Creating momentum in network marketing
Creating momentum in network marketing is every networker’s dream…
That magical phase of momentum when exponential growth kicks in…
When duplication goes crazy and you feel unstoppable.
Incomes multiply many times over.
It makes leaders appear way better than they actually are which is where the danger can kick in…
Ego’s sometimes inflating rapidly.
Leaders feel like they’re suddenly God’s gift to network marketing.
The high of the growth has you feeling like it’s going to last forever…
In my 24 years, I’ve experienced this magical phase of momentum many many times.
I’ve gone from completely broke to $ 10,000 per week in 6 months.
Nothing to 20,000 in my organization in a couple years.
I’ve seen my team go from a few thousand, struggling and at a plateau… to explode to hundreds of thousands all over the world producing many millionaires.
I’ve cycled through having it all to losing it all (repeat)…
It’s enough to make you bipolar 
I know many network marketing leaders would try to have you believe that it’s all rainbows and flowers shooting out of your a$ $
But I’m guessing you want the truth.
So you’re not going to get a lot of sugar-coating from me.
I want you to be a professional…
Your team to be professionals.
When in my first 2 years of Amway…
I didn’t make any money…
…but I loved that the leaders didn’t sugar coat what it really took to create success.
They weren’t afraid of telling you how hard you really have to work.
And neither am I.
When I met my mentor at age 24, he was no different. He didn’t sugar coat it for me… and I won’t with you.
I’m going to give you what I’ve discovered to be the laws for creating momentum in network marketing.
I’ll give you the first 2 laws in this post.
Creating Momentum In Network Marketing Law 1: Personal Momentum Preceds Group Momentum
This correlates with my 5 Levels of Leadership which I’ll turn into a book later this year.
The 2nd level of leadership is becoming a producer. i.e. personal production.
If you haven’t mastered personal production, you will not be able to teach it to your team.
Until you’ve mastered personal production, you’ll only be able to teach your team based on theory.
So what makes a producer?
30 is the minimum.
Why 30?
Well, I don’t know exactly… it’ what my mentor told me and what I’ve found to be true over the years. He said if you go out and sponsor 30 the right way (major key there) it will turn into thousands.
Disclaimer Alert – I make no guarantee’s – it’s just what he told me 20 years ago.
Here’s what you need to know…
If haven’t personally sponsored at least 30 people, you’re not yet a real producer
I’m sure I’ve hurt a lot of feelings over the years but the truth is the truth.
You can’t build an army of producers if you’re not one yourself.
If you want group momentum, that happens AFTER personal momentum.
This brings me to law number 2…
Creating Momentum in Network Marketing Law #2: The Law Of
Compressed Activity
This law states that the results you create in a compressed amount of time will pay you way more money long term than the same amount of effort put in over an extended period of time.
So… Enrolling 10 people in 30 days will pay you way more money over the course of the next few years compared to enrolling 10 people over the course of 10 months.
Why?
It may be the most cliché quote in our profession because it’s so true:
“The speed of the team is determined by the speed of the leader.”
If you’re enrolling 1 person a month, there’s nothing wrong with that… you can eventually find a leader that way. But it’s going to be a slow process.
Because you produce at 1 a month, you set the belief for your team at 1.
This is a BIG lesson…
Your engaged team typically does about 20%-30% of what you do as a leader. So if you do 1 a month, most of your team will likely do none and your real go-getters will do 1.
If you’re enrolling 5 people a month, you set the belief for your team at 5. So if you’re doing 5 a month, your engaged team will likely do 1 or 2 a month and your real go-getters 4 or 5. Much better numbers.
As always, there are no guarantees – this is just my experience over 20+ years and leading an organization that’s grown to over 1 million customers.
I’ll sum up today’s law with some deep philosophy…
If you want your team to produce, you gotta produce!
If you want to discover the 7 specific strategies I’ve used to go from being a broke swimming pool salesman to creating 7-figure results in my network marketing organization…
Head over to 7strategiesbook.com. I just released my new book that acts as the starting ground…
The FOUNDATION necessary for achieving a high level of success.
If you want some advanced training on leadership
Feel free to hop over to LeadwithMatt.com. I’ve got some strategies there on becoming a powerful leader and recruiting powerful leaders.
I’d love to hear what your biggest takeaway was out of this in the comments below.
If you feel like this can add some value to some others, feel free to share it.
Take care.
If you’d like to learn how to impact others, check out this blog post.
Go Make Life An Adventure
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Matt Morris
#1 Best Selling Author of The Unemployed Millionaire
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