Do you have a pleasing personality? As a beginner affiliate marketer, you might think that technical skills, like SEO and marketing strategies, are the only things you need to succeed in the business. However, there is another aspect of the game that is often overlooked but just as important – your personality. In this article, we will explore the principles of a pleasing personality as outlined by Napoleon Hill, a renowned author and motivational speaker. By the end of this article, you will understand how to develop a winning personality that can attract and retain customers.
What is a pleasing personality?
Before we dive into the principles of a pleasing personality, let’s first define what it is. Simply put, a pleasing personality is the sum total of qualities and traits that make you likeable, charming, and attractive to others. It encompasses your behavior, attitude, communication style, and emotional intelligence.
Why is a pleasing personality important for affiliate marketing?
As an affiliate marketer, your job is to convince people to buy a product or service through your unique link. You need to establish trust and credibility with your audience, which can be difficult if you come across as cold, distant, or unfriendly. A pleasing personality can help you build a rapport with potential customers, leading to increased sales and a loyal following.
The six principles of a pleasing personality
Napoleon Hill identified six principles that make up a pleasing personality. Let’s take a closer look at each one:
1. Positive mental attitude
Having a positive attitude is the foundation of a pleasing personality. It means focusing on the good in any situation and maintaining a can-do spirit even in the face of adversity. Customers are attracted to people who radiate positivity and optimism.
2. Flexibility
Flexibility refers to your ability to adapt to changing circumstances and handle unexpected situations with grace. It means being open-minded and willing to compromise to achieve a common goal.
3. Tact and diplomacy
Tact and diplomacy are essential qualities for anyone who wants to succeed in affiliate marketing. It means knowing how to communicate with people in a way that is respectful, polite, and non-threatening. It also means avoiding confrontations and finding win-win solutions.
4. Sense of humor
A sense of humor can be a powerful tool in building a rapport with customers. It means being able to find the funny side of things and not taking yourself too seriously. However, it’s important to use humor appropriately and avoid offensive or inappropriate jokes.
5. Personal magnetism
Personal magnetism is the ability to attract and influence others through your personality. It encompasses qualities such as confidence, charisma, and a strong sense of purpose. People with high levels of personal magnetism are often described as “born leaders.”
6. Skill in human relations
Finally, having skill in human relations means being able
to understand and empathize with other people’s needs and emotions. It involves active listening, effective communication, and the ability to build and maintain relationships.
How to develop a pleasing personality
Now that we understand the principles of a pleasing personality, let’s explore some ways to develop it.
1. Practice positive thinking
One of the easiest ways to cultivate a positive mental attitude is to practice gratitude and focus on the good in your life. Write down three things you are grateful for every day, and reframe negative thoughts into positive ones.
2. Be open-minded
Being open-minded means being receptive to new ideas and perspectives. Make an effort to learn about different cultures, lifestyles, and beliefs, and be willing to step out of your comfort zone.
3. Learn to listen actively
Active listening involves paying attention to the speaker, asking clarifying questions, and providing feedback. It shows that you value the other person’s thoughts and opinions and can help you build stronger relationships.
4. Use humor appropriately
Humor can be a powerful tool in building rapport with customers, but it’s important to use it appropriately. Avoid offensive or inappropriate jokes and be sensitive to cultural differences.
5. Develop your communication skills
Effective communication involves not only speaking clearly and concisely but also listening actively and using nonverbal cues. Take courses or workshops on public speaking and interpersonal communication to improve your skills.
6. Improve your body language
Body language can communicate more than words, so it’s important to be aware of your nonverbal cues. Make eye contact, use open gestures, and stand or sit up straight to convey confidence and approachability.
7. Be empathetic and understanding
Finally, try to put yourself in other people’s shoes and understand their perspective. Show empathy and compassion, and be willing to help them find solutions to their problems.
Common mistakes to avoid when developing a pleasing personality
While developing a pleasing personality is important, there are some common mistakes to avoid:
Being insincere or fake
Trying too hard to please everyone
Failing to set boundaries
Neglecting self-care
Forgetting to be assertive when necessary
Conclusion
In conclusion, developing a pleasing personality is a crucial component of success in affiliate marketing. By following the principles outlined by Napoleon Hill, such as maintaining a positive mental attitude, being flexible, and having a sense of humor, you can build strong relationships with your audience and increase your sales. Remember to practice active listening, improve your communication skills, and show empathy and understanding to those around you.
FAQs
Can a pleasing personality really affect my sales as an affiliate marketer?
Yes, a pleasing personality can help you build trust and rapport with potential customers, leading to increased sales and a loyal following.
What if I’m an introvert? Can I still develop a pleasing personality?
Absolutely! A pleasing personality is not about being outgoing or gregarious, but rather about being genuine, empathetic, and respectful.
Can I fake a pleasing personality?
It’s not recommended. People can usually tell when someone is being insincere or fake, and it can harm your credibility and reputation.
Is it possible to develop a pleasing personality overnight?
No, developing a pleasing personality takes time and effort. It requires a willingness to learn, practice, and be open to feedback.
How can I tell if my personality is pleasing?
Ask for feedback from friends, family, and colleagues. They can give you an honest assessment of your strengths and areas for improvement.
Are you tired of marketing tactics that rely on false claims and exaggerations?
Do you want to build a strong brand reputation and earn the trust of your customers?
If so, you’re in the right place. In this article, we will show you how to market your products ethically without resorting to deceptive tactics. Our expert tips and strategies will help you differentiate yourself from your competitors and build a loyal customer base. By incorporating storytelling into your marketing strategy, you can create a powerful brand identity that resonates with your customers. So, let’s dive in and explore the world of ethical marketing!
Section 1: Why Ethical Marketing Matters
Ethical marketing practices are critical for building a positive brand reputation and earning the trust of your customers. Making false claims, exaggerating benefits, or misleading customers with fake testimonials can lead to legal troubles and damage your brand’s reputation. By marketing your products ethically, you can differentiate yourself from your competitors and establish a loyal customer base.
Section 2: The Benefits of Ethical Marketing
Ethical marketing has numerous benefits for your business. By marketing your products honestly and transparently, you can:
Build trust with your customers: Customers appreciate honesty and transparency. By providing accurate information about your products and services, you build trust with your customers and establish a positive brand reputation.
Create loyal customers: When you market your products ethically, you create loyal customers who trust your brand and are more likely to recommend your business to others.
Avoid legal troubles: Making false claims about your products can lead to legal issues and damage your business. Ethical marketing practices help you avoid legal problems and protect your brand’s reputation.
Section 3: How to Market Your Products Ethically
To market your products ethically, you need to focus on providing accurate information about your products and services. Here are some tips to help you market your products without making false claims:
Focus on the benefits of your products: Instead of exaggerating benefits, focus on the unique benefits of your products. Highlight how your products can solve your customers’ problems and improve their lives.
Use social proof: Social proof is a powerful tool that can help build trust with your customers. Use customer testimonials, reviews, and ratings to showcase the value of your products.
Be transparent: Be upfront about the limitations of your products and services. Being honest about what your products can and cannot do helps build trust with your customers.
Provide accurate information: Make sure all the information you provide about your products and services is accurate and verifiable. Avoid using vague or misleading language that can be misinterpreted.
Use ethical marketing language: Avoid using hyperbolic language or making claims that you cannot substantiate. Instead, use ethical marketing language that accurately describes your products and services.
Section 4: The Power of Storytelling in Ethical Marketing
Storytelling is a powerful tool that can help you connect with your customers and differentiate yourself from your competitors. By telling your brand’s story, you can create an emotional connection with your customers and build a strong brand identity. Here are some tips for using storytelling in ethical marketing:
Share your brand’s mission: Explain why your business exists and what you hope to achieve. Share your values and beliefs, and explain how they inform your products and services.
Highlight your customers’ stories: Use customer testimonials and stories to illustrate the benefits of your products and services. Highlight how your products have helped your customers overcome challenges and improve their lives.
Use visual storytelling: Use images, videos, and infographics to tell your brand’s story. Visual storytelling is a powerful way to engage your customers and communicate complex ideas.
Section 5: How to Avoid Making False Income Claims
Making false income claims is a common problem in the world of marketing. Many businesses exaggerate their earnings to entice potential customers, but this can lead to legal troubles and damage your brand’s reputation. Here are some tips to help you avoid making false income claims:
Be honest about your income: If you want to showcase your income, be honest about how much you earn. Avoid exaggerating your earnings or making false claims.
Use disclaimers: If you want to share your income with your customers, use disclaimers to provide context. Explain how you earned your income and the factors that contributed to your success.
Provide value: Instead of focusing on your income, focus on the value that you provide to your customers. Highlight how your products or services can help your customers achieve their goals.
Section 6: Frequently Asked Questions About Ethical Marketing
Q: Is it okay to exaggerate the benefits of my products if I believe they are true?
A: No. Ethical marketing practices require you to be honest and transparent about your products and services. Exaggerating benefits or making false claims is not ethical and can harm your brand’s reputation.
Q: Can I use celebrity endorsements in my marketing?
A: Yes, but you need to make sure that the endorsements are authentic and not misleading. Celebrity endorsements can be a powerful tool, but you need to make sure that the celebrity actually uses your product or service.
Q: What should I do if a customer asks me a question that I cannot answer honestly?
A: If you cannot answer a customer’s question honestly, be transparent about your limitations. Explain that you do not have the information they are looking for and offer to help them find the answer.
Conclusion:
Marketing your products ethically is critical for building a positive brand reputation and earning the trust of your customers. By focusing on the benefits of your products, using social proof, being transparent, providing accurate information, and avoiding false claims, you can market your products effectively and differentiate yourself from your competitors. By following these tips and incorporating storytelling into your marketing strategy, you can create a powerful brand identity and establish a loyal customer base.
A Simple and Effective Approach to Building Relationships and Growing Your Team
Prospecting is a big part of your job if you work in network marketing or business development. Without a steady flow of leads, it can be hard to reach your business goals and grow. But not all methods of prospecting are the same. Some are better at finding potential customers and building relationships with them than others.
The 333 method is a popular way to find new prospects. This method is meant to help you find potential customers quickly and start getting to know them so you can start doing business with them. In this post, we’ll talk about how the 333 prospecting method works and why salespeople might find it useful.
The 333 Prospecting Method
Step 1: Find three possible clients.
The first step of the 333 method of prospecting is to find three possible customers. These could be businesses or people you think would benefit from what you have to offer. To do this, you might use online research, referrals, or a database of potential leads.
The key to identifying the right prospects is to focus on quality over quantity. Instead of trying to generate as many leads as possible, the 333 method encourages you to identify a few high-quality prospects that are a good fit for your product or service. You’ll be able to spend more time and effort building relationships with these prospects, which can lead to more sales in the long run.
When choosing your three prospects, you should think about things like:
The client’s business and market The prospect’s size and revenue The prospect’s problems and pain points Whether the prospect has a need for your product or service Whether the prospect is a good fit for your company culture and values By taking these factors into account, you can narrow down your list of prospects to a few that are most likely to be a good match for your business.
Step 2: Contact each potential customer three times.
Once you’ve found your three prospects, you should reach out to each of them three times. The idea here is to make contact multiple times to increase the chances of getting a response.
Your first contact could be an email or phone call in which you introduce yourself and your business and say that you’d like to work with them. This first contact should be tailored to each prospect and highlight the specific pain points or problems that your product or service can help them solve.
For your second outreach, you might follow up with additional information or a case study that shows how your product or service has helped other companies in their industry. This is an opportunity to demonstrate your expertise and credibility, and to provide additional value to the prospect.
Finally, your third outreach could be a personalized message that addresses any questions or objections the prospect may have. This could be a phone call, email, or even a video message. The goal is to show the prospect that you’re committed to helping them solve their challenges and that you’re available to answer any questions they may have.
It’s important to note that each outreach attempt should be spaced out over a reasonable timeframe. You don’t want to come across as too pushy or aggressive, but you also don’t want to let too much time pass between each contact attempt. A good rule of thumb is to try to reach out to a prospect every few days to a week, depending on how interested and engaged they are.
Step 3: Make each interaction worth your time.
Every time you talk to a prospect, you have three chances to give them something of value. This could mean giving people access to helpful resources, giving them information or advice, or just being a friendly point of contact.
By giving your prospects something of value every time you talk to them, you’ll start to build trust and credibility, which is essential for long-term success.
When you give something of value, you show that you are an expert in your field. You also show the prospect that you are interested in their success and want to help them reach their goals.
Providing value can take many different forms, depending on the needs and interests of the prospect. Here are some examples of ways to add value:
Sharing news or trends from the prospect’s industry that could affect their business By giving away free resources or guides that solve the prospect’s problems, Giving the prospect advice or information that can help them deal with their problems Providing a customized solution or recommendation that fits the unique needs of the prospect. Showing how your product or service works, such as through a free trial or demo, is a good way to do this. By giving the prospect something of value in every interaction, you give them a positive and interesting experience. This not only builds trust and credibility, but it also makes them more likely to choose to work with you in the end.
The 333 Prospecting Method has a lot of pros.
So why does the 333 method of prospecting work so well? Here are a few of the main pros:
It’s easy to understand and do. The 333 method is a simple plan that salespeople at any level can use quickly. It involves just three prospects and three attempts to reach out to each one.
It helps you make new friends. The 333 method helps salespeople build relationships with their prospects, which is important for long-term success, by reaching out to them more than three times and giving them something of value each time.
It makes more people respond. Because the 333 method involves more than one attempt to reach out, it can help increase the number of potential customers who respond. If no one answers your first email or phone call, your second or third one might.
Quality is more important than quantity. Some ways to find prospects involve casting a wide net and getting as many leads as possible. The 333 method, on the other hand, focuses on finding a small number of high-quality prospects and building strong relationships with them.
It’s a good deal. The 333 prospecting method doesn’t need a lot of money for advertising or finding leads. Instead, it focuses on making personal connections and building relationships, which can be done on a small budget.
Conclusion
The 333 prospecting method is a simple and effective way to get to know possible customers and build relationships with them. Salespeople can improve their chances of success and close more deals by focusing on a few high-quality prospects and reaching out to them multiple times while giving them something of value each time.
It’s important to remember that the 333 prospecting method is just one of many ways that salespeople can find new leads. Some businesses might find that a different approach fits their needs and goals better. But the 333 method is a great place to start for salespeople who want an easy, cheap, and relationship-based way to find new leads and grow their business.
If you’re a salesperson or someone who works in business development, and you want to get better at prospecting, try the 333 method and see how it works for you. Remember that quality is more important than quantity, that every interaction should add value, and that building relationships with your prospects should be your top priority. The 333 method can help you find new leads and close more deals if you are patient.
I’ve created a Trello board that helps you manage your daily prospecting using the 333 method. If you are ready to get started using this method to grow your business, click here to get instant access to this free resource.
Affiliate marketing can be lucrative opportunities for those who are passionate about sales and networking. However, staying motivated in these industries can be a challenge, especially when faced with rejection, setbacks, and competition. As an affiliate marketer, maintaining motivation is crucial to your success. In this article, we’ll explore some tips and tricks to help you stay motivated and achieve your goals in affiliate marketing.
Why is maintaining motivation important for affiliate marketers?
Maintaining motivation is important for affiliate marketers for several reasons:
Consistency: Consistent effort is crucial in affiliate marketing. Maintaining motivation helps you stay focused and committed to your goals, even when faced with challenges and setbacks.
Resilience: Rejection and failure are common in affiliate marketing. Maintaining motivation helps you bounce back from setbacks and continue working towards your goals.
Creativity: Maintaining motivation can help spark creativity and new ideas. When you’re motivated, you’re more likely to think outside the box and come up with innovative solutions to problems.
Tips for maintaining motivation as an affiliate marketer
Set clear goals: Setting clear, achievable goals is crucial for maintaining motivation in affiliate and marketing. Write down your goals and break them down into smaller, actionable steps. This will help you stay focused and motivated as you work towards achieving your goals.
Create a routine: Establishing a routine can help you stay on track and maintain motivation. Create a schedule that includes time for networking, sales calls, and other tasks related to your business. Stick to your routine as much as possible, even when you don’t feel motivated.
Celebrate small wins: Celebrating small wins can help boost your motivation and keep you on track. Whether it’s closing a sale, reaching out to a new contact, or achieving a milestone in your business, take time to acknowledge and celebrate your accomplishments.
Stay connected: Affiliate marketing can be isolating, especially if you work from home. Stay connected with other marketers and like-minded individuals through social media, forums, and networking events. Surrounding yourself with a supportive community can help boost your motivation and keep you accountable.
Keep learning: Continuous learning can help maintain motivation and spark new ideas. Attend webinars, read books and articles, and listen to podcasts related to affiliate . Learning new skills and techniques can help you stay motivated and improve your business.
Take breaks: Burnout is common in affiliate marketing. Taking breaks and practicing self-care is crucial for maintaining motivation and preventing burnout. Take time to do activities you enjoy, spend time with loved ones, and prioritize rest and relaxation.
Visualize success: Visualizing success can help maintain motivation and keep you focused on your goals. Visualize yourself achieving your goals, and imagine how it will feel when you reach them. This can help keep you motivated and focused on your long-term vision.
FAQs
Q: How can I stay motivated when faced with rejection? A: Rejection is common in affiliate marketing. It’s important to remember that rejection is not a reflection of your worth or abilities. Use rejection as an opportunity to learn and grow, and focus on the positive aspects of your business.
Q: How do I stay motivated when sales are slow? A: Slow sales can be discouraging, but it’s important to remember that sales are not the only measure of success in affiliate and marketing. Focus on building relationships and making
progress, even if it’s not reflected in sales numbers right away. Remember to celebrate small wins and keep working towards your long-term goals.
Q: How do I stay motivated when competition is high? A: High competition can be intimidating, but it’s important to remember that there is room for everyone to succeed in affiliate marketing. Focus on your unique selling proposition and the value you bring to your customers. Stay true to your brand and your goals, and don’t get distracted by what others are doing.
Conclusion
Maintaining motivation is crucial for success in affiliate marketing. By setting clear goals, creating a routine, celebrating small wins, staying connected, continuous learning, taking breaks, and visualizing success, you can stay motivated and achieve your goals in these industries. Remember to stay focused on your unique value proposition and your long-term vision, and don’t get discouraged by setbacks or competition. With determination, perseverance, and motivation, you can achieve success in affiliate marketing.
Network marketing has become a popular way for people to build a business and achieve financial freedom. However, there are two distinct approaches to network marketing: active prospecting and passive marketing. Understanding the difference between these two methods is crucial to achieving success in the industry.
Active prospecting involves actively seeking out potential customers and recruits, while passive marketing involves creating content and using social media to attract potential leads. Both approaches have their advantages and disadvantages, and the right one for you depends on your personality, goals, and circumstances.
In this article, we’ll dive deeper into the differences between active prospecting and passive marketing, explore their pros and cons, and provide you with the information you need to choose the best approach for your network marketing business.
Active Prospecting: What Is It and How Does It Work?
Active prospecting is the process of directly reaching out to potential customers or recruits through various methods, such as cold calling, door-to-door sales, and in-person events. Here’s what you need to know about active prospecting:
Active prospecting requires a significant amount of time and effort. You need to be willing to put in the work to build relationships with potential customers and recruits.
Active prospecting is more effective for those who have strong interpersonal skills. You need to be comfortable with approaching strangers and engaging in conversation.
Active prospecting can be more challenging in today’s digital age, as people are more guarded about their personal information and more likely to ignore cold calls and door-to-door salespeople.
Passive Marketing: What Is It and How Does It Work?
Passive marketing involves creating content and using social media to attract potential leads. Here are some key points about passive marketing:
Passive marketing requires a lot of upfront effort in creating content such as blog posts, videos, or podcasts. You must also build a strong social media presence to attract potential leads.
Passive marketing is more effective for those who have strong online marketing skills. You need to understand how to create content that is engaging and relevant to your audience.
Passive marketing can take time to gain traction, but once it does, it can be a powerful way to attract leads without constantly hustling for them.
Active Prospecting vs. Passive Marketing: Pros and Cons
Now that we’ve covered the basics of active prospecting and passive marketing let’s take a closer look at their advantages and disadvantages.
Active Prospecting: Pros
Active prospecting allows you to build relationships with potential customers and recruits. By talking to people face-to-face or over the phone, you can establish trust and credibility.
Active prospecting is more immediate in terms of results. If you’re good at sales and can effectively persuade people, you can see results quickly.
Active prospecting allows you to identify potential leads that you might not find through passive marketing.
Active Prospecting: Cons
Active prospecting requires more time and effort. You need to be willing to put in the work to build relationships and convert leads into customers or recruits.
Active prospecting can be uncomfortable for some people. It requires you to approach strangers and engage in conversation, which can be intimidating.
Active prospecting can be less effective in today’s digital age. Many people are more guarded about their personal information and more likely to ignore cold calls and door-to-door salespeople.
Passive Marketing: Pros
Passive marketing allows you to attract leads without constantly hustling for them. Once you’ve created your content and established a strong social media presence, potential leads can come to you without much additional effort.
Passive marketing is less intrusive than active prospecting. By creating valuable content and sharing it on social media, you’re providing value to potential leads without being pushy or aggressive.
Passive marketing can be more effective in reaching a broader audience. By creating content that is shareable and relevant, your message can spread to more people than you would reach through active prospecting.
Passive Marketing: Cons
Passive marketing requires a lot of upfront effort. You need to be willing to put in the time and effort to create valuable content and build a strong social media presence.
Passive marketing takes time to gain traction. Unlike active prospecting, which can provide immediate results, passive marketing requires patience and consistency.
Passive marketing can be challenging to measure. It’s difficult to determine exactly how many leads or sales are generated directly from your content and social media efforts.
Which Approach Is Right for You?
Now that we’ve explored the pros and cons of active prospecting and passive marketing, how do you decide which approach is right for you? Here are some key factors to consider:
Personality: Are you comfortable approaching strangers and engaging in conversation, or do you prefer to build relationships through content and social media?
Skills: Do you have strong interpersonal skills that would make you effective at active prospecting, or are your strengths in creating content and engaging on social media?
Time: How much time do you have to dedicate to your network marketing business? Active prospecting requires more time and effort, while passive marketing requires more upfront effort in content creation and social media management.
Goals: What are your goals for your network marketing business? If you’re looking for quick results, active prospecting may be the better choice. If you’re looking for a long-term, sustainable approach, passive marketing may be more effective.
Ultimately, the decision between active prospecting and passive marketing depends on your unique circumstances and goals. It’s possible to combine both approaches, using active prospecting to identify potential leads and passive marketing to attract them over time.
FAQs
Q: Is one approach better than the other? A: Neither approach is inherently better than the other. The right approach for you depends on your personality, skills, and goals.
Q: Can I use both approaches simultaneously? A: Yes, you can combine active prospecting and passive marketing to create a comprehensive approach to building your network marketing business.
Q: How long does it take for passive marketing to work? A: Passive marketing takes time to gain traction, and the results can vary depending on your content and social media strategy. However, with consistent effort and high-quality content, you can begin to see results within a few months.
Conclusion
Active prospecting and passive marketing are two distinct approaches to network marketing, each with its own advantages and disadvantages. By understanding the differences between the two approaches and considering your personality, skills, and goals, you can determine which one is the best fit for your network marketing business.
Remember, there is no one-size-fits-all solution to network marketing. What works for one person may not work for another. The key is to be willing to try different approaches and strategies until you find what works for you.
If you’re running a business, you’re probably always looking for ways to grow and expand your customer base. One powerful tool that can help you do that is a value ladder. A value ladder is a marketing strategy that involves offering different levels of value to your customers at different price points. By offering increasing levels of value, you can build loyalty and trust with your customers, which can lead to increased revenue over time.
In this article, we’ll take a closer look at what a value ladder is, how it works, and how you can create one for your business. We’ll also explore some common questions and concerns about value ladders and offer some tips for getting started.
What is a Value Ladder?
A value ladder is a marketing strategy that involves offering different levels of value to your customers at different price points. The idea is to start by offering something of relatively low value (and low cost) to your customers, and then gradually increase the value and price of your offerings as you build trust and loyalty with them.
Here’s an example of a value ladder for a business that sells fitness products:
Free eBook on healthy eating and exercise
$10/month subscription to a monthly workout plan
$100 one-on-one coaching session
$1,000 online course on fitness and nutrition
$10,000 retreat with personal training and nutrition coaching
As you can see, each level of the ladder offers more value and is priced accordingly. The goal is to get customers to start at the bottom of the ladder and gradually work their way up, ultimately becoming high-value clients who are willing to pay top dollar for your services.
How Does a Value Ladder Work?
A value ladder works by providing increasing levels of value to your customers over time. When customers first come to your business, they may be hesitant to invest a lot of money in your products or services. However, if you offer them something of low cost and high value, they may be more likely to take the leap.
As customers become more familiar with your business and trust you more, they may be willing to invest more money in your offerings. By offering higher levels of value at higher price points, you can create a natural progression that encourages customers to continue investing in your business over time.
Additionally, a value ladder can help you build relationships with your customers. By offering personalized coaching or other high-value services, you can get to know your clients better and provide them with more tailored solutions. This can lead to increased loyalty and referrals, which can be invaluable for growing your business.
Creating Your Own Value Ladder
If you’re interested in creating your own value ladder, here are some steps to get started:
Define your target audience: Who are your ideal customers, and what do they need or want from your business? Understanding your audience is key to creating a value ladder that resonates with them.
Brainstorm value offerings: Think about what kinds of products or services you could offer at different price points. Consider what would be most valuable to your customers and what would help them achieve their goals.
Determine price points: Once you have a list of potential offerings, determine the price points for each one. Keep in mind that each level of the ladder should offer more value than the previous level, so your pricing should reflect that.
Test and refine: Once you have your value ladder mapped out, start testing it with customers. Pay attention to what works and what doesn’t, and refine your offers and pricing accordingly.
Monitor and adjust: As you implement your value ladder, keep an eye on how well it’s working. Monitor customer feedback, sales data, and other metrics to see where you can make improvements. Adjust your offerings and prices as needed to keep your value ladder effective and profitable.
Common Questions About Value Ladders
Here are some common questions and concerns about value ladders, along with some answers:
1. Isn’t a value ladder just a way to upsell customers?
While a value ladder does involve offering customers higher-priced products or services over time, the goal is not just to make more money. Instead, the goal is to build trust and loyalty with customers by providing them with increasing levels of value. If customers feel like they are getting more value from your business over time, they will be more likely to stay with you and recommend you to others.
How does a value ladder work?
A value ladder works by providing increasing levels of value to your customers over time. When customers first come to your business, they may be hesitant to invest a lot of money in your products or services. However, if you offer them something of low cost and high value, they may be more likely to take the leap. As customers become more familiar with your business and trust you more, they may be willing to invest more money in your offerings. By offering higher levels of value at higher price points, you can create a natural progression that encourages customers to continue investing in your business over time.
2. Do I have to offer a free or low-cost product to start my value ladder?
While offering something of low cost and high value can be a great way to introduce customers to your business, it’s not strictly necessary. The key is to start with something that is easy for customers to say yes to and then gradually increase the value and price of your offerings as they become more familiar with your business.
3. How do I know what price points to set for my value ladder?
Setting prices for your value ladder can be tricky, as you need to balance providing enough value with making a profit. One strategy is to research your competitors and see what they are charging for similar products or services. You can also conduct surveys or focus groups to get feedback from your target audience on what they would be willing to pay.
4. Can I have more than one value ladder for different segments of my target audience?
Yes, you can have multiple value ladders for different segments of your target audience. For example, if you sell both fitness products and business coaching services, you may want to create separate value ladders for each. This can help you tailor your offerings and pricing to the specific needs and preferences of each audience.
How do I monitor the effectiveness of my value ladder?
You can monitor the effectiveness of your value ladder by tracking customer feedback, sales data, and other metrics. Keep an eye on which products or services are selling well and which ones are not, and adjust your offerings and prices as needed to keep your value ladder effective and profitable.
Conclusion
A value ladder can be a powerful tool for growing your business by providing increasing levels of value to your customers over time. By starting with something of low cost and high value and gradually increasing the value and price of your offerings, you can build trust and loyalty with your customers, ultimately leading to increased revenue and profitability.
When creating your own value ladder, remember to focus on providing value to your customers rather than just upselling them. Monitor your results closely and adjust your offerings and prices as needed to keep your value ladder effective and profitable. With some effort and careful planning, a value ladder can help take your business to the next level.
Marketing is an essential part of any business, including network marketing or affiliate marketing. Creating effective marketing strategies can help increase the success of your network marketing or affiliate marketing business. In this article, we will discuss tips and advice on how to develop effective marketing strategies in network marketing or affiliate marketing.
1. Know Your Target Audience
Before you start any marketing campaign, it is important to know your target audience. This will help you to tailor your marketing strategies to meet It is imperative to be cognizant of your intended recipient before embarking on any marketing campaign. This is fundamental to tailor your marketing strategies to cater to their needs and interests. To ascertain information about your intended audience, a plethora of tools exist. These tools include but are not limited to Google Analytics, social media analytics, or conducting surveys.
2. Build Your Brand
Building a strong brand can help increase brand recognition and loyalty, which can ultimately lead to increased sales. To build your brand, you should create a unique logo, website, and social media profiles that reflect your brand’s values and personality. You can also collaborate with influencers or other businesses in your industry to increase your brand’s visibility.
3. Use Social Media Marketing
Social media platforms like Facebook, Twitter, and Instagram can be powerful marketing tools for network marketing or affiliate marketing businesses. You can use social media to connect with your target audience, promote your products or services, and build your brand. To effectively use social media marketing, you should create a social media strategy that includes specific goals and tactics.
4. Create High-Quality Content
Creating high-quality content is important for any marketing strategy. You can create blog posts, videos, infographics, or other types of content that provide value to your audience. This can help establish your business as an authority in your industry and can also help drive traffic to your website or social media profiles.
5. Utilize Email Marketing
Email marketing can be an effective way to reach your target audience and promote your products or services. You can use email marketing to send newsletters, promotional emails, or other types of content directly to your audience’s inbox. To effectively use email marketing, you should create a targeted email list and segment your audience based on their interests and behaviors.
6. Offer Incentives
Offering incentives can be a powerful way to motivate your target audience to take action. You can offer incentives like discounts, free samples, or exclusive content to encourage your audience to make a purchase or sign up for your mailing list.
7. Monitor Your Results
Monitoring your marketing results can help you to identify what is working and what is not. You can use tools like Google Analytics or social media analytics to track your website traffic, social media engagement, and other important metrics. This can help you to make adjustments to your marketing strategies to improve their effectiveness.
Conclusion
Developing effective marketing strategies is crucial for the success of any network marketing or affiliate marketing business. By knowing your target audience, building your brand, using social media marketing, creating high-quality content, utilizing email marketing, offering incentives, and monitoring your results, you can develop marketing strategies that help you to achieve your business goals.
FAQs
What is network marketing? Network marketing, also known as multi-level marketing, is a business model where individuals earn commissions by promoting and selling products to others and building a network of distributors.
What is affiliate marketing? Affiliate marketing is a business model where individuals earn commissions by promoting and selling other people’s products or services.
How can I identify my target audience? You can identify your target audience by researching your industry and analyzing your current customers. You can also use tools like Google Analytics and social media analytics to gather data on your audience’s demographics and behaviors.
What are some effective social media platforms for network marketing or affiliate marketing businesses? Facebook, Twitter, Instagram,
The other day, I was doing some networking on Facebook, adding friends and following folk who had interesting content. I ran across a young lady who seemed to really positive and was producing some really powerful content as well.
I listened to one of her live videos and found her insightful and funny.
I sent her a friend request and sent a message basically telling her how much I enjoyed the value that she was sharing and that I’d like to connect with her.
After several hours, she sent a 3 paragraph response… Telling me all about her training in human behavior and the training that she had paid for Coaches from industry leaders like Eric Worre. She made several assumptions about me and my business ( without asking a single question ).and she went on to say that given her background and expertise there would be only three things that we could possibly talk about and all of those things revolved around me becoming her client.
I felt insulted and i unfriended her immediately.
That interaction actually bothered me for a few hours. I couldn’t put my finger on why I was so bothered, but I was.
Ultimately, I realized that what bothered me the most about the interaction was that the lady was basically saying, you bring no value to this relationship, and can be of no help to me unless you pay me.
Now I understand that you have to be serious about your business, but at the end of the day, every business is a “People business.”
We get paid to help people solve specific problems that they might be having.
I don’t know how her business is doing, but I do know this. She only saw me as dollar signs.
Many new marketers make the mistake of focusing on making money. But don’t realize that as long as they have dollar signs in their eyes that they will not be successful in their business.
Your prospects can see those dollar signs in your eyes and it will turn them off as a buyer.
If you want to grow your team and sell more products/services, you have to get the dollar signs out of your eyes and try to sincerely help your customers solve their problems.
If you are in the weight loss niche, then share with your audience tips and tricks to help them loose weight.
If you are are in the travel business help your audience by providing them with information on travel destinations.
Regardless of you niche, seek first to serve…
In the morning when you start your day, ask yourself, “How can I help as many people as I can today?”
One other thing that I realized from this encounter…
The single most successful way to do this is via email marketing, whether you run a business, a website, or a blog and want to grow your audience and interaction.
Almost all top marketers will tell you this if you pay attention to them. They almost always claim that email is the most crucial component of their marketing and the factor that contributed to their success. There is a valid explanation for this, too. Or ten… You can communicate with your audience very directly by using email marketing. In contrast to other means of marketing, you will be able to communicate with your audience directly through their email inboxes without the need for a middleman. That implies that you are not dependent on a social media site like Facebook or Twitter or vulnerable to prospective changes in policy that might make your messages unheard. Not very long ago, Facebook decided to modify its system so that only a portion of posts from pages reached followers. Your emails are delivered directly to the recipients when you utilize email. Nothing can stop you from communicating with them, and you are confident that the recipient will get every message you send.
It implies that even if Facebook decides to deactivate your account for no apparent reason (this has really occurred to me), or if they decide to cancel their accounts, you won’t lose your extensive list of subscribers. You and the subscribers have a direct relationship in this situation. However, that barely scratches the surface of what makes email marketing so effective. As you’ll see in the remaining sections of this research, email marketing has a ton additional benefits, which should encourage you to devote more time and effort to it. By the time you’ve finished reading this, you’ll understand exactly why email marketing is an important component of your online business, and will eagerly read the rest of this online mini-course.
First A Few Stats…
Let’s first look at some statistics that demonstrate how effective email marketing is and how it is changing business. Did you know the following stats?
The ROI for email marketing is 4,300%.
91% of consumers check their email every day (the majority check it much more often!)
According to surveys, email marketing is more profitable than PPC, affiliate marketing, content marketing, display advertising, mobile advertising, and social media marketing.
66% of American adults over 15 have bought something as a direct result of email marketing.
One-third of customers claim to only open emails based on the subject line.
So, what does all of this all tell us?
Let’s start by thinking about ROI. The low barrier to entry is the real driver of email marketing’s high return on investment. ROI stands for “return on investment,” which is the difference between the money you make and the money you spent to get there.
You simply have to pay for an autoresponder in email marketing. After creating an autoresponder account, the only thing left to do is to write the emails and guess how much it costs to send an email… Absolutely nothing… except for your time and it doesn’t really require much time either. In short, email marketing is a really quick and cost effective way to begin marketing.
Another interesting stat is the that 91% of consumers check their email every single day. And though that’s a huge number, the real percentage is probably much higher than that. The reality is that most of us check our phones not only every single day but several times throughout the day.
The reason for this is that we receive a notification every time a new email arrives. It’s much harder to miss an email than it is to miss a Facebook post or a tweet on Twitter tweet.
With email, you not only check your inbox frequently but also receive notifications whenever a new message arrives.
4 Reasons You NEED to Invest in Email Marketing
Here are some of the top reasons that you should invest n email marketing:
1. Email Marketing is More Personal
Simply put, email marketing is far more personal than other types of marketing, which is the first and most crucial factor to take into account. You are messaging someone in their inbox when you send them an email, which means that your message will be shown alongside messages from their friends and family as well as all the other things they signed up for. Your messages are suddenly parsed and interpreted in a different way. Your email message will assume the same relevance as the correspondence in the folder because it has suddenly been placed there. It is your responsibility as a marketer to capitalize on this as well by ensuring that your content is presented in a way that seems direct and personal. This will have a lot better impact on readers and increase their propensity to sit up and pay attention to what you’re saying. Individuals prefer messaging from other people, not from businesses.
2. Email Marketing is Immediate
You have complete control over your message when using email marketing, including the moment at which it is sent. You can post a message on Facebook or Twitter in the hopes that your followers will read it at some point in the near future. However, as we’ve already established, email marketing means that your subscribers will feel a tingle in their pockets as soon as the fresh 8 message arrives. Even if they have a number of unread messages, they will still frequently check their messages to delete those unread contacts throughout the day. This is because they won’t receive notifications for every new message. Now since you can timing when your message is seen, you have some control over the receivers’ emotional states at the moment of your message’s delivery and their potential reactions. This is essential because, just like in comedy, timing is vital in marketing. You can take advantage of current events or the fact that your subscribers are probably sleepy and therefore more impulsive if you can deliver a message at the correct moment. No other kind of marketing can give you this level of control. In the upcoming reports, we’ll learn more about how to use timing in email marketing.
3. Permission Is Required for Email Marketing
Since it increases the effectiveness and impact of every communication, this is actually a crucial component of email marketing. The plain truth is that you must get he recipient’s express consent before sending them any marketing emails. And to get that authorization, you need their email address and other contact information. They cannot possibly do this by accident because it is not as simple as clicking “like.” You might initially assume that this would be a bad thing. After all, it implies that your mailing list will be significantly smaller and that your subscribers may be less likely to subscribe. However, that is actually a good thing. An enormous plus. Why? As a result, your contacts are of considerably higher quality. In marketing, quality always outperforms quantity, and by a significant margin. Your recipients will read your messages and be far more likely to click “purchase” or forward the message to friends if they truly want to be there and are interested in signing up.
Additionally, the act of providing you with their email address strengthens that trust. When someone gives you their email and invites you to message them, they are showing that they trust you not to abuse that power and that they value your ideas enough to give up some of their privacy. They ‘join’ your movement in this manner. Again, we’ll look at how you can ensure your contacts are 100% valuable and the right fit for your list in future instalments.
4. Email Marketing Enables Wise Data Use
Something that a lot of eBooks and blogs don’t touch on is just how much data you get when you use email marketing, or how flexibly you can use that data. With email marketing, you’ll be able to sort your contacts into categories, so that you can choose to target only the right kind of recipient with your messages. That might mean that you send messages only to people of a certain age, a certain gender or in a certain location – and this can drastically increase your conversion rates. However, email marketing also makes it possible to keep track of interaction. You can use cookies in order to see which of your subscribers are actually reading the messages you’re sending and which aren’t. You can also see which of your subscribers are visiting your site and even whether or not some of them might have looked at your products.
All this means you can see which leads are cool, warm and ‘hot’ and in turn, that means you’ll be able to try and convert only the right recipients that are likely to be tempted and not likely to be frustrated at your contact. On top of that, seeing this kind of information can help you to design better campaigns – by seeing which types of message get opened the most and which types of recipients are more receptive to your message (so that you can try and get more like them). In short, email marketing gives you control over numerous very important metrics which allows you to target precisely the right people at precisely the right times. When you combine all these different factors, you have a method of marketing that is simply unparalleled. Many marketers and business owners will put it off as it seems like a lot of work but in reality, once it is set up and you understand how it works, it couldn’t be simpler. And the pay off is enormous. Email marketing absolutely MUST be a part of your marketing strategy and over the rest of this course you’re going to learn how to take advantage of it in a MASSIVE way. Buckle in!
At the heart of any successful business is a strong relationship with its audience. Building trust, loyalty, and engagement with your customers can lead to long-term success and growth. In today’s digital age, businesses must prioritize building relationships with their audience online, as well as offline.
In this guide, we will provide you with the strategies and tactics necessary to build strong relationships with your audience, increase engagement, and drive business growth.
1. Understand Your Audience
The first step to building relationships with your audience is to understand who they are. This means creating detailed customer personas and gathering data on their demographics, interests, and behaviors. By understanding your audience, you can tailor your messaging and marketing efforts to speak directly to their needs and interests.
When creating customer personas, it’s important to consider factors such as age, gender, location, income, education, and job title. You should also consider their pain points, interests, hobbies, and preferred communication channels. You can gather this data through surveys, social media analytics, website analytics, and customer feedback.
2. Personalize Your Communication
Personalized communication is key to building strong relationships with your audience. Use email marketing software to segment your audience and deliver personalized messages based on their interests and behaviors. Address your customers by name, and use language that resonates with them. This will show your customers that you understand and care about their needs, and that you are invested in building a relationship with them.
When sending personalized messages, it’s important to avoid sounding robotic or generic. Use a friendly, conversational tone and add personal touches such as their name or recent purchase history. You can also use dynamic content to automatically update your messages with personalized content based on their behavior.
3. Be Authentic
In today’s world, authenticity is more important than ever. Consumers want to do business with companies that they trust and believe in. To build trust and credibility with your audience, be authentic in all of your interactions. Be transparent about your values, mission, and goals. Share your successes and failures, and be honest about your business practices. This will help you build a strong foundation of trust with your audience.
Authenticity can also be demonstrated through your brand’s visual identity and messaging. Use unique and engaging visuals, such as custom graphics or original photography, to differentiate your brand from competitors. Use a consistent tone and messaging across all channels to establish your brand’s voice and personality.
4. Offer Value
Offering value to your audience is essential for building relationships and driving engagement. This means creating content that is educational, informative, and entertaining. Provide solutions to your customers’ problems, and offer tips and advice to help them achieve their goals. This will demonstrate your expertise and build trust with your audience.
When creating content, it’s important to consider your audience’s interests and pain points. Use keyword research to identify the topics that your audience is searching for, and create content that addresses those topics. You can also use social listening tools to monitor conversations about your brand and industry, and create content that addresses common questions or concerns.
5. Engage on Social Media
Social media is a powerful tool for building relationships with your audience. Use social media to engage with your customers, share valuable content, and address their concerns and questions. Use social listening tools to monitor conversations about your brand, and respond to feedback and criticism in a timely and thoughtful manner. This will show your customers that you care about their opinions and are committed to providing exceptional customer service.
When engaging on social media, it’s important to consider your brand’s tone and messaging. Use a friendly and approachable tone, and respond to comments and messages in a timely manner. You can also use social media to share
user-generated content, such as customer photos and reviews, to showcase your brand’s authenticity and build trust with your audience.
6. Host Events and Webinars
Hosting events and webinars is a great way to connect with your audience and build relationships. Offer valuable content and insights, and provide opportunities for your audience to ask questions and interact with your brand. This will help you build trust and credibility with your audience, and establish your brand as a thought leader in your industry.
When hosting events and webinars, it’s important to promote them effectively to your audience. Use email marketing and social media to create buzz and encourage sign-ups. You can also partner with other businesses or influencers in your industry to reach a wider audience.
7. Collect Feedback
Collecting feedback from your audience is essential for understanding their needs and improving your products and services. Use surveys, focus groups, and customer feedback forms to gather insights and feedback from your customers. Use this feedback to improve your products and services, and to tailor your messaging and marketing efforts to better meet your customers’ needs.
When collecting feedback, it’s important to make the process as easy and convenient as possible for your customers. Use short and simple surveys or feedback forms, and offer incentives such as discounts or freebies to encourage participation. You should also use the feedback to make tangible improvements to your business, such as updating your website or adding new products or services.
Building relationships with your audience is essential for driving business growth and success. By understanding your audience, personalizing your communication, being authentic, offering value, engaging on social media, hosting events and webinars, and collecting feedback, you can build strong relationships with your customers and drive long-term success.
Remember that building relationships with your audience is an ongoing process, and requires consistent effort and attention. By prioritizing relationship building, you can create a loyal customer base, increase engagement, and drive business growth.
Thanks for reading this comprehensive guide to building relationships with your audience. I sincerely hope that you find these strategies and tactics useful, and that they will help you achieve success in your business.
As you now know, building relationships with your audience is key to driving business growth and success. But we understand that it can be overwhelming to know where to start.
That’s why we’re excited to offer you our free ” Social Marketing Mastery ” training. In this training, we’ll teach you how to create compelling offers and sales pitches that will help you win over your audience and drive conversions.
By signing up for our “Social Marketing Mastery” training, you’ll gain access to valuable insights and strategies that will help you build stronger relationships with your audience and drive business growth.
Don’t miss out on this opportunity to take your business to the next level. Sign up for our free “Go For Yes” training today and start building stronger relationships with your audience.
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Network marketing, also known as multi-level marketing (MLM), is a popular way for people to earn money by selling products and recruiting others to do the same. The idea is simple: you join a company, buy its products at a discount, and sell them to others for a profit. You also earn commissions on the sales made by those you recruit, and by those they recruit, and so on.
However, the way that you are compensated for your efforts can vary greatly from one company to another. That’s why it’s important to understand the different types of network marketing compensation plans that are available, and to choose the one that is right for you.
In this article, we’ll take a closer look at some of the most common network marketing compensation plans, and discuss the advantages and disadvantages of each one. We’ll also provide tips on how to evaluate different plans, and offer advice on how to maximize your earnings in a network marketing business.
Types of Network Marketing Compensation Plans
Unilevel Plan
The unilevel plan is one of the simplest network marketing compensation plans. In this plan, you are paid commissions on the sales made by your downline (i.e., the people you have recruited), as well as on your own sales. The commissions are typically paid out at a fixed percentage rate, which can vary depending on the company.
Advantages:
Easy to understand and explain to others
No limit on the number of people you can recruit
Potential to earn commissions on a large number of sales
Disadvantages:
Limited earning potential on your own sales
Can be difficult to motivate your downline to sell
May not provide enough incentive to recruit new members
Binary Plan
The binary plan is another popular network marketing compensation plan. In this plan, you are required to recruit two people to join your downline, and then help them recruit their own two people. This creates a “binary tree” structure, with two branches coming off of each person.
Advantages:
Easy to understand and explain to others
Encourages teamwork and collaboration among members
Can provide a significant income stream if you build a large downline
Disadvantages:
Can be difficult to find and recruit the right people
Requires a lot of effort to maintain a balanced downline
Can lead to competition among members to recruit the best prospects
Matrix Plan
The matrix plan is a more complex network marketing compensation plan that involves a set number of members in each level of the downline. For example, you may be required to recruit three people for your first level, and then help them recruit their own three people, and so on.
Advantages:
Can provide a steady stream of income if you build a large downline
Encourages teamwork and collaboration among members
Can be structured to provide bonuses and incentives for achieving certain goals
Disadvantages:
Can be difficult to understand and explain to others
May require more effort to recruit and maintain a large downline
Can be limiting if you don’t have enough people in your downline
Stairstep Breakaway Plan
The stairstep breakaway plan is a network marketing compensation plan that rewards members for achieving certain sales and recruiting goals. As members reach higher levels of achievement, they “break away” from their upline and become independent, with the ability to earn higher commissions and bonuses.
Advantages:
Provides incentives for members to achieve specific goals
Can lead to higher earnings for top-performing members
Encourages members to strive for leadership positions within the organization
Disadvantages:
Can be difficult to achieve higher levels of achievement
May not provide enough incentive for members to recruit new members
Can be complicated to explain and understand
Hybrid Plan
The hybrid plan is a combination of two or more network marketing compensation plans. For example, a company may offer a binary plan for the first few levels of the downline, and then switch to a matrix plan for the higher levels.
Advantages:
Can provide a customized compensation plan that meets the needs of the company and its members
Allows for flexibility in recruiting and building a downline
Can provide multiple income streams for members
Disadvantages:
Can be complicated to understand and explain to others
May require more effort to recruit and maintain a downline
May not provide as much earning potential as a single, focused plan
How to Choose the Right Network Marketing Compensation Plan
When evaluating different network marketing compensation plans, there are several factors to consider. Here are some tips on how to choose the right plan for you:
Evaluate your strengths and weaknesses: Some plans may be better suited for people who excel at recruiting, while others may be better for those who are great at selling products. Choose a plan that plays to your strengths.
Consider the company’s reputation: Look for a company that has a good track record of success, and that offers high-quality products and support for its members.
Look at the compensation structure: Make sure you understand how the plan works, including the commission rates, bonuses, and other incentives.
Consider the costs: Some companies require you to buy a certain amount of product each month, or to pay for training and other materials. Make sure you understand the costs involved, and that you can afford them.
Talk to current members: Reach out to people who are already part of the company, and ask them about their experience. Find out what they like and dislike about the compensation plan, and whether they feel that they are able to earn a good income.
FAQs
Q: Can you make a lot of money with network marketing? A: Yes, it is possible to make a significant income through network marketing. However, it takes hard work, dedication, and a good understanding of the compensation plan.
Q: Is network marketing a pyramid scheme? A: No, network marketing is not a pyramid scheme. While both pyramid schemes and network marketing involve recruiting others to earn money, pyramid schemes are illegal because they require people to invest money with the promise of a return, without offering any real product or service in exchange.
Q: Do I have to recruit others to be successful in network marketing? A: While recruiting others can help you build a larger downline and earn more money, it is possible to be successful in network marketing without recruiting. Focus on selling high-quality products and providing excellent customer service to build a loyal customer base.
Conclusion
Understanding network marketing compensation plans is essential if you want to be successful in this industry. By evaluating the different types of plans, and considering your own strengths and weaknesses, you can choose a plan that is right for you. Remember to do your research, talk to current members, and be prepared to work hard to achieve your goals. With dedication and persistence, you can build a successful network marketing business and earn the income you desire.
