If you’re trying to build a business or create freedom through online income, the most important thing you can do isn’t learning the latest hack, buying another course, or spending hours studying what everyone else is doing.
The first step—the real key—is finding your WHY.
Not the kind of why that sounds good on paper.
Not the kind of why you think you “should” have.
But the kind of why that moves your heart, makes you emotional, and reminds you of what you’re fighting for on the hard days.
Let’s talk about what that really means… and how finding your why can completely change the game for you.
Why Your “Why” Is Everything
Here’s what most people never tell you about starting an online business:
There are going to be days where it feels like it’s not working.
- You’ll post content and no one will respond.
- You’ll feel like you’re doing everything “right” and still not making sales.
- You’ll wonder if you’re cut out for this.
And that’s when your WHY will either carry you or cause you to quit.
Your “why” is the anchor. It’s the thing that reminds you why you started in the first place. It’s bigger than money. Bigger than followers. Bigger than likes.
It’s the deep reason that pulls you forward—even when the road gets hard.
What Happens When You Don’t Know Your Why
When people jump into affiliate marketing, coaching, or any kind of side hustle without a clear purpose, they usually fall into one of these traps:
- They copy other people’s content without knowing why it worked
- They chase trends instead of building something meaningful
- They quit too soon because they’re not connected to anything real
Without a strong “why,” you’re just going through the motions.
You might be busy… but not aligned.
You might post every day… but still feel lost.
You might make some money… but feel empty inside.
That’s why I always tell my team: Before you post, before you sell, before you build another funnel—get clear on your purpos
When your why is clear, your how will appear. Purpose turns obstacles into stepping stones.
How to Find Your Why (Even If You’re Just Starting)
Let’s break this down into something super practical.
If you’re thinking, “I don’t know my why yet,” that’s okay. Most people don’t know right away. But it’s inside you. You just haven’t uncovered it yet.
Here’s a simple 3-step process I teach my students:
1. Look at Your Story
Start with your own journey.
- What have you struggled with?
- What have you overcome?
- What did you wish someone had told you when you were first starting?
Your past pain often points to your purpose.
For example:
- If you’ve ever felt stuck in a job you hated, your why might be about helping others escape the 9–5 grind.
- If you’ve struggled to make ends meet as a single parent, your why might be giving your kids the life you never had.
- If you’ve battled self-doubt, your why might be helping others believe in themselves.
Don’t underestimate your story. Someone out there is waiting to hear it.
2. Get Honest About What You Want
Let’s drop the filters for a second.
What do you really want?
- More time with your family?
- To retire your spouse?
- To be able to travel and live life on your own terms?
- To create a legacy that lasts long after you’re gone?
Be real with yourself. It’s okay to want more. It’s okay to dream big. Your why doesn’t have to make sense to anyone else—as long as it makes sense to you.
When your goals are tied to your values, everything changes. You show up differently. You keep going. You get creative. You stop caring about other people’s opinions.
3. Ask Who You’re Meant to Help
This is the key that opens the door to real impact (and income).
Who are you here for?
- New moms who feel lost?
- People over 40 trying to start fresh?
- Folks who feel stuck in a life they didn’t choose?
- People who are scared to take the leap—but know deep down they’re made for more?
When you know who you’re here to help, your message becomes magnetic. Your content starts speaking directly to people’s hearts. Your offers stop feeling “salesy” and start feeling like a solution.
When You Know Your Why, You Show Up With Power
Think about it like this…
If I asked you to walk a tightrope 20 feet above the ground, you might say no way.
But what if your child was on the other side of that rope, and the only way to save them was to cross?
You wouldn’t hesitate.
That’s the power of purpose.
When the why is strong enough, the how becomes irrelevant.
You’ll figure it out.
You’ll make time.
You’ll stay up late or get up early.
You’ll face rejection, embarrassment, and fear—and still keep going.
Because you know what’s on the other side of your obedience.
Your Why Will Evolve—and That’s Okay
Don’t worry if your why changes over time.
When I started, my why was simple: I wanted to make enough money to pay my bills and not stress every month. That was it.
Then it grew into wanting time freedom, so I could be present with my kids.
Now, my why is to help thousands of people break free from a life they feel trapped in—to help them believe they’re capable of more, and give them the tools to prove it.
So don’t wait until you have the “perfect” why. Start with what matters to you today. Clarity will grow as you grow.
How to Keep Your Why Front and Center
Once you’ve found your why, here’s how to stay connected to it:
✅ Write it down and read it daily
✅ Set it as the lock screen on your phone
✅ Create a vision board with images that represent your why
✅ Record a voice memo of yourself speaking it into existence
✅ Share it with someone who will hold you accountable
On the days when you want to quit, let your why speak louder than your doubt.
Final Thoughts: Let Your Why Drive You
Let me tell you something from the heart…
You were made for more.
You’re not here just to survive.
You’re not here just to pay bills and coast through life.
You’re here to create something powerful. Something meaningful.
But it starts by going inward.
By asking yourself the hard questions.
By being willing to sit in silence and listen to what really matters.
Find your why.
Write it down.
Speak it every day.
Let it fuel your vision.
Let it carry you when your motivation fades.
Because when you’re driven by purpose, you become unstoppable.
💥 Need Help Defining Your Why?
I created a free “Find Your Why” worksheet that walks you through this process step-by-step. It’s short, simple, and powerful.
CLICK HERE TO GET THE FREE WORKSHEET
Let’s build your dream life—starting from the inside out.
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