Napoleon Russ

Category: Content Marketing

Content marketing Tips, tricks and insider secrets

  • Article Marketing Strategy – Best Practices

    Article Marketing Strategy – Best Practices

    Article Construction

    The way you create?your content should be methodical. ?Whenever you produce articles for submission to an article promotion service or for article marketingyour web site, keep?in mind your article marketing strategy. The use of key phrases is extremely important for every single keyword and crucial phrase options are certainly the way in which?readers and Google discover you giving you website site visitors. Every single keyword ought to be really carefully chosen, then additional research undertaken to see which sites are employing those crucial phrases. You should?determine if you?can possibly compete against?the best web sites that might be utilizing those key phrases also.

    What Is Makes?for a Well Written Article

    If you do not like to write, or think you are not good at writing it is a good idea to spend some time reading some of the top articles in article directories. You are going to be able to see how they are written and constructed and how they lead a reader down towards the author bio box at the bottom of the page. The most effective articles include plenty of short paragraphs and they’re written in typical language and that indicates not using too numerous complex words that your reader may possibly not recognize. White space is really crucial too. Your reader need not be confronted with some thing that looks like a thesis, by having many areas that are free from words it’ll make your article appear to be less difficult and quicker to read. Don’t put links to your site or other merchandise within the body of your article,if you do this, ?your article may possibly be rejected. They really should only be placed within your author bio box.

    Snappy Headings!

    Many people do not read all the words on a page unless it?s a novel. They are looking for specific phrases and words that may be key to their problem, so if you can use these in headings the reader can immediately skip to the parts of your article that interest him most. Headings are really crucial in articles – they need to be brief and eye-catching.

    The Meat of Your Article Marketing

    Be specific to make use of keyword phrases ?in the beginning of your article.? Use them?several times inside the principal body of the content depending on the word count and after that an additional time inside the final sentence. Lots of people are on internet sites trying to find solutions to concerns or questions?they?have, so you must make your article enlightening and valuable, driving the reader down to the bottom of the page exactly where your author bio, or resource box is. Inside the resource box is typically a call to action, motivating a person to click by means of for further info. This is the spot exactly where your lead capture page is going to be. Though you are?article writing to appeal to the search engines, you must remember it’s people who?are reading your article. It does easier?after you’ve got crafted a number of articles. Keep?an eye on your content regularly and figure out which ones are obtaining the most traffic and in that way it really is effortless to construct further articles making use of that technique. Using bullet points also makes a content of written content material seem a good deal more attractive together with basic to read.

    Part?of your article marketing strategy should be that whenever you have completed your articles make sure to?to reword it or ?spin? it and post it to hundreds of other article marketing directories. The purpose of spinning them is to ensure that each article is special to the article directory you submit it to. Google will solely index one copy?of an article and disregard the rest as duplicate content.

  • Email Marketing Tips: Convert Potentials into Product Evangelizers

    Email Marketing Tips: Convert Potentials into Product Evangelizers

    effective email marketingEmail marketing is one of the best ways to grow your business. ?Electronic mail, or commonly known as email, is one of the popular methods of modern communications. Through the email services, you will be able to compose, send, store, and receive messages over recognized electronic communication system. Moreover, it also allows you to attach computer-related files (computer files such as images and audio entries as well as word documents and computer-generated spreadsheet) to your email messages, making it an effective tool in exchange of information on the Internet. The use of email is not just ideal for personal purposes but for business purposes as well.

    Email Marketing Widely Used

    Speaking of business purposes, do you know that email is one of the popular promotional tools used on Internet marketing? According to the study conducted by the Winterberry Group, a consulting firm that works on marketing services, direct marketing, and marketing technology of online-based companies, email marketing?yields an average of $15.50 return of investment for every dollar spent. It is equivalent to a 17 percent return of investment than the conventional mail campaigns and 73 percent more than telemarketing campaigns.

    In other words, the study shows that email marketing?is not just a popular promotional tool but also a cost-effective strategy on Internet marketing businesses. Through sending out at least a single email newsletter to interested individuals, you will be able to build your subscriber base that will be your primary source of web traffic and revenues. With every dollar that you will spend on sending out email newsletters, you will save substantial amounts of money from acquiring prospects and clients.

    Sending relevant email communications to various individuals who requested for such information is the most effective way of establishing a relationship with him and later turns him into your clients and your clients into long-term product evangelizers.

    To achieve your goal of earning substantial amounts of money on your Internet marketing business, you decide to adopt the email narketing?method and start sending out several newsletters to your present clients and prospects. However, there are important rules that you need to follow in email? marketing?that will increase your chances of achieving all your marketing objectives, whether to increase repeated orders, convert attracted web traffic into long-term clients, or obtain high quality of branding awareness.

    So what are the rules? First, send email correspondence to individuals who have requested it. For instance, you are into an affiliate program wherein you are tasked to endorse a merchant?s website pertaining to travel and adventure planning. When someone subscribed to your email newsletter, do not move them over to your affiliate?s vacation list and instead send them email containing articles on various ways of how they can enjoy traveling in this particular place. It would be better that you send him monthly email newsletters with regularly-updated information on other topics, but do not mix your newsletter bases just because you want to increase your mailing volume. Remember that sending out-of-topic email newsletters will just be the ground of losing your present and potential clients later on.

    The second rule that you need to follow when you prefer email marketing?for your internet marketing business is to be consistent with the frequency of email newsletters sent. Depending on the kind of Internet marketing business you are into as well as your subscriber?s level of interest, the appropriate volume for you could be weekly or monthly. Once you have found the appropriate email sending frequency to your subscribers, stick with it. You will be able to attract more potential clients since they know when they can expect to receive a fresh email newsletter from you.

    Aside from the aforementioned rules in email marketing, there are various considerations as well so that you will be able to get more potential clients for your Internet marketing business. These are as follows:

    1. If you have your mailing list, you must have an auto responder service. This will send email newsletters to your mailing list on a regular basis without any human intervention.
    2. Aside from the auto responder service, you must also include opt-in forms on your site for individuals who wish to add their names to your mailing list. The auto responder company will provide an HTML code that would be pasted into your site.
    3. Use the auto responder service?s tracking system to identify which of your email newsletters are opened by your subscribers and lead to additional web traffic to your site.

    By following the rules and considerations in email?marketing, you will be able to achieve your marketing goals and succeed in your Internet marketing business.

  • Increase Sales Leads with Content Marketing

    Increase Sales Leads with Content Marketing

    People visit websites not to hear your sales pitch but to obtain content, either in the form of information or services. To fulfill that need, you need to generate new case studies, whitepapers, research reports, press releases, blog entries, product updates, industry overviews, comparison charts, and more. Content must be:

    Relevant – Don’t simply tell your story from your perspective. Create content that answers questions and satisfies the hivemind.

    Fresh – The Internet is a dynamic and interactive environment. Users expect up-to-date content. Don’t make the mistake of stuffing your website with filler content that has been directly transplanted from print. Advertising copy seldom provides enough detail. Brochure copy drags on, assuming the audience will follow a linear progression of information. While public relations copy forgets to sell.

    Well-structured – The content must be organized so that people can easily find what they are looking for.

    While many types of content require objectivity, when you get the chance, make sure you tell your company’s story with some passion.

    It’s easy to forget, but your company has an important story to tell – one that interests investors, customers and partners, a story with character, set in a particular place and time, with color, imagery, energy and perspective, a story that defines and differentiates. Finding this story requires time and effort, investigation and debate, filling-in and polishing.

    You need to define your company’s story – its vision, values and intent – in a way that differentiates ideas, reflects passion, and confirms your organization’s relationship to the world.

    Don’t settle for anything less.