Napoleon Russ

Tag: Brand

  • The Attractive Character – Why It Is Important For Your Brand

    The Attractive Character – Why It Is Important For Your Brand

    Do you have trouble connecting with your audience on a genuine level? Or that they aren’t being moved to take action?

    In the early stages of your online business, the majority of your ideal clients will first come from strangers.

    The nurturing process begins at this point.

    Getting inside the head of your ideal customer is crucial in this situation.

    Story + Message + Values + Brand Identity = Attractive Character

    Building an online character that connects with your audience and draws in your ideal client is the focus of The Attractive Character.

    This has to do with using an online identity to your advantage in order to draw attention to yourself and develop a following. These are your devoted customers who will be the first in line to purchase your goods and services.

    #Trending Topics (Russell Brunson And ClickFunnels)

    What is an Attractive Character?

    Using an Attractive Character as a marketing approach will help you reach your ideal client. Your attractive character will attract people to you whether you’re communicating via email, Facebook, Instagram, or YouTube.

    To have a desirable character, you need the following 4 things:

    • Your Background
    • In your parables (little stories)
    • Character flaws you have
    • Polarity of You

    The DotCom Secrets book by Russell Brunson is where the Attractive Character originally appeared. Stop what you’re doing and click here to download a free copy of Dot Com Secrets if you haven’t read it yet or don’t know who Russell Brunson is.

    The person with whom your audience will identify is your attractive character.

    Consider Tom Cruise, Michael Jordan, The Rock, Oprah, and Oprah to name a few.

    The attractive character is the one who will persuade your audience that their aspirations, objectives, and goals are realistic.

    How to build an Attractive Character for your brand

    It begins by securing these crucial components:

    1. Story

    What difficulties did you overcome to arrive at your current position? What makes you human is your past. It’s what motivates your audience to stick with you. It’s what demonstrates to them that you began exactly where they are and have since reached your goal. What gives your audience optimism that they can accomplish their goals (which, ideally, should be in line with what you’re trying to sell them) is your tale.

    2. Paraphrases

    What useful lessons can you apply from your experience? What kind of parables could you use these for? This is where a large portion of your content will originate. These are the teachings that will actually benefit your audience. How can you use what you’ve learned to facilitate their journey and aid them in advancing toward their objectives more quickly?

    3. Personality Issues

    It’s crucial to refrain from attempting to present yourself as some sort of mistake-free perfectionist. People are drawn to others who, flaws and all, are like them. They are attracted to weakness. Make it clear to your audience that you are a human being who makes mistakes. Because they are just like you, this simply increases their confidence that they can succeed.

    4. Polarization

    This is a big one. Avoid trying to please everyone. You must demonstrate to your audience that you are not for everyone if you want to truly connect with them. It’s okay if some individuals choose not to follow or like you. Those who do adhere to you will be fiercely devoted (and will likely buy all of your products).

    Want a free copy of DotCom Secrets? Click here to claim your copy now!

    The Identity

    After you have figured out how to combine your four essential components, you must develop your identity.

    There are four components to this. Choose the one that fits you the best.

    The Chief

    Are you the kind of person who will lead by example, make decisions, and take charge?

    The Crusader/Adventurer

    Are you the sort to experiment in your field, try out new tactics, and think of original ways to succeed?

    The Evangelist/Reporter

    It’s simple to start with this one. Simply do podcast or blog interviews with additional thought leaders in your sector. By being associated with them, you will receive significant value.

    The Unwilling Hero

    Perhaps you didn’t want to be the center of attention, but you had to do it for the greater good. This makes you appear as if you have something valuable to contribute. Only because you are aware that people need your product are you in this situation.

    The Story Lines

    Finally, you must construct narratives that captivate your audience and show them how to accomplish their objectives. Stories are the most effective way to teach information to people. How you connect your four essential components and your identity will depend on your narratives.

    The available Story Lines are:

    Loss and Resurrection

    Consider Dave Ramsey, who at the age of 28 was completely insolvent before going on to become a financial coach (and selling his course).

    Us vs. Them

    Russell Brunson creates content exclusively for entrepreneurs without funding or venture capital backing. He refers to them as the “Real Entrepreneurs” who must utilize inventive marketing strategies because they lack a limitless supply of funding.

    Before & After

    Think about Jared from Subway and his transformation.

    Amazing Discovery

    This explains why supplements for weight loss and hair loss are usually so popular. These companies employ a captivating figure who makes a significant audience-pain-relieving revelation.

    Secret Telling

    Secret telling positions the attractive character as an authority figure and thought leader.

    3rd Person Testimonial

    Social proof is the most effective thing there is. It would help much if folks regard you or your brand as a thought leader and someone whom others can trust.

    Want a free copy of DotCom Secrets? Click here to claim your copy now!

    Final thoughts

    Being able to relate to them is the first step in recruiting customers or clients to your business. This is where your business may differentiate itself from the competitors.

    Now that you are in possession of the fundamentals—elements, identities, and storylines—you can use them to create an engaging persona for a person or a business.

    Nate Leung

  • How To Build An Engaged Personal Brand Online In 2020

    How To Build An Engaged Personal Brand Online In 2020

    The reason why you want to build a brand online is you want to stick out from the crowd.

    You want the attention and the traffic on your offer.

    What’s important here is that you don’t want to get lost in the crowd.

    So, how do you do this?

    You do this by creating trust

    This is what I call the know, like and trust factor. You do this by creating content and providing value on a regular basis.

    You want to be the authority and the expert in your industry or niche. By doing this, you are solving a problem for your audience. A problem that is keeping them up at night where they don’t know where else to look.

    Create value by creating content

    You create value by creating content on your social media platforms. Such as your blog, YouTube channel, and other social media websites you use. on your website, on your blog, on your YouTube channel.

    The goal is that you want to build an e-mail list. An e-mail list is a collection of people in your niche that are looking to get their questions answered. This strategy is free traffic that you own and control.

    You’re going to have an ocean of people that are going to be landing on your content. What you want to do is you only want to have to select a few who you’re offering.

    This is a filtering process that will take them through from point A to point B. Hence, leading them to the end goal.

    Facebook

    You want to use an automated messenger bot. They will subscribe to your daily messages.

    What’s great about Facebook and using a messaging bot is that it gets a ton of open rates.

    Why open rates are important?

    Because it means that the person subscribed to your bot or your list is very engaged. The key here is to engage as much as possible. These are the types of people that are more than likely to buy from you.

    The open rate for messenger is as high as 80%. That means that the people in your audience are opening up Facebook every single day.

    On Facebook, there are 2 billion people and there are 1.2 billion active daily users.

    Instagram

    What you want to do is you want to lead them to an email list. To collect an email, you need a capture page. When you’re on Instagram, there are no clickable links within your post. There is a clickable link within your bio. It will lead to a link, that will lead to a capture page. That way, you can build and collect the lead’s information.

    When you’re building your email list, you’re creating a lead magnet for your audience.

    It can be could be an audiobook or a free e-book in PDF. It’s whatever you want to give them, that will help them solve their problem.

    YouTube

    You’re going to be also doing the same thing by getting them to subscribe to your email list. In the description box of YouTube, you can type in a link that the viewer can click on. That link will take them to a capture page. The way to go with this is that you want to build your list and leverage platforms like Facebook, and Instagram.

    Like the other platforms I’ve mentioned, you want to build your list organically. This way, you can serve your audience and have raving fans that will buy what you are offering.

    The three steps to building an email list

    These steps are important for building your brand online.

    1) Building relationships

    By doing so, you’re creating the like, know and trust factor. The subscribers will come from cold traffic. They don’t know who you are, they never heard of you. So it’s kind of like when you meet someone for the very first time. Over time, you will develop a warmer relationship with these people.

    2) Engage

    By engaging is when they look at your content and they respond to what you have shared. It could be through private messages or we can call these DMs, also comments on your content.

    When you post content, your audience will have an opportunity to leave a comment for you. This way, they know that you are a real person and not someone that is out to get them or out to sell them.

    Over the long term, when the audience has a problem, they will come to you. You can engage them on a more personal and private level. Also, dive deep into the conversation and see what problem they need to be solved.

    3) Build trust through content and delivering value

    Building trust through your content and value is how you’re going to build your brand online. You’ll also be able to stick out from the crowd. By doing this, you’re going to be a lot of sales. You’re going to have a ton of raving fans who are going to buy anything that you offer. This is why I put a lot of emphases when it comes to building a brand online.

    So many people are doing this wrong. Spamming people, putting links all over the place, sliding into people’s DM is not the way to go. You have to take a holistic and organic approach when it comes to building your brand online. This is going to take time. Over time, more people are going to hear from you and you’re going to get a lot of referrals from the people that you serve.

    Inside this video, I explain more in detail about how to build an engaging brand online. Building a brand online is not talked about enough in our industry and I share why in the video.

    Nate Leung