Tag: online

Logging on For a Living

More and more people are becoming aware of the fact that to be on the internet can mean serious business opportunities for those who are switched on and prepared to do the necessary work. In times gone past getting set up in business was a lengthy process that would almost invariably require some hefty investment up front simply to get started. Now, all you need is a computer, an internet connection and an idea. The rest is simply a matter of following some uncomplicated steps and putting your plans into action. You can have an idea one day and be up and running within twenty four hours if you have the drive to make it happen.

Before the internet opened things up so much, a business would generally require premises from which to operate. Even if you ran the business from your home, this would make it more complicated as it would involve having your business life intrude heavily on your home life with little separation between the two. Now, all business can be routed through your computer – using e-mail, PayPal and some simple, user friendly websites (such as a blogging platform) – and the rest of your home can stay just as it is. The only concern that you need to have is how you are going to make it pay – but that is no different from any business, and there is no such thing as free money. What there is, thanks to the internet, is a world of business that is simpler and more transparent than it ever was before.

September 3, 2022
Sales Funnel Tips: The Building Blocks Of An Online Sales Funnel

For about as long as people have been selling products, they’ve been thinking about where to find customers and how to reach them. The classic sales and marketing funnels date back to the late 1800s and provide a simple metaphor to think about the path a customer takes on the way to purchase.

Building a sales funnel is like building something from lego pieces. You have this set of pieces and you just have to connect them together.

The building blocks of a sales funnel is a model of how to take a visitor from prospect to customer. It can also be used as a starting point in building a journey map.

The building blocks have 4 categories – a few of them for each step of the customer journey:

Pre-frame bridge

Quizzes

You can see many of them on all of the internet, especially on Facebook. Why quizzes are great is because you can ask for an email address in exchange for the result. You can also put viewers into different segments (funnels), depending on their answers. Quizzes give quick results. People love quick results.

Blog articles

They are great for cold traffic resulting from an ad or a google search. Most likely they will work better if they are placed on a third-party website. they are good to pre-frame any topic. For example, compare existing solutions on the market with an explanation of why your solution is better.

News website

The news tends to grab more attention than other non-news information. The downside is that they have a shorter life, but usually, it’s worth writing to them.

Videos

They are great for pre-framing material, such as testimonials. You can use them to educate viewers. As with every other element, don’t forget about a strong call-to-action.

Email

Pre-framing via email works well if you’re using JV partners to endorse you or buy a solo ad.

Bridge pages

These are great when wanting to educate people and give them background information. These pages have a call-to-action leading to the product page. These are also known as pre-sell pages. Connecting the visitor from the landing page to the sales page.

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Qualifying subscribers

Pop-ups

This element is kind of obsolete now, but it still has some use in special circumstances.

Squeeze page

This is a very simple page that looks like a popup, where the user has only two choices – give their email address to go forward or leave the page. They are very effective.

Squeeze pop

These are like squeeze pages, but you can place them in many places on the same page.

Free plus shipping, two-step form

In the first step, the user is asked for an email with some personal information. In the second step, he is asked to pay for the shipping. So, we have two steps in one form – qualifying subscribers and qualifying buyers.

Webinar registration

Free webinars are great to generate leads. Also, take them to the next step in the sale process.

Free account

It works very well with software and membership programs. Where the user can sign up for a free trial and if it’s something they see using, they will upgrade to a paid subscription.

Exit pop

Once people want to leave your site show them a popup with a great headline. This is the last chance to get their email address before they leave your site.

Qualifying buyers

Free plus shipping offer

This is my favorite way to qualify buyers. This way they are willing to pay for a

Trial

A very low-cost trial offer is also a great way to qualify buyers.

Tripwire

You can offer one part of your product for a very small price – like seven dollars.

Self-liquidating offers (SLO)

Some of your offers, like free-plus-shipping, may lose you money, this offer will help you get your money back. It’s a more expensive one, between $ 37-$ 97 dollars. People need a strong bond with your Attractive Character to buy these types of products.

Straight sale

A regular sale with one of your high-ticket items (between $ 97-$ 5,000 dollars or higher).

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Identify hyperactive buyers

One-time offers

Usually, these are additional offers that complete the value of the initial one.

Down-sales

When a buyer refuses your one-time offer, you can try to sell them a regular payment plan version.

Affiliate recommendation

When the buyer finishes all the purchasing steps and is on the “thank you” page, you can link him to other offers he might be interested in.

Final thoughts

Most of the time, the very first funnel you build may not make you profitable. In fact, the goal of your first funnel is to acquire customers and to breakeven.

As you get better at this, you will come across several new strategies and techniques to filter more people through your business.

You have made it to the end. By “end”, I really mean the beginning. Now that you’ve gone through the concept and the recipe, you’re ready to build your own sales funnel.

Nate Leung

August 9, 2022
The Right Way To Do Content Marketing To Make Money Online
The question that is on everyone’s mind, do you really need good content?

Content marketing is the intersection of advertising and publishing. When you create great content you create value.

The forms of great content come from education, inspiration or entertainment. These are the three values you need to bring to the table when it comes to creating content. This applies to your blog, social media or videos. Keep that in mind as you’re creating content for your audience.

When you create value, you will create an audience. When there is an audience, people gravitate towards value.

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When there is an audience, you can advertise!

To build your online business, and nurture prospect/customer relationships the right way, you must deliver “value in advance.” Content is how you do just that.

It’s important to know how to craft and execute a content strategy that utilizes social media, a blog, or YouTube videos. Using these high-yield strategies, you’ll spread your brand’s message to new audiences and existing prospects alike, by providing genuine value in advance.

Pretty simple, right? Let’s not overcomplicate it.

The content marketing strategy

Say you have people driving up the freeways you have some advertising on the billboards and make no mistake this is every effect. Any place you are finding an audience (or group of people), you’re more than likely to find a platform to advertise on.

Here is how it works online. Facebook for example which has over 3 billion people and 1.2 daily active users. They created a massive audience on their platform. Now, because there is an audience, now they can sell advertising as their business model.

Any place you can find an audience, you can find advertising. Here is another extreme example. If you ever been to a sporting event, obviously there is an audience there and you can advertise to that audience when they use the restroom.

When you create an audience, you can advertise, and when you advertise you are driving awareness for your mission, product, or service. You can advertise all day long.

When you have awareness, you have the possibility of making sales. To make sales, you need to create great value.

The reverse is true as well. If you create poor content, you create no value. No value = no audience.

It doesn’t educate, it doesn’t inspire and certainly doesn’t entertain.

The thing to keep in mind is that creating great content isn’t enough. Great content is table stakes. You have to come to the table with great content.

The perfect customer avatar

There are specific ways to really hone in on who this person is:
- Basic demographics:
  - Age
  - Gender
  - Ethnicity
  - Education level
  - Geographic location
  - Relationship status
  - Household income
- Psychographics: Personality, values, attitudes, interests, lifestyle
  - What’s their personality like?
  - What are their 5 core values?
  - What are their hobbies?
  - What do they do for fun?
  - Do they have any favorite products?
  - Are they a mobile, desktop, or tablet person?
- Biographics:
  - What industry are they currently in?
  - What’s their occupation?
- Motivations
  - What are their main needs in their life?
  - What are the challenges they’re currently facing, or roadblocks they’re hitting?
  - What’s their #1 personal life goal / #1 professional goal?
  - What are their top 3 fears about starting an internet business?
- Buyer Modality
  - Competitive: Competitive buyers want to perform smart, quick, and decisive actions as a competitive advantage.
  - Methodical: Methodical buyers review all technical information to assure themselves they’re making the right choice.
  - Spontaneous: Spontaneous buyers enjoy the thrill of a quick purchase and the perceived emotional benefit that it will generate.
  - Humanistic: Humanistic buyers are also motivated by emotion, but want to understand more about the organization they’re buying from and the individuals who comprise the organization.
In this video, I’m going to share the exact steps in how I figured out how to understand my customer avatar.

The customer value journey

When there is no awareness, there is no desire for a customer to purchase a product or service. The goal is to drive engagement and getting the perfect avatar to raise their hand and say, “I’m interested”.

This is what we call the “left turn” method, starting with awareness can you can see below. Having a lot of great content is great, but if you are not leveraging great content to make sales, building your list, taking them through a sales funnel, it’s a waste of time.

The “Content Baton”

Using content to move the customer to the next stage in the customer journey. When you create content, you’re driving awareness and the perfect avatar is becoming an avatar that your product or service exists. This creates value and there is an audience around the piece of content that you create.

Because you have created an audience, you can advertise in the next step of the customer journey.

If you fail to provide the next step in the customer journey, it’s not just bad marketing but it’s also bad user experience.

Let’s take a look at Wayfair. They have an awesome blog for those new looking to buy furniture and home-goods. They have a great piece of content and below the piece of content, if the visitor wants to buy something, that is considered to be the next step.

Nate Leung
April 11, 2020
How To Build Your Best Online Business

From an outsider looking in, it may seem daunting and impossible to start your own business.

It’s not.

Plenty of people with lesser skill sets, resources and time, from all walks of life and of all ages have gone to live the life they’ve always dreamed of by simply putting one foot in front of the other. Like anything, entrepreneurship can be a taught and learned skill.

Remember the time when you learned how to ride a bike?

In the beginning, it wasn’t easy right? Unless you had an adult helping you while you pedal. The most challenging part about riding a bike is balancing and braking. Building a business is no different.

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In the online marketing world, there is no such thing as an overnight success.

It takes time, patience, persistence – and, yes – it takes hard work.

Although I do not believe you can build a successful, profitable, or sustainable online business overnight – I do believe you can build your dream business in as little as 12 months or less.

In this video, I share the essential ingredients of building your dream online business and the qualities that all students have in common.

I explain how getting clear on your vision and a business idea can impact the success of building your dream business and the importance of planning, marketing, and launching your ideas into the market.

I also share how your mindset impacts your ability to achieve your goals and dreams as well as strategies to help you stay focused on your goals and avoid shiny-object syndrome.

Nate Leung

March 28, 2020
The 6-Figure Funnel That I Use In My Online Business
Everyone who has an online business needs to create a sales funnel in order to convert his website visitors into paying customers.

If you fail to do that, you will hardly make any money.

What is a Sales Funnel?

A sales funnel is a marketing concept that maps out the journey a customer goes through when making any kind of purchase. The model uses a funnel as an analogy because a large number of potential customers may begin at the top-end of the sales process, but only a fraction of these people actually end up making a purchase.

The sales funnel is one of the most fundamental concepts in sales and marketing. The top of the funnel signifies the goal of every business — to generate as many leads as possible — while the narrow bottom reflects how many of those leads are converted to customers by the end of the sales process.

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Stages of a sales funnel can vary, but a traditional model follows these phases:
- Awareness
- Interest
- Desire
- Action
Successful businesses don’t just make sales here and there. They make sales consistently and with high enough volume that they can comfortably hire full-time employees. They know that despite having regular expenses, they are going to be profitable.

So how do they do it?

In this video, I will be showing you what sales funnels are, the stages of a sales funnel and examples of how I use sales funnels to achieve consistent growth and predictable revenue.

Nate Leung
March 27, 2020