Napoleon Russ

Category: Marketing

  • The Key to Making More Money Starting with What You Have ( Part 2 )

    The Key to Making More Money Starting with What You Have ( Part 2 )

    In the first part of this article we talked about the “secret key” to making more money, in this part, we give you some tips that will help you to get started…

    Our biggest problem lies between our ears.  Your current level of thinking is what got you where you are… If you want to change your level of income, you must first change your level of thinking.  This is the greatest challenge that you will face, and it is a challenge that all of us, regardless of our level of income, face each and every day.

    I would suggest that you start by taking the time to meditate each an every morning.  There are tons of guided meditations available on youtube, and with the internet, almost everything that you need is available with the few clicks of a mouse.

    Take Inventory of Yourself….

    Start by taking inventory of what you currently have. Do you have a special skill set, or knowledge that you can share with others?  Do you have a trade that you can parlay into a small business?  I know that you may not believe that you have anything of value to offer, but God/the Universe provides each of us with a set of gifts, its up to you to express that gift in a way that it serves others.

    Brainstorm…

    Ask yourself, How can I earn an extra “X” dollars this month?  And then let your mind answer that question.  Don’t put any judgment on any of the answers that your mind produces, this is a time to let your mind’s creativity work without you putting any restraint or limitations on it.

    Get Your Ass to work – Chose one path and decide to make it happen.

    Once you have brainstormed and created a list of at least 20 things that you could do to serve others and create additional income.  Pick the most plausible idea, the one for which you have all of the resources necessary to get started on … And get Started… Don’t procrastinate.  When you procrastinate, you sow the seed of doubts in your mind, and if left to its own devices that seed will grow into fears which sometimes seem unsurmountable.

    Get New Friends…

    A person who has never earned more than $1000 can’t show you how to make $1000.  The person who has never made $10,000 a month can’t show you how to make $10,000.  I can’t teach you how to make $100,000 a month because I haven’t done that yet… ( it’s something that I’m working on, but I’m not there yet ) and that’s why I hang with people and follow the model and advice of others who have. If you want to change your level of income, you must find new friends to hang around… People who have serious goals and whose level of thinking,  discussion, and experience will help you raise your level of thinking.

    About 20 years ago, I took a new job in the Atlanta area and I roomed with a co-worker of mine as I searched for a home for my family.  My co-worker had this gorgeous home. It was probably valued at around $275000 ( which according to the standards of some, is just a moderate home ) but my first home cost me only about $30,000 and my second about $87,000.   I had never considered purchasing a home like my co-workers because it was above my level of thinking at the time.  It’s not that I couldn’t afford it… I had simply never seen, up close a house of that value.  And I recall as I lay in bed one night, thinking… “Why not?”   Ultimately, my wife and I built a new home in an that was not too far from my co-worker’s home.

    My point is that being exposed to environments and concepts that were at a “higher” level, my level of thinking changed.

    Now one other reason that you will need to get new friends is that your current friends if they are satisfied with where they are, will do what they can to keep you right where you are.  In the black community, we say that they are like “crabs in a bucket”… Each time one of the crabs gets a little closer to getting out of the bucket, another will pull them back down.  I won’t go into the reasons behind this, but as they say, “It is what it is”.  So be prepared to lose some friends on the way.

    So that’s it… To recap, the secret key to making more money is..

    1. Learn how to provide service to others.
    2. Create Value
    3. Help as many people as you can, get what they want.

     

    Peace and Blessings.

  • Selling Products Online From Home

    Once upon a time, setting up a business meant opening up a shop somewhere where you could be sure that customers would come to see you. You needed to order stock and keep the shop tidy, well-heated or ventilated, and you needed to always be there. All of this meant that starting to sell would be preceded by weeks, even months of extremely diligent work, and with no guarantee of success.? Anyone looking to set up a business would often decide that, on balance, the risk was too big. Now those problems are things of the past, and the potential businessperson can get things up and running very quickly.

    The thing about “bricks and mortar” businesses is that they relied a lot on location and the other factors mentioned above. By starting an online business, your sales floor can be a small study under your stairs and your customers can be anyone anywhere in the world.? Nowadays , there are multiple technical solutions available which allow you to process payments electronically from a customer’s credit card or online bank. But even if you are not in a position to do this, you can set up a PayPal account and do your selling on eBay.? There is barely any initial financial investment, it is possible to generate a positive cash flow in relatively no time at all

    So now you can do business in your pajamas at 1.30am.? Due to the advent of the internet there are various ways that a budding new entrepreneur can get started making money online.? 3 of My favorite ways of making money online are:

    1. Affiliate Marketing
    2. eCommerce
    3. Internet Network Marketing

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    Affiliate Marketing

    I like affiliate marketing because it allows you to sell the products that other people have developed.? This means that all that you have to do is drive targeted traffic to your affiliate offers and if you have done your research and marketing correctly, the sales will start to flow.? The nice thing about affiliate marketing is that you don’t have to spend any of your time in product creation so you can focus both your time and capital on driving targeted traffic.

    eCommerce

    Platforms like eBay and Amazon make it really easy for new entrepreneurs to start seeing cash flow pretty quickly.? The nice thing about

    Selling Products Online From Homepartnering with these two eCommerce giants is that you don’t have to drive traffic.? These sites already have millions of buyers who are?already looking for your products.? Now you can set up your own eCommerce shop, but if you are new to eCommerce, I really recommend that you partner with one if not both of these giants so that you can learn the basics.? If you want to learn more about running an eCommerce business, click here to download my free ebook which will explain the basics of running an ecommerce shop.

    Internet Network Marketing

    My Favorite online business is Internet Network Marketing.? If you have ever heard of Amway, or Herbalife, then you have heard of network marketing.? Network marketing has gotten a bad rep over the years because many have been sold the idea that it was going to make them rich over night.? Network Marketing is not a get rich quick scheme, it is a get rich slowly business that if you develop it correctly, it will definitely generate a substantial and residual income.? And this is why I like Network Marketing.? The work that you do today continues to pay over and over and over again.? It is one of the few online businesses, that allow you to generate a residual income.

    There are numerous network marketing companies out there, and they offer everything from Health and Wellness, to Fitness, to Travel products and services..

    The other thing that I like about Internet Network Marketing is that unlike traditional network marketing which primarily teaches you to chase your friends and family, internet network marketing you can promote your products and business opportunities to the millions of people that are out there looking for what you are offering on the ‘net.

    There are over 2 Billion people on Facebook alone, so this gives you an endless supply of potential customers and business partners? to speak with.

    Conclusion

    It’s my belief that everyone who has a 9-5 corporate job should also have a side hustle.? That way they can let their job finance their side hustle until their side hustle makes them so much money that it would be a waste of their time to show up to the 9-5.

     

     

    Did you find value?in this post??? ?If so, I would greatly appreciate if you could leave me a comment below and share via Social Media?

  • 11 Tips to Run More Professional Zoom Meetings

    11 Tips to Run More Professional Zoom Meetings

    What You’ll Discover In This Episode:How To Run a Professional Zoom Meeting So You Stand Out​​Why Running a Zoom Meeting Can Accelerate Your Business11 Tips to Run More Professional Zoom Meetings​ 0 shares Share0 Tweet0 Share0 How To Run a Professional Zoom Meeting So You Stand OutZoom’s daily active users surged to 200 million in […]

    The post 11 Tips to Run More Professional Zoom Meetings appeared first on Todd Falcone.

    Blog – Todd Falcone

  • 11 Tips to Run More Professional Zoom Meetings

    11 Tips to Run More Professional Zoom Meetings

    What You’ll Discover In This Episode:How To Run a Professional Zoom Meeting So You Stand Out​​Why Running a Zoom Meeting Can Accelerate Your Business11 Tips to Run More Professional Zoom Meetings​ 0 shares Share0 Tweet0 Share0 How To Run a Professional Zoom Meeting So You Stand OutZoom’s daily active users surged to 200 million in […]

    The post 11 Tips to Run More Professional Zoom Meetings appeared first on Todd Falcone.

    Blog – Todd Falcone

  • The Right Way To Do Content Marketing To Make Money Online

    The Right Way To Do Content Marketing To Make Money Online

    The question that is on everyone’s mind, do you really need good content?

    Content marketing is the intersection of advertising and publishing. When you create great content you create value.

    The forms of great content come from education, inspiration or entertainment. These are the three values you need to bring to the table when it comes to creating content. This applies to your blog, social media or videos. Keep that in mind as you’re creating content for your audience.

    When you create value, you will create an audience. When there is an audience, people gravitate towards value.

    Hey! Did you get your free copy of DotCom Secrets? Click here to claim your copy and get $ 13,000+ worth of free bonuses now!

    When there is an audience, you can advertise!

    To build your online business, and nurture prospect/customer relationships the right way, you must deliver “value in advance.” Content is how you do just that.

    It’s important to know how to craft and execute a content strategy that utilizes social media, a blog, or YouTube videos. Using these high-yield strategies, you’ll spread your brand’s message to new audiences and existing prospects alike, by providing genuine value in advance.

    Pretty simple, right? Let’s not overcomplicate it.

    The content marketing strategy

    Say you have people driving up the freeways you have some advertising on the billboards and make no mistake this is every effect. Any place you are finding an audience (or group of people), you’re more than likely to find a platform to advertise on.

    Here is how it works online. Facebook for example which has over 3 billion people and 1.2 daily active users. They created a massive audience on their platform. Now, because there is an audience, now they can sell advertising as their business model.

    Any place you can find an audience, you can find advertising. Here is another extreme example. If you ever been to a sporting event, obviously there is an audience there and you can advertise to that audience when they use the restroom.

    When you create an audience, you can advertise, and when you advertise you are driving awareness for your mission, product, or service. You can advertise all day long.

    When you have awareness, you have the possibility of making sales. To make sales, you need to create great value.

    The reverse is true as well. If you create poor content, you create no value. No value = no audience.

    It doesn’t educate, it doesn’t inspire and certainly doesn’t entertain.

    The thing to keep in mind is that creating great content isn’t enough. Great content is table stakes. You have to come to the table with great content.

    The perfect customer avatar

    There are specific ways to really hone in on who this person is:

    • Basic demographics:
      • Age
      • Gender
      • Ethnicity
      • Education level
      • Geographic location
      • Relationship status
      • Household income
    • Psychographics: Personality, values, attitudes, interests, lifestyle
      • What’s their personality like?
      • What are their 5 core values?
      • What are their hobbies?
      • What do they do for fun?
      • Do they have any favorite products?
      • Are they a mobile, desktop, or tablet person?
    • Biographics:
      • What industry are they currently in?
      • What’s their occupation?
    • Motivations
      • What are their main needs in their life?
      • What are the challenges they’re currently facing, or roadblocks they’re hitting?
      • What’s their #1 personal life goal / #1 professional goal?
      • What are their top 3 fears about starting an internet business?
    • Buyer Modality
      • Competitive: Competitive buyers want to perform smart, quick, and decisive actions as a competitive advantage.
      • Methodical: Methodical buyers review all technical information to assure themselves they’re making the right choice.
      • Spontaneous: Spontaneous buyers enjoy the thrill of a quick purchase and the perceived emotional benefit that it will generate.
      • Humanistic: Humanistic buyers are also motivated by emotion, but want to understand more about the organization they’re buying from and the individuals who comprise the organization.

    In this video, I’m going to share the exact steps in how I figured out how to understand my customer avatar.

    The customer value journey

    When there is no awareness, there is no desire for a customer to purchase a product or service. The goal is to drive engagement and getting the perfect avatar to raise their hand and say, “I’m interested”.

    This is what we call the “left turn” method, starting with awareness can you can see below. Having a lot of great content is great, but if you are not leveraging great content to make sales, building your list, taking them through a sales funnel, it’s a waste of time.

    The “Content Baton”

    Using content to move the customer to the next stage in the customer journey. When you create content, you’re driving awareness and the perfect avatar is becoming an avatar that your product or service exists. This creates value and there is an audience around the piece of content that you create.

    Because you have created an audience, you can advertise in the next step of the customer journey.

    If you fail to provide the next step in the customer journey, it’s not just bad marketing but it’s also bad user experience.

    Let’s take a look at Wayfair. They have an awesome blog for those new looking to buy furniture and home-goods. They have a great piece of content and below the piece of content, if the visitor wants to buy something, that is considered to be the next step.

    Nate Leung