Napoleon Russ

Category: Marketing

  • The Law Of Value

    The Law Of Value

    You ever wonder why a doctor makes more than a pizza delivery person… Why a Professional Athlete makes more than a doctor. Why the Team owner makes more than the individual athletes…

    THe answer to these questions can be found in the Law of Value. Basically, the marketplace puts a value on a service, or person based on 3 key indicators..
    1. How many people can perform the service
    2. How specialized the service/skill set is.
    2. How many people can the individual serve at one time.

    So let’s think about that in the context of the Pizza Delivery person… How many people can actually deliver pizzas without specialized training and years of practice… Well the answers is pretty much everyone.. As a freshman in college, I delivered Pizza… Zoom Zoom… I had no specialized skill except that I had a drivers license..

    Now compare that skill set to the skill set of a Doctor/Professional Athlete. Though the two areas of excellence are different, both the physician and the professional athlete have spent years training and honing their particular skill-set. Now it could be argued that because of the nature of the physicians training and the delicacy and importance of his/her work that Physicians should get paid more than Athletes, but they don’t…

    The reason for this is that Athletes actually serve more people at time than any individual doctor could. Think about it. The Highly skilled brain surgeon can only operate on one person at a time while the Athlete entertains millions upon millions within the time period that he performs. Even in the Tech Industry, techies like myself actually earn as much as and more than some physicians because our skill-set allows us to individually serve more people than physicians can.

    So because of this and this alone ( the ability to serve numerous people at one time ) , the Professional Athlete will make millions per hour in some cases… I remember when I first learned how much professional boxer earn for each match ( millions of dollars – win, lose or draw ). But this again is due to the fact that during that 10 minute to 1 hour sparring session. Millions upon millions are being served.

    So this is the law of value…

    So how can you use the Law of Value to your advantage….

    Stay tuned… 🙂

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  • Building your Brand

    Building your Brand

    What is a brand? It’s not uncommon for a “brand” to be thought of as a logo, a company name or tagline. While those are part of building your brand, there’s much more. Very simply, a brand is the feeling people have or what comes to mind when they see,…

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  • Twitter – Not Just for Socializing

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    Twitter is a great way to socialize. It’s like a big coffee house or gathering where people can share information. It’s a good way to stay in touch with friends with whom you don’t have time for a long phone conversation or visit. And as the world grows smaller, people who live in different cities, states, and even countries can hold conversations on Twitter as if they are in the same room.

    But Twitter is not just the latest thing in personal communication – it’s also causing something of a revolution for business owners and consumers.

    Not too many years ago, posting ads, garnering contact information via mailing lists, and so forth was the “latest thing” in online business promotion. But Twitter is beginning to make things like pay-per-click advertising look old fashioned. Tweets occur in real time, making it an up-to-the minute medium.

    For example, if you are the owner of a sandwich shop, you can tweet your customers when you have a new sandwich or ingredient available (maybe a special deli meat or something else your customers have been waiting for). You can tweet this information a few minutes before noon, when business people are thinking of where to go to lunch. Since Twitter is in real time, you can attract your business right away.

    That’s just one example. The business aspect of Twitter is diverse and growing. Here are some other aspects of Twitter as seen through a business perspective.

    1. Market research

    This is something that can be laborious, but Twitter makes it faster and easier. You can research your potential market or audience and see what they are tweeting about.

    2. Personality

    One of the things that the social and business aspects of Twitter share is the personal contact. Tweets are like conversations. You use conversational language that conveys information in a few words. Your face or familiar image will show on your avatar when you tweet. It gives the personal contact that business consumers appreciate.

    The trend now is away from conformity and toward individuality – your own quirks and personality can make you stand out in the business world, and Twitter is a good way to promote that individuality.

    3. Followers

    Starting out as a follower is a good way to get in with the Twitter crowd. This is true with socializing, but it’s also true from a business perspective. Follow fellow users who have interests similar to yours. Start conversationally, not necessarily promotionally – you want to chit-chat before attempting any marketing or promotion of your business. It’s something like mingling at a party and networking – you want to be easy to talk to and friendly first.

  • Growing Your Affiliate Market Presence

    Once you learn the basics of affiliate marketing and have a few successes, you’ll want to know about expanding your profits. You’re going to hear a lot of people repeat the phrase, “wash, rinse, repeat” and trust me it can get irritating and frustrating…

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