Category: Marketing Videos

3 Signs of Feeling Burned Out – Motivational Monday
Looking up at a mountain of tasks and projects… Let life happen at your own pace – But never stop. Persist until you Succeed

3 Signs of Feeling Burned Out – Motivational Monday

Burnout is described as “in a state of physical or mental collapse caused by overwork or stress”. We’ve all been there at one point or another, where you start to feel drained and dissatisfied with your daily existence. There’s so much going on, so many projects and tasks that need to be completed, so much progress you could be making, and there are issues at home… Just the perfect storm of stressful topics to make you feel small and inadequate. If this is something you’ve experienced or you feel like right now, my friend, you may be experiencing burnout.

I wanted to make a quick list of signs you should be looking for – indicators that you need to take action!
1. Simple tasks become a grind
  
  There is an email that needs to be sent, a form to be filled out, or a meeting to attend that becomes MONUMENTAL. It’s a struggle to type out a 300 letter email, or you can’t put information together for the meeting.
  SOLUTION: Meet with your peers and prioritize. This is an amazing way to communicate that you may be overloaded. Having
2. Exhausted and Distracted
  When the workday ends, and home life begins, you may be so tired or worn out that you don’t enjoy your free time. Instead of spending enjoying quality time with family or even doing chores, it’s easier to lie around the house and think “What’s the point”
  SOLUTION: Unplug. When your day ends, your working mind ends. Instead of sitting on the couch dreading the sunrise, wake up early and enjoy it. My point is, get some good sleep, relax, and get out of the misery. It can be difficult, but like all things, the first steps are the worst. After that, it only gets better.
3. Negative Self-Worth
  
  You may have a meeting or a task coming up in the next few hours that you do not feel prepared for. In some cases, you may not even feel qualified to sit with your peers. Quality work begins to give way to feelings of self-doubt.
  SOLUTION: Take a step back and acknowledge this FACT: You made it to your station because of the great things you have produced. You are in these meetings, you have better responsibilities because you have proven to be a go-to person and you can continue to do so.
Don’t let burnout make you dread another beautiful day on this planet. Take steps now to address your discontent.
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Thanks again for reading this week’s blog post.
Be sure to check out my Facebook and Instagram accounts for daily motivational and inspirational content.

Matt Morris
#1 Best Selling Author

The post 3 Signs of Feeling Burned Out – Motivational Monday appeared first on Matt Morris.

Matt Morris
February 3, 2023
How To Make Money With E-mail (The Right Way)
The reason why many people do not make money with e-mail marketing is that they copy other e-mail marketers who force their way into people’s inboxes by making offer after offer.

They hammer a brand new offer almost every single day. The claims they make are “game-changing”, “once in a lifetime opportunity”, “ground floor”.

People who are successful in e-mail marketing build an audience. When you collect e-mails, you are playing the long game. Your goal is to give a great experience. and treat your list with respect. Treat them like humans.

Speaking to the right avatar

For years, I tried to cater to everyone. I learned the hard way that the key is to serve one type of core customer.

In order to help my avatar reach a specific outcome, these are the questions I had to ask:
- What are their aspirations?
- What steps do they need to do in order to hit the goals they’ve set for themselves?
- What is holding them back? What are they afraid of, or excuses that they must overcome to achieve their goals?
- What solution can you give them to help them with their problem? What value, can you offer them?
Meet Susie, my perfect avatar

Susie is 40 years old
- She has two kids and is a stay at home mom
- Her husband is working full-time while she takes care of the household and the kids, but she is worried about their finances
- She’s currently not making any income and wants to contribute to the household
- She has searched on Google endlessly on how to make an income online but has left her confused, and overwhelmed
- She doesn’t know how to get started with an online business
- She doesn’t have any kind of structure in terms of how to start a business
- She’s starting to second guess herself to see if starting a business is worth it
Hey! Did you get your free copy of DotCom Secrets? Click here to claim your copy and get $ 13,000+ worth of free bonuses now!

Know your audience like you the back of your hand

Step 1: Identify the audience you are speaking to – Speak to one group of people. In my example, I speak to other females that are just like Susie.

Step 2: Identify their problems – What are their pains and frustrations? What keeps them up at night?

Step 3: Understand their desires – This is important because you want to know their wants, needs, and desires. Know this and you can make lots of money.

Step 4: Understand their dreams – What outcome are they looking to get out of this experience?

Step 5: Understand their fears – What is holding them back from achieving their goals?

Step 6: Your solution – What will you recommend to them? How can your solution help them?

If you can help your perfect avatar move one step closer to their goal, you have gained their trust.

Become an attractive character

The Attractive Character comes directly from Russell Brunson’s DotCom Secrets book. (If you haven’t read Dot Com Secrets yet or you don’t know who Russell Brunson is, stop everything you’re doing and get yourself a free copy by clicking here).

Your Attractive Character is the person your audience will connect with.

Think of The Rock, Oprah, Michael Jordan, Tom Cruise, to name a few.

The Attractive Character is the person that will prove to your audience that their goals, dreams, and ambitions are possible.

An attractive character allows you to connect with your dream customer as a marketing strategy. It doesn’t matter whether, on e-mail, Facebook, Instagram or YouTube, your Attractive Character will draw people to you.

There are 4 elements you need for an attractive character:
- Your Backstory
- Your Parables (little stories)
- Your Character Flaws
- Your Polarity
The Soap Opera Sequence

The key to using email marketing effectively is to hold your audience’s interest. You have to make them excited to open your next email.

How do you do that in an age where attention spans are short and the options seem endless?

Create a soap opera sequence.

And, we’re not talking about handing your company to your competition. It’s a method of sprinkling a bit of drama and suspense to your emails.

Generally, it is a series of five emails that are sent out over the course of five days to an email subscriber.

The sole purpose of a Soap Opera Sequence is to tell an emotional story similar to a TV Soap Opera but in an e-mail setting to build the know, like and trust factor. All while this is happening, your subscriber wants to be engaged and entertained.

You want to do this because eventually, you’ll be making offers to this audience of e-mail subscribers when they trust you.

For my own soap opera email sequence, I have 5 emails with one email sent out each day and I tell my story of how I started an online business. Where I was before I started, and where I am now.

Here’s typically what the 5-day email sequence looks like:
- Day #1: Setting the stage
- Day #2: Drama and backstory
- Day #3: Epiphany
- Day #4: Hidden benefits
- Day #5: Urgency: Call to action also known as a CTA
At the end of each e-mail, you want to keep the audience engaged by including an open loop. An open loop is like a cliffhanger when you watch your favorite TV show that makes them look forward to the next e-mail.

Final thoughts

Email often gets sold as a magic bullet in the world of online marketing when it’s actually just one of many actions to convert leads into customers.

Before focusing on email, ask yourself: Is email really our biggest opportunity for improvement right now? And if not, what is?

I would also like to recommend that you take a look at my review of DotCom secrets. The Seinfeld Sequence was taught inside this book.

Dotcom Secrets is an absolutely game-changing book. Some of the advice inside the book has changed how I approach my email marketing. So, do yourself a favor and click here to get your free copy!

Nate Leung
August 9, 2022
Sales Funnel Tips: The Building Blocks Of An Online Sales Funnel

For about as long as people have been selling products, they’ve been thinking about where to find customers and how to reach them. The classic sales and marketing funnels date back to the late 1800s and provide a simple metaphor to think about the path a customer takes on the way to purchase.

Building a sales funnel is like building something from lego pieces. You have this set of pieces and you just have to connect them together.

The building blocks of a sales funnel is a model of how to take a visitor from prospect to customer. It can also be used as a starting point in building a journey map.

The building blocks have 4 categories – a few of them for each step of the customer journey:

Pre-frame bridge

Quizzes

You can see many of them on all of the internet, especially on Facebook. Why quizzes are great is because you can ask for an email address in exchange for the result. You can also put viewers into different segments (funnels), depending on their answers. Quizzes give quick results. People love quick results.

Blog articles

They are great for cold traffic resulting from an ad or a google search. Most likely they will work better if they are placed on a third-party website. they are good to pre-frame any topic. For example, compare existing solutions on the market with an explanation of why your solution is better.

News website

The news tends to grab more attention than other non-news information. The downside is that they have a shorter life, but usually, it’s worth writing to them.

Videos

They are great for pre-framing material, such as testimonials. You can use them to educate viewers. As with every other element, don’t forget about a strong call-to-action.

Email

Pre-framing via email works well if you’re using JV partners to endorse you or buy a solo ad.

Bridge pages

These are great when wanting to educate people and give them background information. These pages have a call-to-action leading to the product page. These are also known as pre-sell pages. Connecting the visitor from the landing page to the sales page.

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Qualifying subscribers

Pop-ups

This element is kind of obsolete now, but it still has some use in special circumstances.

Squeeze page

This is a very simple page that looks like a popup, where the user has only two choices – give their email address to go forward or leave the page. They are very effective.

Squeeze pop

These are like squeeze pages, but you can place them in many places on the same page.

Free plus shipping, two-step form

In the first step, the user is asked for an email with some personal information. In the second step, he is asked to pay for the shipping. So, we have two steps in one form – qualifying subscribers and qualifying buyers.

Webinar registration

Free webinars are great to generate leads. Also, take them to the next step in the sale process.

Free account

It works very well with software and membership programs. Where the user can sign up for a free trial and if it’s something they see using, they will upgrade to a paid subscription.

Exit pop

Once people want to leave your site show them a popup with a great headline. This is the last chance to get their email address before they leave your site.

Qualifying buyers

Free plus shipping offer

This is my favorite way to qualify buyers. This way they are willing to pay for a

Trial

A very low-cost trial offer is also a great way to qualify buyers.

Tripwire

You can offer one part of your product for a very small price – like seven dollars.

Self-liquidating offers (SLO)

Some of your offers, like free-plus-shipping, may lose you money, this offer will help you get your money back. It’s a more expensive one, between $ 37-$ 97 dollars. People need a strong bond with your Attractive Character to buy these types of products.

Straight sale

A regular sale with one of your high-ticket items (between $ 97-$ 5,000 dollars or higher).

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Identify hyperactive buyers

One-time offers

Usually, these are additional offers that complete the value of the initial one.

Down-sales

When a buyer refuses your one-time offer, you can try to sell them a regular payment plan version.

Affiliate recommendation

When the buyer finishes all the purchasing steps and is on the “thank you” page, you can link him to other offers he might be interested in.

Final thoughts

Most of the time, the very first funnel you build may not make you profitable. In fact, the goal of your first funnel is to acquire customers and to breakeven.

As you get better at this, you will come across several new strategies and techniques to filter more people through your business.

You have made it to the end. By “end”, I really mean the beginning. Now that you’ve gone through the concept and the recipe, you’re ready to build your own sales funnel.

Nate Leung

August 9, 2022
The Attractive Character – Why It Is Important For Your Brand
Do you have trouble connecting with your audience on a genuine level? Or that they aren’t being moved to take action?

In the early stages of your online business, the majority of your ideal clients will first come from strangers.

The nurturing process begins at this point.

Getting inside the head of your ideal customer is crucial in this situation.

Story + Message + Values + Brand Identity = Attractive Character

Building an online character that connects with your audience and draws in your ideal client is the focus of The Attractive Character.

This has to do with using an online identity to your advantage in order to draw attention to yourself and develop a following. These are your devoted customers who will be the first in line to purchase your goods and services.
#Trending Topics (Russell Brunson And ClickFunnels)
What is an Attractive Character?

Using an Attractive Character as a marketing approach will help you reach your ideal client. Your attractive character will attract people to you whether you’re communicating via email, Facebook, Instagram, or YouTube.

To have a desirable character, you need the following 4 things:
- Your Background
- In your parables (little stories)
- Character flaws you have
- Polarity of You
The DotCom Secrets book by Russell Brunson is where the Attractive Character originally appeared. Stop what you’re doing and click here to download a free copy of Dot Com Secrets if you haven’t read it yet or don’t know who Russell Brunson is.

The person with whom your audience will identify is your attractive character.

Consider Tom Cruise, Michael Jordan, The Rock, Oprah, and Oprah to name a few.

The attractive character is the one who will persuade your audience that their aspirations, objectives, and goals are realistic.

How to build an Attractive Character for your brand

It begins by securing these crucial components:

1. Story

What difficulties did you overcome to arrive at your current position? What makes you human is your past. It’s what motivates your audience to stick with you. It’s what demonstrates to them that you began exactly where they are and have since reached your goal. What gives your audience optimism that they can accomplish their goals (which, ideally, should be in line with what you’re trying to sell them) is your tale.

2. Paraphrases

What useful lessons can you apply from your experience? What kind of parables could you use these for? This is where a large portion of your content will originate. These are the teachings that will actually benefit your audience. How can you use what you’ve learned to facilitate their journey and aid them in advancing toward their objectives more quickly?

3. Personality Issues

It’s crucial to refrain from attempting to present yourself as some sort of mistake-free perfectionist. People are drawn to others who, flaws and all, are like them. They are attracted to weakness. Make it clear to your audience that you are a human being who makes mistakes. Because they are just like you, this simply increases their confidence that they can succeed.

4. Polarization

This is a big one. Avoid trying to please everyone. You must demonstrate to your audience that you are not for everyone if you want to truly connect with them. It’s okay if some individuals choose not to follow or like you. Those who do adhere to you will be fiercely devoted (and will likely buy all of your products).

Want a free copy of DotCom Secrets? Click here to claim your copy now!

The Identity

After you have figured out how to combine your four essential components, you must develop your identity.

There are four components to this. Choose the one that fits you the best.

The Chief

Are you the kind of person who will lead by example, make decisions, and take charge?

The Crusader/Adventurer

Are you the sort to experiment in your field, try out new tactics, and think of original ways to succeed?

The Evangelist/Reporter

It’s simple to start with this one. Simply do podcast or blog interviews with additional thought leaders in your sector. By being associated with them, you will receive significant value.

The Unwilling Hero

Perhaps you didn’t want to be the center of attention, but you had to do it for the greater good. This makes you appear as if you have something valuable to contribute. Only because you are aware that people need your product are you in this situation.

The Story Lines

Finally, you must construct narratives that captivate your audience and show them how to accomplish their objectives. Stories are the most effective way to teach information to people. How you connect your four essential components and your identity will depend on your narratives.

The available Story Lines are:

Loss and Resurrection

Consider Dave Ramsey, who at the age of 28 was completely insolvent before going on to become a financial coach (and selling his course).

Us vs. Them

Russell Brunson creates content exclusively for entrepreneurs without funding or venture capital backing. He refers to them as the “Real Entrepreneurs” who must utilize inventive marketing strategies because they lack a limitless supply of funding.

Before & After

Think about Jared from Subway and his transformation.

Amazing Discovery

This explains why supplements for weight loss and hair loss are usually so popular. These companies employ a captivating figure who makes a significant audience-pain-relieving revelation.

Secret Telling

Secret telling positions the attractive character as an authority figure and thought leader.

3rd Person Testimonial

Social proof is the most effective thing there is. It would help much if folks regard you or your brand as a thought leader and someone whom others can trust.

Want a free copy of DotCom Secrets? Click here to claim your copy now!

Final thoughts

Being able to relate to them is the first step in recruiting customers or clients to your business. This is where your business may differentiate itself from the competitors.

Now that you are in possession of the fundamentals—elements, identities, and storylines—you can use them to create an engaging persona for a person or a business.

Nate Leung
August 6, 2022
How To Earn $1,000 Per Day With Yelp

Love it or hate it, just about every small business owner now has a business page on Yelp. With 142 million unique users per month, Yelp is one of the hottest marketing spaces online, competing with the likes of Google and Facebook.

According to a Nielsen study, Yelp isn’t too bad at driving sales either – 4 out of 5 Yelp users stated that they visit Yelp when prepared to spend money and 35% of Yelp users will visit a searched business within 24 hours of searching. Cha-ching!

Let’s face it, people aren’t looking in the yellow pages anymore for local business recommendations. For example, when diners are looking for new restaurants to eat at, they’re going to the internet to find them, which is why it’s so important for restaurants to have an online presence.

This program that has enabled me to generate a 5-Figure Monthly Passive Income working 4 hours a day.

Can you afford $ 3.00 a day to change your life? Click here now!

Yelp is important because it is emerging as the leading consumer review site for many types of businesses and it currently receives high priority from the Google Search Engine results

As the internet has rapidly replaced the yellow pages for finding local business information, it is more important than ever to have an online presence for your restaurant. An informative, attractive website can attract new customers. Restaurant websites range in price from free — thanks to open-source sites — to thousands of dollars.

In this video, I am going to share with you how you can be on the opposite side and make money leveraging the local businesses that are already on Yelp.

Nate Leung

August 4, 2022