It can be challenging when looking to increase duplication in Network Marketing…
How to increase duplication in network marketing
It’s simple:
If you duplicate, your organization grows.
Don’t duplicate and your organization suffers.
When first getting started in sales, I read every book on sales imaginable.
One of the things I learned was: “If you assume the sale, you’re more likely to make the sale.”
This applies when thinking of the opposite as well: “If you assume you’re not going to make the sale, you’re less likely to make the sale.”
I think we must be very, very conscious with words. Our words shape our reality.
Let’s take this principle into duplication within’ your organization…
Duplication in your network marketing organization
Alright! You’ve got a meeting set up & you’re about to go meet your prospect to show them your product, service or opportunity…
What do you say?
Most people would typically say to themselves, their spouse, or someone on their team is, “Hey, I’m going to go show the presentation!” right?
Realize – when you say ” I’m going to go the presentation” there is no assumption that they’re going to get started.
So, what can you say that would be better?
Side note – this is for your own programming!*
Go say something that’s more powerful!
You might say, “I’m going to go enroll a new person.” Right? You’re assuming that they are going to get started.
Something even better would be “I’m going to launch a new team!”.
Sometimes we don’t naturally say “I’m going to launch a new team” because we’re just showing it to one person and we don’t equate one person to a whole team.
However, if you think deeper…
How do teams get created?
It starts with one person that says “come partner with me” and BAMM! Soon you have a team.
Once we’ve programmed our thinking… It’s time to future pace our prospect
When sitting down with a prospect, ASSUME that they’re going to have a lot more success.
We are going to pre-frame or future pace our prospect…
When we do this, what we’re really doing is telling their mind what their future is going to look like when they join.
During your presentation, you might say something like this: “WHEN you get started with us, you’re going to plug into our Saturday training. Once you start building a team, you’re going to have, on average, about one or two rock stars out of every ten people that get involved with you.”.
Why do we say this in advance?
Because we want their mindset to act as if they’re already in!
If you want to increase duplication in your organization you must be different and tell the truth!
Let them know it’s going to be tough and they will face objections.
Why?
For one, its the truth!
Secondly, I don’t want them thinking before they joint that everyone’s going to join. I want to be real with them and if that scares them off, that’s something I wanted.
One of the biggest reasons people quit network marketing is false expectations. They expected it to be so great and it wasn’t.
They expected it to be easy and it wasn’t so never tell someone it’s easy.
Third, it builds trust!
Telling your prospect something that’s a ‘potential negative’ is good! This way they look at you and go, “oh wow! This guy is really honest because he’s actually telling me something negative about the products, services or opportunity.”
Final points
Set expectations.
If you’re worried about scaring people off…
Those are the people you want to scare off.
Speak to your prospect and assume their success like they’re going to build a big business…
Like they are going to be on stage…
As if they are going to have their own team.
How do you increase duplication in network marketing?
Have the mindset that your prospect is not just joining you, but building a big organization…
They’re going to be a leader.
Guess what happens when you do this…
They become a leader.
If you want some advanced training on leadership
Feel free to hop over to LeadwithMatt.com. I’ve got some strategies there on becoming a powerful leader and recruiting powerful leaders.
I’d love to hear what your biggest takeaway was out of this in the comments below.
If you feel like this can add some value to some others, feel free to share it.
Take care.
If you’d like to learn how to impact others, check out this blog post.
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Matt Morris
#1 Best Selling Author of The Unemployed Millionaire
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