Tag: advertising

  • Logging on For a Living

    Logging on For a Living

    More and more people are becoming aware of the fact that to be on the internet can mean serious business opportunities for those who are switched on and prepared to do the necessary work. In times gone past getting set up in business was a lengthy process that would almost invariably require some hefty investment up front simply to get started. Now, all you need is a computer, an internet connection and an idea. The rest is simply a matter of following some uncomplicated steps and putting your plans into action. You can have an idea one day and be up and running within twenty four hours if you have the drive to make it happen.

    Before the internet opened things up so much, a business would generally require premises from which to operate. Even if you ran the business from your home, this would make it more complicated as it would involve having your business life intrude heavily on your home life with little separation between the two. Now, all business can be routed through your computer – using e-mail, PayPal and some simple, user friendly websites (such as a blogging platform) – and the rest of your home can stay just as it is. The only concern that you need to have is how you are going to make it pay – but that is no different from any business, and there is no such thing as free money. What there is, thanks to the internet, is a world of business that is simpler and more transparent than it ever was before.

  • Should You Do Paid Advertising?

    Should You Do Paid Advertising?

    As a modern-day marketer, I get how easy it is to get caught up in the hustle and bustle of what every other marketer is doing; whether it be creating videos, blogging, email marketing, search marketing, SEO, list-renting, guerrilla marketing, or even cold-calling your prospects, the options are endless.

    The reality is that we cannot do it all. We must choose which channels to put our heart and soul into, because if we give a fraction of effort on each platform then the chances of seeing a successful return become slim.

    Paid advertising is one of the best ways to bring in new customers, get leads and increase brand awareness, but it’s also easy to lose money with paid ads.

    Some businesses create an online advertising campaign, spending hundreds (or thousands) of dollars, but they see little to no return on their investment.

    If you’ve been burned by online advertising in the past, or if you aren’t sure where to get started with paid ads, this post is for you. We’ll tell you what to do if you’re unsure about paid advertising and how to get the best results from your ads.

    Wondering if paid advertising is worth the time, money and effort?

    These might be questions you’re asking yourself, and you’d be right to do so! Spending money on paid advertisements is a big decision for every business, and most need to be 100% certain they are doing the right thing.

    In this video, I share what you need to know about using paid ads and should you use it to promote your online business.

    Nate Leung

  • The 3 Most Important Facebook Advertising Metrics

    Facebook Advertising Metrics – The 3 Most Important Metrics   Let’s be honest… … advertising on Facebook can be tricky. You’ve got to choose the right ad objective based on your goals. Then you’ve got to dial in your target audience to make sure your ads are being placed in front of the right people. […]

    The post The 3 Most Important Facebook Advertising Metrics appeared first on Online Wealth Partner – The Blog of Michelle and Bill Pescosolido.

    Online Wealth Partner – The Blog of Michelle and Bill Pescosolido