The Law Of Value – Why Some People Earn More Than Others
Have you ever wondered why one person makes thousands of dollars promoting the exact same product you’re trying to sell… while you struggle to make even one sale?
Why does the top recruiter in your company make way more than anyone else?
And why does the owner of the platform always earn more than the influencers using it?
It’s not luck. It’s not magic. It’s not even “hard work” alone.
It’s the Law of Value—the quiet math the marketplace uses to decide who gets paid and how much.
And if you want to quit your 9-5 job and build a life of freedom through affiliate marketing, you must understand this law. Because once you do, you’ll know exactly why your income is where it is… and more importantly, how to raise it.
What Is the Law of Value?
The Law of Value says that your income is determined by the value you bring to the marketplace.
The market prices you based on three levers:
- Rarity – How many people can do what you do?
- Specialization – How unique or specialized are your skills?
- Scale – How many people can you serve at once?
Let’s break these down in simple terms.
Lever #1: Rarity
Think about diamonds. They’re rare, so they cost a lot. Now think about sand. It’s everywhere, so it’s cheap.
The same is true for people. If what you do can be done by almost anyone, the marketplace will not pay much for it.
That’s why minimum wage jobs exist. Almost anyone can flip a burger, sweep a floor, or stock shelves. That doesn’t mean those jobs aren’t important—they are—but the market has millions of people who can do them.
Now look at a heart surgeon. There are far fewer people with that skill. Because of that rarity, they can charge a lot more.
In affiliate marketing, the same principle applies. If all you do is post your referral link and hope someone clicks, that’s not rare. Thousands of others are doing the exact same thing. But if you learn how to tell a story, how to build trust, how to solve problems in a unique way—that becomes rare. And rare skills are valuable.
Lever #2: Specialization
Specialization is when you get really good at a specific thing.
Imagine you have a toothache. Do you want to go to a general doctor who knows a little bit about everything, or do you want to see a dentist who specializes in teeth?
Most of us choose the specialist. And we pay them more because we trust they’ll fix our problem faster and better.
In the same way, when you specialize in affiliate marketing—whether that’s TikTok video marketing, blogging, email sequences, or storytelling—you stand out.
A generalist blends in. A specialist shines.
If you’re just starting, you don’t need to specialize in everything. Pick one lane. Maybe you love video, so you double down on TikTok and YouTube Shorts. Or maybe you love writing, so you blog and send out emails. The key is to get really good at one thing.
That specialization will make people pay more attention to you than to the dozens of generalists.
Lever #3: Scale
This is where the biggest money is made.
Scale simply means how many people you can serve at once.
Let’s say you’re a personal trainer. You can only train one person at a time in a gym. That’s one-to-one.
But if you create an online fitness course, you can train 1,000 people at once. Same knowledge, but now it reaches more people. That’s one-to-many.
In affiliate marketing, this is the secret sauce. When you learn how to reach hundreds, thousands, even millions of people through the internet, your income explodes.
That’s why you see some affiliates making five figures or even six figures a month. It’s not because they work harder than you. It’s because they’ve built systems and platforms that scale.
They make a video once, and thousands of people watch it every day.
They write an email once, and it gets sent to thousands of subscribers.
They set up a funnel once, and it brings in sales while they sleep.
That’s scale.
Why Most People Stay Stuck in the 9-5 Grind
Here’s the hard truth: most people stay broke or stuck in jobs they hate because they never apply the Law of Value.
They stay in roles that are not rare, not specialized, and have no scale.
Think about it: most 9-5 jobs are designed to be replaceable. That’s why your boss can let you go tomorrow and hire someone else the next week. The work may be important, but it’s not rare, specialized, or scalable.
That’s why your pay is capped.
Affiliate marketing, on the other hand, removes the cap. It gives you the ability to increase your rarity, specialize in a skill, and reach scale through the internet.
But you have to do the work to move yourself up the value ladder.
How to Apply the Law of Value to Affiliate Marketing
Let’s make this super practical.
- Increase Your Rarity
- Learn skills most affiliates never take the time to master.
- Copywriting, storytelling, video editing, funnel building—these skills make you stand out.
- Specialize in One Thing
- Don’t try to do it all. Pick one channel and go deep.
- Maybe you’re the “TikTok guy” or the “email queen” or the “SEO blogger.”
- Being known for one specialty makes people seek you out.
- Build Scale Through Systems
- Use automation: funnels, email lists, content that works for you while you sleep.
- Create assets (videos, blogs, guides) that keep serving people long after you create them.
When you stack rarity, specialization, and scale, your income will naturally rise.
A Story About Two Affiliates
Let me tell you a quick story.
There were two affiliates who both promoted the same course.
Affiliate A posted the link everywhere—Facebook groups, random comments, even DMing strangers. After three months, she had made $50.
Affiliate B decided to specialize in TikTok. She made short, helpful videos every day teaching people small tips about affiliate marketing. She built trust, gave value, and directed people to her funnel. Within three months, she made $5,000.
Same product. Same opportunity. Different results.
The difference? Affiliate B applied the Law of Value. She made herself rare (few people stuck with daily videos). She specialized (TikTok content). And she scaled (thousands saw her videos).
That’s why she earned more.
Why This Matters If You Want to Quit Your 9-5
If you’re tired of the 9-5 grind, the Law of Value is your ticket out.
You don’t need a second job. You don’t need a lucky break. You don’t need to wait for your boss to notice you.
You need to create value in the marketplace in a way that’s rare, specialized, and scalable.
Affiliate marketing is one of the fastest ways to do this because the products are already created for you. Your job is to build the skills and systems that make you valuable.
The better you get at applying the Law of Value, the faster you’ll move from employee to entrepreneur.
The Truth About Freedom
Here’s something you need to know: Freedom doesn’t come from wishing. It doesn’t even come from working harder.
It comes from making yourself more valuable.
And the good news? Anyone can do it. You don’t need a degree. You don’t need years of experience. You don’t need to be “lucky.”
You just need to understand the Law of Value and start applying it today.
Your Next Step
So let me ask you: Are you ready to stop trading your time for pennies and start building a business that can set you free?
If so, here’s what you can do today:
- Pick one skill to work on (copywriting, video marketing, funnel building).
- Decide how you’ll specialize in that skill.
- Start creating content or systems that scale.
And if you need help getting started, I’ve got you covered. I created a Free Affiliate Marketing Course designed to walk you through the basics and show you how to apply the Law of Value in your own business.
It’s simple, step-by-step, and built for beginners who are serious about quitting their 9-5 and building real freedom.
Click here to get instant access today and start building the life you deserve.
Final Thought:
The Law of Value is always at work. You can’t ignore it. You can’t fight it.
But you can use it. And when you do, you’ll stop asking, “Why are others making more than me?” and start saying, “Now I know why I’m winning.”
