What to Know About Tim Erway’s “7 Pillars To Multiple 6 Figures Online”

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Earlier in the week I was listening to an amazing interview between Vince Reed and an individual from whom I have learned so much, Tim Erway. This interview is very important and something that everyone should hear.

But, for those who will not get a chance to hear the whole thing, I would like to cover some of the major points that were brought up. Tim Erway was discussing his “7 Pillars a Multiple 6 Figure Business” and provided copious information on why each point was so important.

I found this information very useful and figured I would go ahead and share my notes with all of you. I do this in hopes that you can gain the value from these words of wisdom that I have and be able to improve your own process to increase success.

1. Target Market

It all begins with a working knowledge of your target market. If you do not have a clear image of your target audience and how you plan to reach them, campaigns you begin, leads you generate or traffic you drive will be inaccurate and random.

You need to know who you are selling to, their profile and personality. What do they like to eat and wear? What are their aspirations? What do they experience every day? What are their needs, fears and pains? All of these answers will help you create a precise and accurate marketing message that will be effective with the people you intend to reach.

This will result in ad campaigns with a clear marketing message that has the intended effect. This will lead to an improved relation with your audience and better results from your audience and lead list. After all you will understand their need and this in itself is highly attractive and essential for building trust.

2. A Compelling Offer

This takes us to our next point which is creating the message that will be sent to the target audience you have in mind. If you are in the fitness industry marketing a special supplement and exercise program that transforms the smaller body type into a robust physique. Your offer needs to convey the value of what you are providing and how your solution changes their world.

This must be done in a way that inspires confidence that you know their problem better than they do themselves and have thought long and hard to bring them the exact solution at the perfect price. Hitting this sweet spot will take some clever calculations.

One important way to do this is to follow the 10X value, always sell your product as if it were 10X as valuable as the price you are asking for it.

3. A Lead Capture Machine

“The money is in the LIST!” This is something we have heard a zillion times. But, in all truth, we could stand to hear it a bit more. The list is a solid gold mine and if you are not taking full advantage of your list building capacity you are missing out on major profits.

The statistics from the best Direct Response Marketers in the world prove this. There is only a slim 3% of passing traffic that will convert to paying customers at first contact. Then there is this giant 97% of traffic that will see your message and have great potential to convert to paying customers if they were only followed up and engaged.

This is where a lead generation tool would be really useful in ensuring not one visitor is allowed to escape from your marketing campaign. Lead generation allows you to reach out to the rest of the visitors that did not buy and give them another chance after building a better relationship with them.

If you are not capturing your leads and building a daily list, you are walking away from a major profit.

4. A Sales Conversion Process

Now that you have an email program up and running and pulling traffic back to your online presence, you will need a sales conversion process to turn this attention to conversions. There are several important components of your sales conversion process.

• A capture page – for lead generation
• A Thank You Page – if you are selling affiliate products
• A Sales Page
• An Email Follow Up program
• Continual Value Based communications – including YouTube videos, podcasts, and blog posts, etc.

One great way to boost your sales as an affiliate is by adding a bonus for those who choose your offers. To do this effectively, think of your offer from the perspective of the consumer, what would they really like to see attached to the deal? Think of what is missing. This will lead you to fill the void with something that adds scarcity, urgency and additional value – these are difficult incentives to resist and a sure fire way to boost your sales.

5. A Process To Increase Your Customer Value Over Time

You will then need to maximize the value of the customers and the deals you are offering them, this can be done in a variety of ways. For network marketers, use training programs and systems that will keep your network members attention.

If you will be selling affiliate products, make your sales and promotions according to the products with a good ascending sales funnel and a higher ticket backend offers as well as hefty commissions.

For those selling their own products, you will need to take full advantage of your higher ticket backend offers that will widen the profit margins and improve the value of your clients over time.

Here is something to consider, if you only have one offer to make to your visitors and prospects, a $27- Ebook. You will have to sell MANY ebooks to hit a respectable goal like $10k each month.

But another way to do this would be with a strong ascending sales funnel. If you are offering a $97 offer, a $297 offer and a $2000 offer, you will only need a relatively small number of customers to complete your goal. This greatly increases the value of your customers.

6. A Place to Find Targeted Prospects

This all comes back around to the first point we made about knowing the avatar of your target audience. You can have the perfect marketing campaign in place but if you don’t have a good hunting ground picked out, so to speak, your quarry will never arrive. This will mean that sales conversions, page conversions and any other positive metrics will never get a chance to get off the ground.

But the good news is that there is a way for you to get ahead of the curve and locate your target audience where they tend to hangout the most, Facebook. After this all you will have to do is choose the most suitable ads and social media strategy to present to them. Tim Erway actually makes a fairly impressive training product on how to use Facebook more effectively.

7. Regular testing & optimization

In the beginning you will be greatly focused on making sales and acquiring as many customers as it takes to do this. But, in the long run it will be how well you can learn from your process and improve your methods that will decide how many customers you end up with. Testing, tracking, traffic campaigns, upsells process and all other aspects of your marketing campaign will have to be analyzed for efficacy. This information must then be applied to optimizing your on going market efforts.

Final notes

In the end, Tim Erway really makes things simple and easy to understand and strings it all together in a simple comprehensive plan that can’t fail. So long as it is followed to the letter. To recap those important points, your marketing campaign must have:

1. Target Market
2. Problem Solving Offer
3. A Lead Capture Machine
4. A Sales Conversion Process
5. Increase Your Customer Value Over Time
6. Source Of Prospects
7. Regular Testing And Optimization.

The Key to Making More Money Starting with What You Have ( Part 2 )

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In the first part of this article we talked about the “secret key” to making more money, in this part, we give you some tips that will help you to get started…

Our biggest problem lies between our ears.  Your current level of thinking is what got you where you are… If you want to change your level of income, you must first change your level of thinking.  This is the greatest challenge that you will face, and it is a challenge that all of us, regardless of our level of income, face each and every day.

I would suggest that you start by taking the time to meditate each an every morning.  There are tons of guided meditations available on youtube, and with the internet, almost everything that you need is available with the few clicks of a mouse.

Take Inventory of Yourself….

Start by taking inventory of what you currently have. Do you have a special skill set, or knowledge that you can share with others?  Do you have a trade that you can parlay into a small business?  I know that you may not believe that you have anything of value to offer, but God/the Universe provides each of us with a set of gifts, its up to you to express that gift in a way that it serves others.

Brainstorm…

Ask yourself, How can I earn an extra “X” dollars this month?  And then let your mind answer that question.  Don’t put any judgment on any of the answers that your mind produces, this is a time to let your mind’s creativity work without you putting any restraint or limitations on it.

Get Your Ass to work – Chose one path and decide to make it happen.

Once you have brainstormed and created a list of at least 20 things that you could do to serve others and create additional income.  Pick the most plausible idea, the one for which you have all of the resources necessary to get started on … And get Started… Don’t procrastinate.  When you procrastinate, you sow the seed of doubts in your mind, and if left to its own devices that seed will grow into fears which sometimes seem unsurmountable.

Get New Friends…

A person who has never earned more than $1000 can’t show you how to make $1000.  The person who has never made $10,000 a month can’t show you how to make $10,000.  I can’t teach you how to make $100,000 a month because I haven’t done that yet… ( it’s something that I’m working on, but I’m not there yet ) and that’s why I hang with people and follow the model and advice of others who have. If you want to change your level of income, you must find new friends to hang around… People who have serious goals and whose level of thinking,  discussion, and experience will help you raise your level of thinking.

About 20 years ago, I took a new job in the Atlanta area and I roomed with a co-worker of mine as I searched for a home for my family.  My co-worker had this gorgeous home. It was probably valued at around $275000 ( which according to the standards of some, is just a moderate home ) but my first home cost me only about $30,000 and my second about $87,000.   I had never considered purchasing a home like my co-workers because it was above my level of thinking at the time.  It’s not that I couldn’t afford it… I had simply never seen, up close a house of that value.  And I recall as I lay in bed one night, thinking… “Why not?”   Ultimately, my wife and I built a new home in an that was not too far from my co-worker’s home.

My point is that being exposed to environments and concepts that were at a “higher” level, my level of thinking changed.

Now one other reason that you will need to get new friends is that your current friends if they are satisfied with where they are, will do what they can to keep you right where you are.  In the black community, we say that they are like “crabs in a bucket”… Each time one of the crabs gets a little closer to getting out of the bucket, another will pull them back down.  I won’t go into the reasons behind this, but as they say, “It is what it is”.  So be prepared to lose some friends on the way.

So that’s it… To recap, the secret key to making more money is..

1. Learn how to provide service to others.
2. Create Value
3. Help as many people as you can, get what they want.

Peace and Blessings.