Category: Marketing

  • 10 MLM Success Tips

    MLM Success Tips

     

    Navigating an MLM Business Can Be Tough — Follow These MLM Success TIps?To enhance your direct selling?and recruiting efforts within the world of multi-level marketing (MLM), consider using these MLM Success tips:

    1. Be Ethical

    The world of?direct selling and multi-level marketing is littered with unscrupulous people and selling tactics. Despite what pressures may be upon you driving you towards MLM success, be careful to run your business above bar in all respects.

    2. Brush Up on the Realities of Most MLMs:

    Success and income generation aren?t as fruitful as most MLM companies would have you believe. Statistics show that less than one out of 100 MLM representatives actually see MLM success or make any money. Additionally, MLM scams and unsavory business practices are prevalent in the world of MLM. Watch out for warning signs of MLM scams.

    3. Sponsor MLM Partners, Don?t Recruit:

    Many MLMs/Network Marketing Companies incentivize representatives to recruit other sales representatives. Obviously, it will improve your profitability and recruitment numbers if your new recruits stick around for awhile. By setting aside time and resources to properly train your recruits on business practices and products, your retention rates will be better.

    4. Educate Yourself on Different Ways to Market For?MLM?Success

    If you excel at direct selling, but aren?t very computer savvy, take some time to learn how a website, email and social media can excel your business and product sales. If talking to customers is where you fall apart, brush up on your communication strategies.

    5. ?Book At Least Three Parties

    : For an MLM Success with a product-party focus, make sure and walk away from each event with at least three more parties on the schedule. Doing so will ensure you grow your business rather than just sustain it.

    6. ?Find a ?Company With A Product You Love:

    You can?t sell something or share your business if you don?t genuinely have pride in what you are representing. Do your MLM?research and determine to partner with a company you can take pride in. Don’t forget to look into the company’s compensation plan before you join and make sure it is favorable to you

    7. ?Make an Effort to Share Your Product Everyday

    Do something for your business everyday. Whether that is sharing a product sample, inviting a neighbor to host a product party or starting a website or social media account.

    8. Be Genuine: & Listen

    Listening goes hand in hand with being genuine. If you are having a ?conversation? with someone but thinking only about the next thing you plan to say or share, you aren?t listening and you are going to miss something important. Telling isn?t selling. Understanding and meeting your customer’s needs will sell product

    9. Don?t Barrage Your Friends and Family?

    You are going to be excited about your new business, and MLMs do a great job trying to generate an immediate frenzy with new recruits. My advice is to take a deep breath before you blast into your personal relationships. It is important to draw customers from your inner circle, but there is a fine line between inundating and informing.

    10. Creatively Share Your MLM Business

    It is possible to share your business with everyone without sounding like a ranting lunatic. By being creative in how you introduce your business or use products publicly, you can draw in interested individuals naturally.

     

  • 21 Strategies for Encouraging More Interaction on your Facebook FanPage

    Some businesses create their FaceBook FanPage and think their job is done. The truth is? it?s

    just beginning!?Your FaceBook FanPage will never get off the ground unless you increase the?Facebook fanpage engagement?between you?and those who visit and post.

    Fortunately, building a community and making your Facebook Page come alive as an entity in

    its own right is absurdly easy? as long as you know what to do.

    Here are twenty-one proven strategies to help you create strong Facebook Pages that are, as

    one poster put it, ?just hopping!?

    1.?Mix your media on Your FaceBook FanPage

    Don?t always just share photos or just share text. Showcase a longer??Notes? post. Post videos as well as photos. And do share infographics, when you find?an apt one: Not only do you have the power of the Edgerank algorithm assigning high?photo value to your infographic ? you get to share really interesting or useful information?in an instant visual format.

    2. Use contests.

    As with any other form of media, don?t overdo this ?but a good strategy to increase your Facebook fanpage engagement is to hold a regular contest on a regular day of the week or month. ?Facebook Fan Page, Encouraging Interaction, Engagement, increasing engagementAlways posting your contest on the same day creates habitual viewing. People start to?look forward to the feature.?A good rule of thumb? The more trivial, fun and silly the prize, the more often you can?feature the contest. The more high end with ?wow? factor your prize, the rarer your?contest should be.

    3. Don?t be afraid to occasionally throw in the truly fascinating ?human interest??story on your FanPage

    Human interest stories touch everybody ? and are usually high in entertainment value,?quickly going viral. vWhat makes for strong entertainment value? When something is unexpected, ?outrageous ? or just sometimes even just plain odd.??So occasionally employ these stories to increase your Facebook fanpage engagement even if it?s normally not the type of post your business-focused Page showcases.

    4. Consider using Suggested Posts

    What?s the difference between a ?Suggested Post??and a Sponsored Story? ?Sponsored stories have to come from connections of your target viewer, whereas?Suggested Posts can appear directly from your company to any member of a?demographic you target. ?The whole key would be to be very, very careful in your targeting.

    5. Show followers how to find FaceBook FanPage they?ve subscribed to quickly

    One of the most?common reasons given for never visiting a Page again? ? I couldn?t figure out how to find?it.??Let your followers know they can instantly access Pages (not just yours) by pointing out ?the options in their left-hand, vertical navigation menu.?Sure, you could just tell them how to find your Page alone ? but show them this ?easy?method, and you will probably reap more visits!

    6. ?Use ?fill-in-the-blank? questions.

    When you aim the right question towards the right?audience, these are almost irresistible ? even in text format!?Note that this simple and rather contrived question generated four times as many?responses as it generated ?Likes?. ?Now that?s interaction!

    7. Use your FaceBook FanPage cover section tabs wisely.

    This little row of tabs is prime real estate on your?Facebook Page, so swap and hide any tabs that don?t actively increase engagement (for?example, your Map tab, if your business is not local; or your ?Likes? tab, which is Facebook Fan Page, Encouraging Interaction, Engagement, increasing engagementonly?there for vanity) with tabs that can make people interact. ?You won?t have any choice concerning your ?About? section and ?Photos? tab ? but you?can interchange any other tabs you?ve added. You can also combine a custom tab with a catchy, short title ? ?Deals and Steals? ??with a simple call to action to further encourage followers to click on it. (?Sign Up for?Email?. (Top marks for soliciting subscribers!). ?You can??offer Customer Service via a??Need Help?? tab, reinforcing?it with a ?Contact Us? call to action.

    8. Throw in the odd quiz

    Another way to vary your content while maintaining a high?level of interactivity on your Facebook Fanpage: Serve up quiz-type posts where the viewer has to take some type?of action. ?You can leverage it even more by adding a personal questionge.

    9. If you have a cute logo, feature it in photos and ask questions or run caption?contests.

    10. Share specialty-interest information and juicy tips your viewers really want to?know.

    Again, the whole key to this is making sure you?ve gauged your audience?correctly. ?Do your best to provide tips that really get them excited ? then take it one step furtherby?answering questions for those who comment on problems with the tip suggested.

    11. Make your ?About? bio description all about your followers!

    Letting your Facebook FanPage viewers?and followers know the FanPage is really ?theirs? can hook people in and lead to?engagement.

    12. Answer questions.

    The only exception to this would be if you?re such a big celebrity?that you actually need to discourage people getting too personal. But for the rest of the?world (particularly small businesses) the more interaction between you and your?commenters and posters, the better.

    13. Don?t be too commercial or cold!

    People use Facebook for social connection and?entertainment. If your Page or Page posts come across as too commercial or impersonal?? or worse, reads like an advertisement ? you?ll not only put readers off and possibly?annoy them, you?ll actively discourage or kill all chance at interaction.

    14. Use polls.

    People love to give their opinion. As long as your main question isn?t too?bland or generic, and you haven?t given your audience members too many choices, you?stand a higher-than-average chance of gaining some interaction

    15. Give your page personality.

    You want people to feel like your post is coming from a?friend ? not some official announcement machine. And that your voice is real. ?Adding a personal photos, pictures of your lifestyle, etc.

    16. Pay attention to your followers.

    There?s one celebrity that pays as much attention to?his feedback as his fans pay to him. You can do this as well by commenting on and liking comments made by your fans. ?You can also feature a post made by a fan to show that you are paying attention.

    17. ?Give your followers a delicious, unexpected deal sometimes.

    If there is a sale of some sort available that you are aware of or some other special deal, share it with your fans?(and makes some sales).

    18. Don?t shy away from controversial posts.

    You should never, ever post strictly to cash?in on shock value ? but featuring a controversial question or link can really increase?engagement. One rule of thumb, however: Don?t post solely to vent your feelings ? post?because you think it?s something everyone should care about (or at least, your fans).

    19. ?Acknowledge your commenters whenever possible.

    People like to feel important. So if a fan’s comments are interesting or make a really good point, respond to it and personalize your response.

    20. ?Don?t automate posts.

    You can preschedule in emergencies ? such as, you?re going to?be away for four days ? but just remember that even the best pre-scheduled post can?result in a drop in engagement if (a) it feels out of context (b) it feels impersonal or?canned? and (c) you?re not there to answer or acknowledge.

    21. ?Wake your readers up!

    Spectacular or unusual photos are a great way to do this. ?And now that your eyeballs are vibrating and your mind is awake, off you go and?increase your Facebook Page?s interactivity quotient!

    Want to learn more about Facebook Marketing and How to Build up Your FanPage… If so ?Click HERE for a?FREE 1 Hr 45 Min training Video which exposes a Simple Scientific Formula to Get 25+ Fans and 36+ Leads PER DAY on FaceBook in 60 minutes or Less!

     

    If you got value from this post, please take a second to comment below and share your thoughts and please?like and share the love with your friends! :-)

     

  • Home Based Business Network Marketing

    network marketing, work from home

    Numerous businesses are going to offer you the opportunity to become a distributor of their products or service. While many offer this opportunity free of charge, others may charge a fee similar to a franchise fee, due to their willingness to set up a website with you name on it and by offering you instruction on how to make it succeed.

    Regardless of their motives behind the willingness to share their knowledge, you do have the opportunity to share in the wealth of internet business operations. Where many people make the mistake in getting involved in a home based business is they believe that just by filling out the online forms and paying the franchise fees they will start making money immediately.

    They do not think about they came to be involved in this opportunity, that someone was marketing this plan to them and in order to grow their new business, they are going to have to market it to others.

    There are numerous ways to do this, such as old-fashion advertising, handing out business cards or even putting you web address on the side of your vehicle to be seen while you drive to the grocery store. All that may be good to draw a half dozen people or so to your new business venture, but to help it really grow will take network marketing to succeed.

    Oil millionaire J. Paul Getty is often quoted as saying he would rather have one percent of the efforts of 100 people than 100 percent of his own efforts, and that is the basis of network marketing. The Kirby vacuum cleaner company devised its own form of network marketing as far back as 1935 before the word was oined and the concept totally understood. That company knew that to sell their sweepers, a personal presentation was needed.They had a few dealers with whom they shared the profits of their sales and using their proven methods they taught others to sell the sweepers and each person who was brought in a sales representative could also share in the profits off the efforts of others.

    While a few people may make a lot of money in a short period of time with network marketing, most grow their business slowly. First, they must learn the business and how to market it as their own home based business. By devoting a set number of hours every day or every week they learn from the company sponsoring them how to market the product or service they are selling. They can then train others to be successful, teaching them to market the product or service and make money from their sales as well. The more people they have working under them, the more money they can make.

  • Finding the Right Network Marketing/MLM Company for You – Three Steps for Success

    Network Marketing/MLM??has been a successful business model for decades. However, within the past ten years it has really grown. You can now find a Network Marketing/MLM company that sells just about anything. From power tools to kitchen gadgets, there?s a direct sales company that support it. This can make it difficult to find the right company to choose.

    Here are three crucial steps to help you narrow your choices and find the right direct sales company for your ultimate success.

    Network Marketing/MLM Success

    What?Network Marketing/MLM Are You Interested in Joining?

    Step #1 What are you interested in?

    Take a look at your own passions, interests and hobbies. What do you like? What Network Marketing/MLM products, if any, do you own? Make a list of potential items you?d enjoy selling. For example, if you?re a fitness enthusiast then you may enjoy selling fitness gadgets, nutrition supplements or outdoor gear. Make a list of 5-10 products you think it would be fun to sell. Remember, fun is important. If you don?t like the products they?ll be tough for you to sell.

    Step #2 Research Network Marketing/MLM?opportunities

    Now that you have a list of potential products you?d like to sell, it?s time to research. You can find direct sales directories online. You can also visit the Network Marketing/MLM, for information. Write down the companies that offer products that match your interests.

    Step #3 Compare opportunities

    Not all Network Marketing/MLM?companies are created equally. In fact, they can be quite different. Visit the website of each direct sales company you?re interested in. Compare:

    * Company growth and history – How long have they been in business and how successful are they? Is the company growing?

    * How they support their consultants – Do you get marketing materials? Do you have access to a mentor? Do they provide a website?

    * How much does it cost to get started?

    * How much do they pay? How are you compensated?

    * Do they offer a tiered system? Can you recruit new consultants and earn a percentage of their sales?

    * How often do they add new products?

    * What are their marketing rules? Can you create your own marketing materials? Can you have a website? (Some companies do not allow this.) Do they allow you to sell however you see fit?

    You?re likely going to find pros and cons for each company you research. If you need help narrowing down your choices, consider attending a party in your area. Getting to know other direct sales consultants who also represent the company?s products can answer your remaining questions.

    You?re going to invest a lot of time and energy into your business. Make sure you?re representing a Network Marketing/MLM?company that is going to support you to succeed.

  • What to Know About Tim Erway’s “7 Pillars To Multiple 6 Figures Online”

    What to Know About Tim Erway’s “7 Pillars To Multiple 6 Figures Online”

    Earlier in the week I was listening to an amazing interview between Vince Reed and an individual from whom I have learned so much, Tim Erway. This interview is very important and something that everyone should hear.

    But, for those who will not get a chance to hear the whole thing, I would like to cover some of the major points that were brought up. Tim Erway was discussing his “7 Pillars a Multiple 6 Figure Business” and provided copious information on why each point was so important.

    I found this information very useful and figured I would go ahead and share my notes with all of you. I do this in hopes that you can gain the value from these words of wisdom that I have and be able to improve your own process to increase success.

    1. Target Market

    It all begins with a working knowledge of your target market. If you do not have a clear image of your target audience and how you plan to reach them, campaigns you begin, leads you generate or traffic you drive will be inaccurate and random.

    You need to know who you are selling to, their profile and personality. What do they like to eat and wear? What are their aspirations? What do they experience every day? What are their needs, fears and pains? All of these answers will help you create a precise and accurate marketing message that will be effective with the people you intend to reach.

    This will result in ad campaigns with a clear marketing message that has the intended effect. This will lead to an improved relation with your audience and better results from your audience and lead list. After all you will understand their need and this in itself is highly attractive and essential for building trust.

    1. A Compelling Offer

    This takes us to our next point which is creating the message that will be sent to the target audience you have in mind. If you are in the fitness industry marketing a special supplement and exercise program that transforms the smaller body type into a robust physique. Your offer needs to convey the value of what you are providing and how your solution changes their world.

    This must be done in a way that inspires confidence that you know their problem better than they do themselves and have thought long and hard to bring them the exact solution at the perfect price. Hitting this sweet spot will take some clever calculations.

    One important way to do this is to follow the 10X value, always sell your product as if it were 10X as valuable as the price you are asking for it.

    1. A Lead Capture Machine

    “The money is in the LIST!” This is something we have heard a zillion times. But, in all truth, we could stand to hear it a bit more. The list is a solid gold mine and if you are not taking full advantage of your list building capacity you are missing out on major profits.

    The statistics from the best Direct Response Marketers in the world prove this. There is only a slim 3% of passing traffic that will convert to paying customers at first contact. Then there is this giant 97% of traffic that will see your message and have great potential to convert to paying customers if they were only followed up and engaged.

    This is where a lead generation tool would be really useful in ensuring not one visitor is allowed to escape from your marketing campaign. Lead generation allows you to reach out to the rest of the visitors that did not buy and give them another chance after building a better relationship with them.

    If you are not capturing your leads and building a daily list, you are walking away from a major profit.

    1. A Sales Conversion Process

    Now that you have an email program up and running and pulling traffic back to your online presence, you will need a sales conversion process to turn this attention to conversions. There are several important components of your sales conversion process.

    • A capture page – for lead generation
    • A Thank You Page – if you are selling affiliate products
    • A Sales Page
    • An Email Follow Up program
    • Continual Value Based communications – including YouTube videos, podcasts, and blog posts, etc.

    One great way to boost your sales as an affiliate is by adding a bonus for those who choose your offers. To do this effectively, think of your offer from the perspective of the consumer, what would they really like to see attached to the deal? Think of what is missing. This will lead you to fill the void with something that adds scarcity, urgency and additional value – these are difficult incentives to resist and a sure fire way to boost your sales.

    1. A Process To Increase Your Customer Value Over Time

    You will then need to maximize the value of the customers and the deals you are offering them, this can be done in a variety of ways. For network marketers, use training programs and systems that will keep your network members attention.

    If you will be selling affiliate products, make your sales and promotions according to the products with a good ascending sales funnel and a higher ticket backend offers as well as hefty commissions.

    For those selling their own products, you will need to take full advantage of your higher ticket backend offers that will widen the profit margins and improve the value of your clients over time.

    Here is something to consider, if you only have one offer to make to your visitors and prospects, a $27- Ebook. You will have to sell MANY ebooks to hit a respectable goal like $10k each month.

    But another way to do this would be with a strong ascending sales funnel. If you are offering a $97 offer, a $297 offer and a $2000 offer, you will only need a relatively small number of customers to complete your goal. This greatly increases the value of your customers.

    1. A Place to Find Targeted Prospects

    This all comes back around to the first point we made about knowing the avatar of your target audience. You can have the perfect marketing campaign in place but if you don’t have a good hunting ground picked out, so to speak, your quarry will never arrive. This will mean that sales conversions, page conversions and any other positive metrics will never get a chance to get off the ground.

    But the good news is that there is a way for you to get ahead of the curve and locate your target audience where they tend to hangout the most, Facebook. After this all you will have to do is choose the most suitable ads and social media strategy to present to them. Tim Erway actually makes a fairly impressive training product on how to use Facebook more effectively.

    1. Regular testing & optimization

    In the beginning you will be greatly focused on making sales and acquiring as many customers as it takes to do this. But, in the long run it will be how well you can learn from your process and improve your methods that will decide how many customers you end up with. Testing, tracking, traffic campaigns, upsells process and all other aspects of your marketing campaign will have to be analyzed for efficacy. This information must then be applied to optimizing your on going market efforts.

    Final notes

    In the end, Tim Erway really makes things simple and easy to understand and strings it all together in a simple comprehensive plan that can’t fail. So long as it is followed to the letter. To recap those important points, your marketing campaign must have:

    1. Target Market
    2. Problem Solving Offer
    3. A Lead Capture Machine
    4. A Sales Conversion Process
    5. Increase Your Customer Value Over Time
    6. Source Of Prospects
    7. Regular Testing And Optimization.