Category: Internet Marketing

Internet Marketing Tips, tricks and insider secrets

MLM Success Tips: Understanding Internet Traffic
https://www.youtube.com/watch?v=sIfad0o_1_c?autoplay=0&rel=0

When it comes to building your??business online, you need to understand the different types of internet?traffic?so that you put the right offers in front of the right people at the right time.

You have to think about internet traffic in the way that you think about dating someone. ?Generally speaking, you can’t just meet someone and ask them for their hand in marriage. ?It’s a process. ?First you introduce yourself to them, after some time you might ask them out for a date. ?Then after sometime dating you have warmed them up to the point where you can propose marriage. ? Potential customers and partners are the same way. ?You have to warm those customers – that internet traffic up to you.?In this article we are going to cover the three types of internet traffic that you will encounter while building your business on line.
1. ?Cold Traffic
2. Warm Traffic
3. Hot Traffic
Cold Internet Traffic

The first type of traffic that you will encounter is “Cold Traffic”. ?Cold traffic is traffic to your web site, blogs offerings that no nothing about you at all. ?They are not aware of your brand, your offerings your business. ?They are complete strangers and generally speaking will not be inclined to buy from and have not opted-in to your list.

Warm Internet Traffic

Warm Traffic consists of people who have an idea of what you offer. ?They may have seen some of your blog posts, or videos. ?They are familiar with your brand and are beginning to know like and trust you.

Hot Internet Traffic

This type of internet traffic consist of people who know like and trust you. ?They have opted in to your list and have possibly bought something from you. ?You can divide this internet traffic into to types – ?Those who have opted in to your list, but have not yet become paying customers, and those who have become buyers of your products and services.

One of your jobs as a marketer is to expose yourself to more and more people and to warm those people up to your products, services and opportunity. ?In this way you can make sales, build a team and grow your business.
November 29, 2022
Small Business Internet Marketing

Small business?internet marketing is not about building a website and?thinking?”they will come”. They will?only come after you get into the habit of working on your website regularly.

It’s really important for your web?site to target buyer?keywords that your prospective customers are using when searching for your products or services. If someone sells products such as shoes, and makes the word ‘shoes’ the keyword, he or she will find?that there are ?millions of results that may show up if this keyword is put into a search engine.

This raises the the issue of using long tail keywords. Long tail keywords ?are 3 to 4 word ?phrases which are used?by people who are searching for something specific?. If the seller has the word leather sneakers as the keyword, he’s going to get good results. Using long tail keyword search phrases when writing your website/blog articles is very important.?Search engines such as?Google provide keyword tools that are free to use. These tools are vital when searching for particular key phrases.

Small Business Internet Marketing ?- Keyword Planning

If an person?types the word ‘leather shoes’, Google will give a listing of words built round the main phrase. It then tells someone how frequently the phrase has been utilized for a month.

This is a good tool to use in your small business internet marketing but there are lots of other tools that may efficiently find keywords. Google’s keyword planner??will furnish words like ‘red leather sneakers’ or ‘where to buy leather shoes’ among other results. Going for mid-range keywords ?(keywords with searches of around six thousand or 3,000 / a month) is advisable.

Getting the number 1 spot in Google’s result list is very difficult. ?Though there are many marketing professionals who?guarantee this spot, ?however, in reality, these professionals know that ?it is impossible to guarantee this result?and?that getting this position is rather?difficult.

Google likes websites that are regularly updated and contain relevant content. So get into the practice of writing at least a 500 keyword word rich article every day or two.

Use relevant keywords inside the first few words of your opening passage and again in the closing paragraph. Dependent on the length of the document, use the keyword phrase two times more. If you are employing advertising thru Google Adwords, this can also help Google to serve better targeted advertising to your internet site.

Getting back links is a pain. Most site proprietors outsource this task as quickly as they can. The only real way is to get into the practice of finding DoFollow blogs and adding nicely-crafted, educational comments to 10 of them daily. Google knows about link farms and punishes for their use, don’t have anything to do with them, they are a waste of money and will do not do any good. You might utilize a WordPress plug-in such as ABC for finding a posting on DoFollow blogs immediately.

Article marketing is a good way to get back-links as most article directory sites allow you to have 1 link out to your internet site, so again, you will have to be prepared?to submit useful and important articles, either directly to a single article marketing site, or to many through a “hub” that will distribute your articles to many sites for you. This does not cost a great deal and could be a time-saving way of doing it.

Small business internet marketing involves lots of other strategies that?I??won’t cover here but the previously mentioned?points are the most significant and most cost-effective for getting started.

The key to generating leads, prospects and sales in your small business internet marketing is to be in front of your prospective customers/clients when they are looking for your goods or services. ?The best way to do that is to produce, publish and promote content that is relevant to your target audience. ?If you want to learn how to put your content, your goods and services in front of your clients then I recommend that you check out Posting on Purpose for Profit. ?Click the link below to learn more.

Be Blessed,

November 13, 2022
Business Coaching and Internet Marketing

If you run a business coaching service, it is your job to coach new and struggling business owners to make the right choices. You are just like a football coach. You give your clients plays and encourage them to run the plays properly. One aspect of business that you should cover is marketing, namely internet marketing. Even storefront businesses can benefit from internet marketing. Many just do not know why they should invest time and money into the effort or how to get started. It is your job to give them ideas.

In terms of internet marketing, there are many options. Internet marketing presents a lot of opportunity, both large and small. All businesses can and should utilize the internet. As previously stated, some just don’t know how to. So, create a game plan for your clients or their advertising department to follow. What could that plan include?

Blogging. Many individuals make the mistake of believing blogs are for personal use only. They are not. Blogs can also be used as successful internet marketing tools. Blogs rely on content, so your client or one of their employees will need to do this task, but it should only take less than 30 minutes a day. They can write content related to the products or services they sell. For example, someone running a dog grooming business can write articles on anything pet related, including care and health. That blog can and should lead back to their business website.

Hosting contests. People love free stuff and contests give them the chance to win. It is, however, important to proceed with caution. If your client posts a contest on their website, they will get those who fill out the entry form a leave. Use a blog and have a monthly newsletter or RSS feed available. Instruct your client to allow for an extra entry for anyone who subscribes to these. They receive daily or weekly updates, always reminding them about the business and the products or services offered.

Online business directories. In terms of internet marketing, one of the first places business owners should head to is online business directories, but most make it their last stop. Fewer Americans turn to their phone books to find a business. They perform standard internet searches and use online business directories, such as the one offered under the “Local,” heading at Yahoo.com. If your client is not listed in these directories, encourage them to do so and right away. The process should only take a few minutes.

Online message boards. For most business owners, online message boards are nothing but a waste of time. They don’t want to see their employees socializing online while on the clock. Yes, this is good, but encourage your client to see the marketing aspect. For example, companies who sell pet related products and services should participate in discussions on pet related forums. Include a link back to the company website in all allowable signatures and profiles. When posting, the name and link will show. Pet owners are this company’s targeted market. They aren’t waiting for the customers to come to them. Instead, they are going directly to the source.

Banner and link exchanges. Online networking is just as important as internet marketing. There are many connections to be made online and these connections can lead to increased advertising. To get started, encourage your client to network with those in related fields. They can set up link and banner exchanges. For example, if your client sells pet products, coach them through finding pet services, such as dog grooming or dog sitting. Instruct them to contact the owner of the website and offer a banner or link exchange. In these aspects, both companies benefit and advertising is free.

As you can see, there are many ways to market a business online. Your job is to coach your clients through the process. Carefully monitor each step and offer feedback.

September 17, 2022
Tool Talk: All about internet marketing tools

Who doesn’t want inexpensive internet marketing tools? In this day and age when advertising your business online is the way to go, it’s a must that you avail of internet marketing tools at the lowest cost possible. How can you avail of them? How can you make the most out of these low cost internet marketing tools?

These low cost internet marketing tools aim to better your website and promote them thoroughly. Read on to know more about them:

Software

There is software specializing in internet marketing. These programs are affordable internet marketing tools. They attract traffic, communicate your site to anyone online, harness and trim down your keywords, track your site visitors and create links to other sites. Of course, the phrase "low cost" emphasizes that you must not spend exorbitantly. Watch out for internet marketing tools that do nothing but suck your budget.

Website packages

Take note of low cost internet marketing tools that do the following: hosting and designing your site, getting your domain, offering technical help, configure and upload your files, campaigning for your traffic. These are available in website packages that you can avail of anytime. Choose a package caters to your site’s needs.

Mailing lists

Notice that when you visit the Bulk Mail folder of your email, you read nothing but website promotions. That’s email marketing? It boosts your business like no other. Don’t worry about spamming. There’s such a thing as "safe lists" that make your mails spam-free. This is so easy to obtain. Look for mailing lists for sale and let the fun of emailing begin.

Data Submitters

This is a money-saving internet marketing tool that works like magic. Have a data submitter of your own and amass tremendously huge hits!

E-books

Integrate an e-book in your site for people to download. At such a cheap price, you keep people clamoring for more and visiting your site in the process. That’s one affordable internet marketing tool for you.

SEO tools

Internet marketing is not complete without the standard SEO tools. Search engines remain as the major powerhouse in marketing so never leave this part out. Generate traffic through this effective low cost internet marketing tool!

Here’s a reminder: when you see the low cost internet marketing tool banners online, never get persuaded easily. Study the package deals; analyze the contents and benefits before deciding if you want one.

September 10, 2022
Differences between Marketing and Advertising

Marketing and Advertising, although they sound similar but in reality they are not. Advertising is only a part of the bigger game called Marketing. Marketing encompasses complete conceptualization of a brand right from research to designing to advertising to sale. Advertising, on the other hand is a component of the marketing process which is nothing but conveying the message through variety of mediums to promote the product.

Advertising is one of the most important component of a marketing strategy and also the most expensive. Advertising constitutes sending the message across the public about your company, product or services. It also constitutes behind the scenes work like the process involving formation of various strategies and coming up with a right one to target the viewers.

The strategy consists of planning things like placing ads, deciding what media to use, what time, frequency etc. The advertisements are generally placed via mediums like television, snail mail, newspapers, internet, emails, radio, magazines, mobile messaging, flyers, billboards etc. The most popular one is of course television although advertising on internet is becoming increasingly popular too.

Easiest way to differentiate between Marketing and Advertising?is to consider marketing as a cake and if you cut the cake, advertising as one of the pieces of that cake. The other pieces of cake are market research of the product, product designing, media planning, PR, product pricing, customer satisfaction, customer support, sales and many more. All these components or pieces of cake should work independently but collectively in achieving the bigger goal i.e. sell product and build company’s reputation in the market.

Marketing is a marathon process involving many tasks that involve hours sometimes days of research. The research part of marketing takes the longest duration as it involves thoroughly understanding the behavior of people towards a product. Designing the product and developing advertising strategy is also a time consuming process. Only components that take less time are executing advertisements and sales. Marketing can also be perceived as a medium between consumers and the company.

But many companies often make mistake of confusing Marketing and Advertising. They try to ape big companies like Coke and Pepsi in advertising but they simply ignore the work that goes behind that. The classical example of this is, take the case of logo for instance. Many business owners are so hysterical about the logo of their company in their advertisements that they think that it will simply bring in the sales. But what makes a logo works is none other than the reputation of the company and the logo must have a feeling to it and should truly reflect company’s values.

One should also remember that these companies spend fortunes on advertising which a new start up business can’t. Rather than spending unnecessary money on branding your product one should invest money and time in communicating to the consumers that they can address their expectations. After building reputation and growing to a big size company one can think of these lavish ideas. Educating the consumers also helps as it will give them an understanding that you know what you do and are best at doing that.

Smart marketers are aggressive in approach rather than passive. They provoke reader’s minds by prompting them to do something rather than just making them knowledgeable of the product. Smart marketers also bring home the names, addresses and contact numbers of people who are really interested in hiring your company by employing aggressive marketing. Thus having a good marketing campaign speaks a lot about the company and their products and advertising gives that finishing touch to the hard work done by the marketing people in selling a product.

September 2, 2022