The front-end is often referred to as the first product that a new customer buys. The back-end is all the additional products that a customer will buy from you over the time that they remain your customer. The back-end can also be a high-ticket item as well.
It can be a free plus shipping offer, a deeply discounted offer, etc. what matters is that there is a sale and you’re capturing a buyer not just an opt-in.
Although opt-ins can also be on your front end.
In either case, whether you have an offer for a sale or an opt-in as the first step in your front end, you’ll usually also have a front end sales funnel consisting of a tripwire offer and or a couple of upsells and down sells. This is your front end sales funnel.
What is the back-end marketing?
Back end marketing is any offer that sells to an existing customer.
Again the type of offer is irrelevant.
The important thing to learn is that this is in the back end. So it usually consists of a follow-up email sequence that nurtures the buyer and moves them onto another offer, which in turn is actually another funnel with upsells and downfalls behind that, or a high ticket value ladder.
The money is in the back-end
Seasoned affiliate marketers know that the real money is made in the back-end.
What that simply means is that you make more money by selling additional products to the same customer than you make on the initial front-end sale.
In fact, the top marketers are actually making no money on the initial first sale. Sometimes they lose money on that first sale. The best-case scenario is that they split even to acquire a customer.
The reason why this works online is because of the backend.
To the newbie affiliate marketer, this can be very confusing to understand. How can a company stay in business if they are making no money or even losing money on a sale?
The secret is that they are making all their profit on the back-end. Including recouping the loss of that first sale, the front-end sale. It’s easier to sell to a warm customer than it is to sell to a cold customer.
In order to understand this let’s look at everything above and below the line of the first offer sale.
In the video below, I explain the back-end offer and how it flows with high-ticket items
What You’ll Discover In This Episode:How to Invite During Crisis TimesThe TWO Ways to Invite During Crisis TimesWe Have a Duty to Help Other’s During These Times 0 shares Share0 Tweet0 Share0 How to Invite During Crisis TimesI’m getting a lot of questions from people… asking if it’s a good time to build.My answer back is […]
E-mail marketing may appear outdated when compared to newer methods like Facebook live, but it has stood the test of time and is still considered a highly cost-effective way to engage with your audience because you have control over the traffic.
The key to effective email marketing is capturing your audience’s interest and making them eagerly anticipate opening your next email.
But how can you achieve this in an era of short attention spans and abundant options?
The solution lies in creating a soap opera sequence.
And no, we’re not suggesting that you hand your company over to your competition. Rather, it involves infusing your emails with a touch of drama and suspense.
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E-mail marketing may appear outdated when compared to newer methods like Facebook live, but it has stood the test of time and is still considered a highly cost-effective way to engage with your audience because you have control over the traffic.
The key to effective email marketing is capturing your audience’s interest and making them eagerly anticipate opening your next email.
But how can you achieve this in an era of short attention spans and abundant options?
The solution lies in creating a soap opera sequence.
And no, we’re not suggesting that you hand your company over to your competition. Rather, it involves infusing your emails with a touch of drama and suspense.
You desire to pursue this course of action as it will lead to presenting proposals to this group of email subscribers once they have placed their trust in you.
In the case of my personal soap opera email series, I possess a total of 5 emails, with each email dispatched daily, wherein I narrate the story of my venture into online entrepreneurship. I elucidate the circumstances preceding my initiation and expound upon my current situation.
Here’s typically what the 5-day email sequence looks like:
Day #1: Setting the stage
Day #2: Drama and backstory
Day #3: Epiphany
Day #4: Hidden benefits
Day #5: Urgency: Call to action also known as a CTA
Here’s what the e-mails look like broken down:
E-mail 1: Establishing the backdrop
Commencing the series is the inaugural email. Its purpose is to inform the recipients about the contents of forthcoming emails.
An effective method to generate anticipation is to commence the first email with a pledge to disclose a secret. It is crucial to express the benefits of this secret to you and convey your eagerness to share it.
Always accompany the first email with a tantalizing hint, prompting the readers to anticipate your subsequent email.
E-mail 2: Intrigue and background information
The second email in the series must contain a significant amount of suspense to captivate the reader. Many organizations utilize this email to recount a moment when they faced adversity. It could be a situation where the market plummeted to an unprecedented low, and their company was on the verge of collapse.
Towards the end of the second email, drop subtle hints about what lies ahead. In other words, let your audience know that you managed to overcome the challenge and saved your company—and that you are ready to reveal the details in the next installment.
In the third email of the soap opera sequence, it’s time to unveil the transformative secret you have discovered – the one that has the power to change everything. While it may appear early to reveal such a crucial aspect, the key lies in avoiding coyness. Fearlessly share the epiphany with your audience, but also tantalize them by hinting at even more valuable insights to come in the next email.
Email 4: Hidden Gems
As the sequence progresses to the fourth email, the spotlight shifts towards the hidden benefits of your product or service – the gems that emerged when you experienced your epiphany. To make this email truly captivating, ensure that these hidden benefits remain genuinely concealed. Avoid stating the obvious and instead, artfully present them as revelations that will leave your readers amazed and eager to explore further.
Email 5: Urgency and Call to Action
In the climactic final email of the soap opera sequence, it’s time to deliver a powerful and direct sales pitch to your readers. While each email in the sequence contains a call to action, this email stands out by creating a sense of urgency, compelling your audience to act promptly on your enticing offer. Leave no room for hesitation as you motivate them to take that decisive step towards your product or service.
Your E-mail list is the lifeblood of your business
By integrating your email autoresponder with your funnel and launching a well-crafted welcome email sequence, you open the door to building an invaluable list of potential customers. The best part? This traffic belongs solely to you, and no one can snatch it away.
Now, picture this: If Facebook were to shut down tomorrow, all our hard-earned connections within our groups would vanish in an instant. That’s why being smart and proactive in your business means shifting your focus towards collecting emails and nurturing regular connections with your subscribers.
Here’s a compelling stat: Email marketing trumps social media by a staggering 70% in terms of effectiveness. Social media posts face fierce competition amidst the myriad of other content in someone’s feed. Their lifespan is incredibly short – on Facebook, you might get a mere few hours at the top of someone’s feed, and it’s even briefer on Twitter, where posts disappear after approximately 18 minutes. So, without a doubt, email marketing stands tall as the superior avenue to reach people in a truly memorable way.
Now, before you dive into crafting those email sequences, let’s emphasize one crucial thing – knowing your perfect avatar inside out. It’s the key to success. Understanding your ideal customer in every detail enables you to create personalized and engaging emails that resonate deeply with their specific needs, interests, and preferences.
To sum it up, connecting your email autoresponder to your funnel and rolling out compelling email sequences sets the stage for cultivating long-lasting connections with your audience. The beauty of it all is that you own this traffic, shielded from the uncertainties of social media platforms. So, embrace the remarkable power of email marketing and leave a lasting impact on your subscribers by engaging with them in a way that truly counts.
Your Perfect Avatar
Before you start writing any of these sequences, I just want to emphasize how crucial it is to identify your ideal avatar so that you are clear about who you are writing these letters to.
If you’re running a business or have a product or offer in mind, then it’s highly likely that you’ve at least considered the importance of defining your customer avatar. But here’s the crucial step – it’s time to actually create those customer profiles and meticulously outline all the specific qualities of your ideal avatar.
To ensure you cover all the essential aspects, make sure you have clear answers to the following questions:
Basic Demographics:
What is their age?
What is their gender?
What is their ethnicity?
What is their education level?
Where are they located geographically?
What is their relationship status?
What is their household income?
Psychographics:
What is their personality like?
What are their five core values?
What are their hobbies and interests?
How do they spend their leisure time?
Do they have any favorite products or brands?
Are they primarily mobile, desktop, or tablet users?
Biographics:
What industry are they currently working in?
What is their occupation?
Motivations:
What are their primary needs in life?
What challenges or roadblocks are they currently facing?
What is their number one personal life goal and number one professional goal?
What are their top three fears when it comes to starting an internet business?
Buyer Modality:
Competitive: These buyers are driven by the desire to make smart, quick, and decisive actions for a competitive advantage.
Methodical: Methodical buyers carefully review all technical information to ensure they are making the right choice.
Spontaneous: Spontaneous buyers enjoy the thrill of quick purchases and the emotional benefits they bring.
Humanistic: Humanistic buyers are motivated by emotion but also seek to understand the organization they are buying from and the people behind it.
In the video below, I’ll delve into greater detail on how to uncover and understand your customer avatar, as well as how to cater to their needs effectively.
Remember, defining your customer avatar is a fundamental step in creating a successful business strategy. By gaining deep insights into your ideal customers’ demographics, psychographics, biographics, motivations, and buyer modality, you’ll be equipped to serve them better and deliver precisely what they seek. So, let’s get started on understanding your audience and serving them in the best possible way. Watch the video below for a comprehensive guide to finding and connecting with your customer avatar.
Final words
The significance of the soap opera email sequence lies in its ability to foster the crucial “know, like, and trust” factor with your subscribers.
This is an aspect that cannot typically be achieved merely through reading a blog post or watching one of your YouTube videos.
Establishing the “know, like, and trust” factor serves as the bedrock, laying the foundation that allows you to present compelling offers for your products and services.
Once this foundation is set, the next step is to present products and solutions that directly address the challenges and issues faced by your email subscribers – something they can genuinely relate to.
By resonating with their needs and concerns, you pave the way to retain them as loyal fans for the long haul.
Once you know the secret of how to motivate your prospects to buy
Things get easier.
I’m going to give you an “insider” secret to have your prospects salivating with motivation.
But…
Before I give you the goods, lemme first ask you…
What is it that creates motivation in the first place?
Hmmmm…
You see, if you don’t know the answer, it’s pretty hard to motivate prospects to buy, isn’t it?
Yes!
Okay, here’s the answer…
A Gap.
A gap between where you are and where you really want to be.
The bigger thy psychological gap, the bigger the motivation.
Here’s how an amateur marketer creates that gap for a network marketing opportunity…
“Our opportunity allows you the opportunity to earn a part-time to a full-time opportunity from the comfort of your own home. Imagine being able to wake up without an alarm clock, have a 30-second commute to your office, spend all the time you want with your friends and family, drive your dream car, live in your dream home, and vacation multiple times per year.”
Sound familiar?
Nothing wrong with being aspirational and stirring up people’s “dream machine”.
But what a PRO realizes is that, while a desire for gain is a motivator…
A much bigger motivator is the avoidance of pain.
When you only present the possibility, you are only doing half of the job to create the “gap”.
Want to motivate your prospects to buy? Always present the problem before the solution…
When you present the problem and the pains associated with the problem, THEN the possibility, you create a massive GAP which naturally creates increased motivation for your prospect.
The challenge is, you can’t exactly present the problem by telling people their life sucks, they have no freedom, they’re broke, they’re trading their life away for a paycheck, etc.
I’ve seen people do this… It doesn’t go over well!
How to accomplish the same thing but without offending anyone…
The most masterful marketers are always the most masterful story-tellers.
When you tell a story about yourself and the pains you associate with not having freedom, your prospect will naturally relate to you even if they don’t have the exact same issues.
Some of you know that I sell books and training to network marketers on how to become successful. If you pay attention, one of the things you’ll notice me doing ALL THE TIME is talking about MY pains associated with struggling as a network marketer.
I struggled for 5 long and painful years…
It was so frustrating wondering why I couldn’t make it work when I saw others crushing it…
I was disheartened and felt defeated because it was like I had tried everything and it still wasn’t working…
In fact, I felt a bit like a fraud because I was trying to promote this “lifestyle freedom” when I didn’t even have it myself!
You know what I hear all the time…
“Matt, it’s like you were speaking to me directly!”
Why do people tell me that so often?
Because by telling my story of my problem and pains, my prospects relate to it and connect with me. (Which increase conversion because
By starting with the pain I create a bigger GAP between the problem and the possibility which creates increased motivation!
If you want to see an example of a sales letter I wrote that converts like CRAZY using this technique, take a look at the web page selling my new eBook…
It’s safe to say that one of the most challenging aspects of an online business is getting their presence known online by generating enough traffic to their websites and sales funnels.
As a refresher, if you are not familiar with that term or unsure of what it is.
Traffic is a fancy word for getting eyeballs on your product or service. If you have a brick and mortar store, traffic means people walking into your store. When it comes to people shopping online it means people visiting your website.
Traffic is the lifeblood of any successful online business. As an affiliate marketer, business owner, it’s important that you have a steady, consistent and growing stream of traffic to your website.
This traffic will be the foundation for growing your business. This is the first step before your traffic gets you leads and sales.
The more people who visit your website, the more people who opt-in to your lead magnet, and purchase your product or service.
One of the main aspects of getting traffic is using it to grow your e-mail list. The bigger your email list gets, the more of your own products you can sell and the more you can earn by promoting other people’s products to your list as an affiliate.
Finally, with the right process in place, the more free coaching sessions you do, the more clients you’ll close and the more money you’ll make.
Let’s get to the meat and potatoes of Traffic, shall we?
#Trending Topics (Russell Brunson And ClickFunnels)
If you are going to experience explosive online growth for your business, then you need to understand that there are only three types of traffic to help increase lead generation and sales:
Traffic you control
Traffic you don’t control
Traffic you own
Once you understand how each type of traffic works and how it all ties together you’ll be able to control your traffic or more specifically direct the right traffic to the right offer. Once you nail down traffic that is converting for you, then you’ll be able to double down and scale your efforts.
Your number one goal should be to own all your traffic.
You may have heard the saying “the money is in the list”.
Understanding your traffic and putting a relevant, helpful offer in front of them is how you build and grow your list and also increase your sales and conversions.
Let’s take a look at the three types of traffic and how you can use them to increase your leads and sales.
Traffic you own
We’ll begin with the traffic you own because it is the most important traffic source. The traffic you own is the best kind of traffic because it is the traffic you get from customers, subscribers, fans, and followers.
We are calling this traffic we own because we can send out an email message to our list, publish a new blog post or post a message your followers and fans will see.
You do not have to buy any of this traffic from another platform because you can send out an e-mail anytime you want without any additional costs.
The next type of traffic is the traffic you control. You can control traffic when you have the ability to decide where you want it to go.
For example, if you are advertising on Facebook, when a user from that platform clicks on your ad you can direct them to wherever you want them to go.
This could be an optimized landing page or your latest blog post or event page. More examples of ways you can control traffic may include:
Email ads (solo ads)
Pay-per-click ads
Banner ads
Native ads
Joint ventures
The downside of this traffic is that every time you want more of this traffic, you have to spend more money.
To get around this, always send traffic to an opt-in page to collect your visitors’ information such as their name and e-mail address.
A certain percentage of traffic will leave but the cool part is that some of the people will give you their personal email address which now becomes part of the traffic that you own.
Traffic you don’t control
Internet marketing is like real estate. You want to own as much land as possible. Whereas in the digital real estate world, you’ll want to put out as much content as possible. You get paid on the work that you do once. This is where traffic will start to show up.
It will show up and you won’t have any control over where they land on your website or where they go from there. A good example of a channel of traffic that you don’t control is organic traffic.
Imagine having potential customers that are trying to find you when they search for your product, service, business name, or anything related to your web content. Perhaps they typed in “bike repair” in Google (or their search engine of choice) and your web address showed up at the top of the search results. Let’s suppose had a compelling hook (fancy word for description), for them to click on you, which sent them to your website.
While organic traffic may occasionally happen without any effort on your part, most often, it’s necessary for you to do some SEO work to set you above your competitors in the search engine results.
Your goal should be to turn this traffic into traffic you own. The same approach you take with the traffic you control, structure your website and blog in a way where it serves as a lead generation machine.
Have your blog posts take the form of a ‘mini’ opt-in page where the top of your page the “top of the fold” entices your visitor to opt into your bait offer with their personal email address. Now they become a part of the traffic you own.
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