors.
    2. What is affiliate marketing? Affiliate marketing is a business model where individuals earn commissions by promoting and selling other people’s products or services.
    3. How can I identify my target audience? You can identify your target audience by researching your industry and analyzing your current customers. You can also use tools like Google Analytics and social media analytics to gather data on your audience’s demographics and behaviors.
    4. What are some effective social media platforms for network marketing or affiliate marketing businesses? Facebook, Twitter, Instagram,
  • The One Thing that Will Destroy Your Social Media Networking Efforts

    The One Thing that Will Destroy Your Social Media Networking Efforts

    The other day, I was doing some networking on Facebook, adding friends and following folk who had interesting content. I ran across a young lady who seemed to really positive and was producing some really powerful content as well.

    I listened to one of her live videos and found her insightful and funny.

    I sent her a friend request and sent a message basically telling her how much I enjoyed the value that she was sharing and that I’d like to connect with her.

    After several hours, she sent a 3 paragraph response… Telling me all about her training in human behavior and the training that she had paid for Coaches from industry leaders like Eric Worre. She made several assumptions about me and my business ( without asking a single question ).and she went on to say that given her background and expertise there would be only three things that we could possibly talk about and all of those things revolved around me becoming her client.

    I felt insulted and i unfriended her immediately.

    That interaction actually bothered me for a few hours. I couldn’t put my finger on why I was so bothered, but I was.

    Ultimately, I realized that what bothered me the most about the interaction was that the lady was basically saying, you bring no value to this relationship, and can be of no help to me unless you pay me.

    Now I understand that you have to be serious about your business, but at the end of the day, every business is a “People business.”

    We get paid to help people solve specific problems that they might be having.

    I don’t know how her business is doing, but I do know this. She only saw me as dollar signs.

    Many new marketers make the mistake of focusing on making money. But don’t realize that as long as they have dollar signs in their eyes that they will not be successful in their business.

    Your prospects can see those dollar signs in your eyes and it will turn them off as a buyer.

    If you want to grow your team and sell more products/services, you have to get the dollar signs out of your eyes and try to sincerely help your customers solve their problems.

    If you are in the weight loss niche, then share with your audience tips and tricks to help them loose weight.

    If you are are in the travel business help your audience by providing them with information on travel destinations.

    Regardless of you niche, seek first to serve…

    In the morning when you start your day, ask yourself, “How can I help as many people as I can today?”

    One other thing that I realized from this encounter…

    Don’t allow

  • How to Get Started with Email Marketing – Part 1

    How to Get Started with Email Marketing – Part 1

    The single most successful way to do this is via email marketing, whether you run a business, a website, or a blog and want to grow your audience and interaction.


    Almost all top marketers will tell you this if you pay attention to them. They almost always claim that email is the most crucial component of their marketing and the factor that contributed to their success.
    There is a valid explanation for this, too. Or ten…
    You can communicate with your audience very directly by using email marketing. In contrast to other means of marketing, you will be able to communicate with your audience directly through their email inboxes without the need for a middleman. That implies that you are not dependent on a social media site like Facebook or Twitter or vulnerable to prospective changes in policy that might make your messages unheard. Not very long ago, Facebook decided to modify its system so that only a portion of posts from pages reached followers.
    Your emails are delivered directly to the recipients when you utilize email. Nothing can stop you from communicating with them, and you are confident that the recipient will get every message you send.

    It implies that even if Facebook decides to deactivate your account for no apparent reason (this has really occurred to me), or if they decide to cancel their accounts, you won’t lose your extensive list of subscribers.
    You and the subscribers have a direct relationship in this situation. However, that barely scratches the surface of what makes email marketing so effective.
    As you’ll see in the remaining sections of this research, email marketing has a ton additional benefits, which should encourage you to devote more time and effort to it.
    By the time you’ve finished reading this, you’ll understand exactly why email marketing is an important component of your online business, and will eagerly read the rest of this online mini-course.


    First A Few Stats…


    Let’s first look at some statistics that demonstrate how effective email marketing is and how it is changing business.
    Did you know the following stats?


    The ROI for email marketing is 4,300%.

    • 91% of consumers check their email every day (the majority check it much more often!)
    • According to surveys, email marketing is more profitable than PPC, affiliate marketing, content marketing, display advertising, mobile advertising, and social media marketing.
    • 66% of American adults over 15 have bought something as a direct result of email marketing.
    • One-third of customers claim to only open emails based on the subject line.


    So, what does all of this all tell us?


    Let’s start by thinking about ROI. The low barrier to entry is the real driver of email marketing’s high return on investment.
    ROI stands for “return on investment,” which is the difference between the money you make and the money you spent to get there.

    You simply have to pay for an autoresponder in email marketing. After creating an autoresponder account, the only thing left to do is to write the emails  and guess how much it costs to send an email… Absolutely nothing… except for your time and it doesn’t really require much time either. In short, email marketing is a really quick and cost effective way to begin marketing.


    Another interesting stat is the that 91% of consumers check their email every single day. And though that’s a huge number, the real percentage is probably much higher than that. The reality is that most of us check our phones not only every single day but several times throughout the day.


    The reason for this is that we receive a notification every time a new email arrives. It’s much harder to miss an email than it is to miss a Facebook post or a tweet on Twitter tweet.

    With email, you not only check your inbox frequently but also receive notifications whenever a new message arrives.


    4 Reasons You NEED to Invest in Email Marketing


    Here are some of the top reasons that you should invest n email marketing:

    1. Email Marketing is More Personal

     

    Simply put, email marketing is far more personal than other types of marketing, which is the first and most crucial factor to take into account. You are messaging someone in their inbox when you send them an email, which means that your message will be shown alongside messages from their friends and family as well as all the other things they signed up for.
    Your messages are suddenly parsed and interpreted in a different way. Your email message will assume the same relevance as the correspondence in the folder because it has suddenly been placed there.
    It is your responsibility as a marketer to capitalize on this as well by ensuring that your content is presented in a way that seems direct and personal. This will have a lot better impact on readers and increase their propensity to sit up and pay attention to what you’re saying. Individuals prefer messaging from other people, not from businesses.


    2. Email Marketing is Immediate

    You have complete control over your message when using email marketing, including the moment at which it is sent.
    You can post a message on Facebook or Twitter in the hopes that your followers will read it at some point in the near future.
    However, as we’ve already established, email marketing means that your subscribers will feel a tingle in their pockets as soon as the fresh 8 message arrives. Even if they have a number of unread messages, they will still frequently check their messages to delete those unread contacts throughout the day. This is because they won’t receive notifications for every new message.
    Now since you can timing when your message is seen, you have some control over the receivers’ emotional states at the moment of your message’s delivery and their potential reactions.
    This is essential because, just like in comedy, timing is vital in marketing. You can take advantage of current events or the fact that your subscribers are probably sleepy and therefore more impulsive if you can deliver a message at the correct moment. No other kind of marketing can give you this level of control.
    In the upcoming reports, we’ll learn more about how to use timing in email marketing.



    3. Permission Is Required for Email Marketing

    Since it increases the effectiveness and impact of every communication, this is actually a crucial component of email marketing.
    The plain truth is that you must get he recipient’s express consent before sending them any marketing emails. And to get that authorization, you need their email address and other contact information. They cannot possibly do this by accident because it is not as simple as clicking “like.”
    You might initially assume that this would be a bad thing. After all, it implies that your mailing list will be significantly smaller and that your subscribers may be less likely to subscribe.
    However, that is actually a good thing. An enormous plus. Why? As a result, your contacts are of considerably higher quality. In marketing, quality always outperforms quantity, and by a significant margin.
    Your recipients will read your messages and be far more likely to click “purchase” or forward the message to friends if they truly want to be there and are interested in signing up.

    Additionally, the act of providing you with their email address strengthens that trust. When someone gives you their email and invites you to message them, they are showing that they trust you not to abuse that power and that they value your ideas enough to give up some of their privacy. They ‘join’ your movement in this manner.
    Again, we’ll look at how you can ensure your contacts are 100% valuable and the right fit for your list in future instalments.


    4. Email Marketing Enables Wise Data Use


    Something that a lot of eBooks and blogs don’t touch on is just how much data you get when you use email marketing, or how flexibly you can use that data. With email marketing, you’ll be able to sort your contacts into categories, so that you can choose to target only the right kind of recipient with your messages. That might mean that you send messages only to people of a certain age, a certain gender or in a certain location – and this can drastically increase your conversion rates.
    However, email marketing also makes it possible to keep track of interaction. You can use cookies in order to see which of your subscribers are actually reading the messages you’re sending and which aren’t. You can also see which of your subscribers are visiting your site and even whether or not some of them might have looked at your products.

    All this means you can see which leads are cool, warm and ‘hot’ and in turn, that means you’ll be able to try and convert only the right recipients that are likely to be tempted and not likely to be frustrated at your contact.
    On top of that, seeing this kind of information can help you to design better campaigns – by seeing which types of message get opened the most and which types of recipients are more receptive to your message (so that you can try and get more like them).
    In short, email marketing gives you control over numerous very important metrics which allows you to target precisely the right people at precisely the right times.
    When you combine all these different factors, you have a method of marketing that is simply unparalleled. Many marketers and business owners will put it off as it seems like a lot of work but in reality, once it is set up and you understand how it works, it couldn’t be simpler. And the pay off is enormous. Email marketing absolutely MUST be a part of your marketing strategy and over the rest of this course you’re going to learn how to take advantage of it in a MASSIVE way.
    Buckle in!

     

  • Five Secrets to Effortlessly Attract More Prospects

    How would you like to be more attractive?

    Now, when I say, “more attractive”,  I don’t really mean “good-looking” attractive.

    Because, let’s face it, there are lots of things that make someone attractive, beyond just their looks.

    Instead, I’m talking magnetic quality of attraction that naturally makes folks want to flock to you, desire to be in your presence, and hang on your every word.

    This is the kind of attraction great leaders exhibit, the kind of attraction that not only makes you more effective in life, but more importantly, makes you significantly more effective in business.

    Below you’ll learn five secrets every attractive person instinctively knows (but probably couldn’t articulate).

    Ready to dig in?

    Alright, here we go!

    First up, attractive people are more interested in listening to the other person than they are in hearing themselves speak.

    Have you ever dated somebody who talked about themselves the whole time?

    “Me, me, me, me…me! But enough about me – what do YOU think of me?”

    (I think there’s actually a country song that says something like, “I want to talk about me.”)

    We are our absolute, number one favorite topic

    And guess what?

    Your prospects are the same way.

    Thus, if you are more interested in getting to know them than you are in talking about yourself, you will instantly become more attractive.

    Unfortunately, especially in business, most people immediately “throw up” all over their prospects about their product, service, or opportunity.

    That turns people off!

    If you do that, it will instantly makes you unattractive.

    If you’ve never heard of Jay Abraham, you should definitely study some of his stuff.

    He’s a great marketer.

    Once, after a marketing event where he was a keynote speaker…

    He sat dead tired at the bar

    The last thing he wanted to do was to strike up conversations with strangers after a long day.

    As he was sitting there, a guy started talking to him.

    Jay thought to himself…

    “Oh man, I don’t know if I can muster up the energy to carry on a conversation.”

    So he just asked the guy a question…

    “What do you do for a living?”

    And then he just shut up and listened, genuinely interested in what the guy had to say.

    He didn’t talk about himself at all.

    When the guy finished answering, Jay would just ask another question.

    And the guy would go on for another ten minutes.

    After 45 minutes, Jay finally said…

    “You know, I need to head up to my room and get some sleep, because I have another full day tomorrow.”

    The guy said…

    “I have met a lot of people in my travels, but you are one of the most interesting people I have ever met.”

    Jay Abraham thought…

    “What is he talking about? I didn’t say anything about myself at all.”

    And then it dawned on him…

    “I had this light bulb moment—that being interesting and being attractive is not about trying to prove how interesting you are; it’s about being interested in the other person.”

    Next, attractive people are not needy, clingy, or desperate.

    We all know about needy, clingy, desperate people—you know, the ones who text you, and three seconds later text you again with…

    “Why didn’t you text me back?”

    Unfortunately, we see a lot of them in this business.

    These people are so addicted to having that one prospect or person say “yes.”

    That neediness, clinginess, and desperation makes them very unattractive.

    Nobody likes those people.

    To be more attractive…

    You have to learn to “take or leave it” when it comes to asking for the business

    That’s not to say that you should act flippant or not care about people.

    You should absolutely care about them.

    Instead, you need develop a little aloofness.

    You need to come from a posture of “divine indifference.”

    “I need people for my business, but I don’t need this particular person for my business.”

    When you adopt that kind of an attitude, you won’t come off as needy, clingy, or desperate to your prospects, which makes you more attractive.

    There’s a saying that goes something like this:

    “He who cares the least holds the most power.”

    It’s not about being flippant or uncaring, though.

    Rather it’s about being realistic.

    “If this person doesn’t join, I know there are lots of other fish in the ocean. I’m not addicted to this one person’s decision. If they say ‘no,’ my world won’t end. My life will go on. I’m won’t weep and moan and follow up with them forever. I refuse to position myself as needy and clingy.”

    Next up, and importantly, attractive people don’t operate with a hidden agenda.

    We probably all know somebody in our lives with a hidden agenda.

    Every time they do something nice for you, they expect reciprocation.

    They’re not doing the nice thing just because it’s nice.

    They’re doing it because they want – and expect – something in return.

    They might give you a gift, but they’re hoping you’ll post pictures and thank them on social media and say…

    “Oh, you’re so wonderful. Thank you for this awesome present.”

    …giving them public recognition so they look good.

    Hidden agendas make people highly unattractive

    When you just do something nice for someone else, without expecting something nice in return, that instantly makes you more attractive.

    Doing something nice can be as simple as sharing valuable content on the Internet, or helping someone solve a problem.

    Unfortunately, in the home business industry, we see this all the time.

    Some people will contact “long lost” prospects on social media and say…

    “Hey, what are you doing, John? I haven’t seen you since high school. How’s it going?”

    The ask questions that make it seem like they really, genuinely want to connect.

    Then just a few seconds into the conversation, they abruptly switch to…

    “Oh hey, by the way, I’ve got this deal you should look at.”

    It’s an act. A false front.

    It smells like a hidden agenda.

    The person they’re talking to knows it.

    “He wasn’t interested in talking to me at all. He just had an obvious hidden agenda. He just wanted to sell me his thing.”

    Go into any relationship genuinely wanting to help the other person solve a problem.

    That will instantly make you more attractive, and make people want to help you in return.

    Next, attractive people are confident.

    …and confident people are attractive.

    It’s interesting that two people, especially in home business, can follow exactly the same script (and get different results).

    This is why scripts are in large part nonsense – even though they give you a good framework to have a conversation.

    Even so, I’ve heard some top earners say…

    “Here’s my script, it’s exactly what I say.”

    All the fanboys and girls react by saying…

    “Oh God, I got to write down exactly what he said.”

    They try to use the exact same script, and it doesn’t work

    Why not?

    One reason might be, just as Eric Worre says, that…

    “Your success in this business has to do with WHO you were before you joined this business.”

    If you had great relationships with people, who perceive you as a successful person, and you’re talking to people about creating financial success, then that will have more bearing on whether you are successful using a script.

    But another reason is confidence.

    Two people might say exactly the same thing, but because one person says it with no confidence it won’t work.

    The successful person comes from a “take it or leave it” attitude.

    “I understand that you need what I’ve got more than I need you to join me or buy from me.”

    That person has confidence in their offer and their ability to help other people, so the script will work much better.

    No matter what “script” they use, they’ll still perform better, and therefore they’re more attractive.

    Some people say to me…

    “Well, Tyson, that’s real easy for you to say. You’re a top earner. Of course it’s easy for you to be confident.”

    So how can you have confidence when you’re brand new, or haven’t produced many results yet?

    If you haven’t read Secrets of the Millionaire Mind, by T. Harv Eker, I strongly recommend it.

    Eker, talks about the difference—a paradigm shift from…

    “Have, do, be.”

    to

    “Be, do, have.”

    What most people think is this:

    “When I HAVE the things that successful and confident people have, then I can DO the things that successful people do, and then I’ll BE confident and successful.”

    T. Harv Ecker says they’re approaching it the wrong way.

    Successful people understand that it’s “be, do, have.”

    They say…

    “I’m going to BE confident; I’m going to go out there and be the way that a successful person would be. I’m going to think the way a successful person would think. That will then cause me to DO the things that confident people do. And when I start doing those things, I’ll HAVE the results successful and confident people have.”

    So look at your own thinking.

    If you’re coming from “have, do, be,” you need to flip the script!

    Come from “be, do, have” instead.

    Go out and be confident, and results will come to you.

    The more you…

    • Practice, the more confident you will become.
    • Get results, the more confident you will become.
    • Help people, the more confident you will become.
    • Invest in your knowledge, skills, and education, the more confident you will become.

    Here’s a personal example:

    When I first started doing video, people said to me, “Tyson, you’re so natural on video.”

    Believe me I wasn’t natural—at all.

    I had a script taped to the bottom of my phone or camera, and I’d kind of glance up and down it seemed like 50,000 times during a single video.

    I didn’t look very confident. I didn’t feel very confident.

    A lot of my lack of confidence was because I didn’t have as much knowledge and experience as I have today.

    Once you just get out there and fall down a few times, you’re going to get better.

    The more you invest in your knowledge and become one of the most well educated in your field, the more confident you’ll become.

    Because you’ll realize…

    “Man, I know more about X, Y, Z topic than almost anybody else!”

    That kind of confidence will instantly make you more attractive.

    Finally, attractive people have highly-developed skills.

    Let me go back to the dating world for an example.

    I’m not exactly the best-looking guy in the world, but I have a hot wife.

    She’s damn good-looking!

    We started dating a long time ago, back when I was even funkier looking.

    I had a mullet and a mustache.

    In my defense, that was back in the ’90s, when mullets were a thing.

    We’re still married almost 20 years later

    She found me attractive because of some of my skills.

    I was a musician. And I made her laugh.

    Can you think of a musician who wouldn’t seem as attractive if you didn’t see him playing on stage and think…

    “Man, that guy’s got confidence, he’s got skills, he’s got some ability, and he’s talented.”

    That skill and confidence makes those musicians a lot more attractive than they might otherwise seem.

    You look at how physically weird looking some of them are, and you might wonder…

    “Holy crap, how in the world is he getting those girls throwing themselves at him?”

    Well, looks aren’t everything.

    Even in our business.

    When you have developed a skillset and can confidently say…

    “Look, I can help you succeed in your business because I know how to X, Y, and Z.”

    You instantly become more attractive!

    You are now more desirable to join than everybody else in your company who just says…

    “I’ve got a great comp plan, a great product, and a ground floor opportunity.”

    When you tell prospects…

    “I’ve built a system to help you succeed.”

    Or…

    “I’m going to give you personal coaching based on my knowledge of recruiting, closing, building systems for duplication, or whatever.”

    …You instantly become more attractive.

    Just like that!

    Okay, so here’s a quick recap of the five secrets all attractive people know…

    1. Be more interested in the other person than you are in yourself
    2. Don’t be clingy, needy, or desperate for the sale
    3. Don’t operate from a hidden agenda—just help people without expecting anything in return.
    4. Be confident and remember: “be, do, have,” …not “have, do, be.”
    5. Develop your skills.

    I hope you’ll put these tips to work today.

    So if you haven’t been investing in your education and developing your skills…

    Now’s the time to start!

    Knowledge and skills will…

    • Help you listen to others to discover how you can help them
    • Enable you to realize there are plenty of people who are already interested in what you have to offer
    • Give you the confidence to deal with all kinds of prospects – even the ones who say “no”
    • Make you instantly more attractive to your prospects

    The best way to work on those skills?

    Allow me to suggest you take advantage of Elite Marketing Pro’s 10-Day Attraction Marketing Bootcamp.

    You’ll discover proven ways to use the Internet to generate leads, separate the “hot” prospects from the “suspects,” and get people who already want what you have to call YOU about your business.

    This is the same system Ferny Ceballos, Chief Marketing Office EMP, used to grow a 6-figure network marketing business before he was 28 years old, and still uses to this day to passively generate 300–500 leads per day, 30–50 customers per day, and onboard 70–100 new serious business builders each month.

    So if you’re ready to get started…

    Click here to access EMP’s 10-Day Online Recruiting Bootcamp.