Do you have trouble connecting with your audience on a genuine level? Or that they aren’t being moved to take action?

In the early stages of your online business, the majority of your ideal clients will first come from strangers.

The nurturing process begins at this point.

Getting inside the head of your ideal customer is crucial in this situation.

Building an online character that connects with your audience and draws in your ideal client is the focus of The Attractive Character.

This has to do with using an online identity to your advantage in order to draw attention to yourself and develop a following. These are your devoted customers who will be the first in line to purchase your goods and services.

What is an Attractive Character?

Using an Attractive Character as a marketing approach will help you reach your ideal client. Your attractive character will attract people to you whether you’re communicating via email, Facebook, Instagram, or YouTube.

To have a desirable character, you need the following 4 things:

• Your Background
• In your parables (little stories)
• Character flaws you have
• Polarity of You

The DotCom Secrets book by Russell Brunson is where the Attractive Character originally appeared. Stop what you’re doing and click here to download a free copy of Dot Com Secrets if you haven’t read it yet or don’t know who Russell Brunson is.

The person with whom your audience will identify is your attractive character.

Consider Tom Cruise, Michael Jordan, The Rock, Oprah, and Oprah to name a few.

The attractive character is the one who will persuade your audience that their aspirations, objectives, and goals are realistic.

How to build an Attractive Character for your brand

It begins by securing these crucial components:

1. Story

What difficulties did you overcome to arrive at your current position? What makes you human is your past. It’s what motivates your audience to stick with you. It’s what demonstrates to them that you began exactly where they are and have since reached your goal. What gives your audience optimism that they can accomplish their goals (which, ideally, should be in line with what you’re trying to sell them) is your tale.

2. Paraphrases

What useful lessons can you apply from your experience? What kind of parables could you use these for? This is where a large portion of your content will originate. These are the teachings that will actually benefit your audience. How can you use what you’ve learned to facilitate their journey and aid them in advancing toward their objectives more quickly?

3. Personality Issues

It’s crucial to refrain from attempting to present yourself as some sort of mistake-free perfectionist. People are drawn to others who, flaws and all, are like them. They are attracted to weakness. Make it clear to your audience that you are a human being who makes mistakes. Because they are just like you, this simply increases their confidence that they can succeed.

4. Polarization

This is a big one. Avoid trying to please everyone. You must demonstrate to your audience that you are not for everyone if you want to truly connect with them. It’s okay if some individuals choose not to follow or like you. Those who do adhere to you will be fiercely devoted (and will likely buy all of your products).

The Identity

After you have figured out how to combine your four essential components, you must develop your identity.

There are four components to this. Choose the one that fits you the best.

The Chief

Are you the kind of person who will lead by example, make decisions, and take charge?

The Crusader/Adventurer

Are you the sort to experiment in your field, try out new tactics, and think of original ways to succeed?

The Evangelist/Reporter

It’s simple to start with this one. Simply do podcast or blog interviews with additional thought leaders in your sector. By being associated with them, you will receive significant value.

The Unwilling Hero

Perhaps you didn’t want to be the center of attention, but you had to do it for the greater good. This makes you appear as if you have something valuable to contribute. Only because you are aware that people need your product are you in this situation.

The Story Lines

Finally, you must construct narratives that captivate your audience and show them how to accomplish their objectives. Stories are the most effective way to teach information to people. How you connect your four essential components and your identity will depend on your narratives.

The available Story Lines are:

Loss and Resurrection

Consider Dave Ramsey, who at the age of 28 was completely insolvent before going on to become a financial coach (and selling his course).

Us vs. Them

Russell Brunson creates content exclusively for entrepreneurs without funding or venture capital backing. He refers to them as the “Real Entrepreneurs” who must utilize inventive marketing strategies because they lack a limitless supply of funding.

Before & After

Think about Jared from Subway and his transformation.

Amazing Discovery

This explains why supplements for weight loss and hair loss are usually so popular. These companies employ a captivating figure who makes a significant audience-pain-relieving revelation.

Secret Telling

Secret telling positions the attractive character as an authority figure and thought leader.

3rd Person Testimonial

Social proof is the most effective thing there is. It would help much if folks regard you or your brand as a thought leader and someone whom others can trust.

Final thoughts

Being able to relate to them is the first step in recruiting customers or clients to your business. This is where your business may differentiate itself from the competitors.

Now that you are in possession of the fundamentals—elements, identities, and storylines—you can use them to create an engaging persona for a person or a business.

Nate Leung