Tag: Right

How To Make Money With E-mail (The Right Way)
The reason why many people do not make money with e-mail marketing is that they copy other e-mail marketers who force their way into people’s inboxes by making offer after offer.

They hammer a brand new offer almost every single day. The claims they make are “game-changing”, “once in a lifetime opportunity”, “ground floor”.

People who are successful in e-mail marketing build an audience. When you collect e-mails, you are playing the long game. Your goal is to give a great experience. and treat your list with respect. Treat them like humans.

Speaking to the right avatar

For years, I tried to cater to everyone. I learned the hard way that the key is to serve one type of core customer.

In order to help my avatar reach a specific outcome, these are the questions I had to ask:
- What are their aspirations?
- What steps do they need to do in order to hit the goals they’ve set for themselves?
- What is holding them back? What are they afraid of, or excuses that they must overcome to achieve their goals?
- What solution can you give them to help them with their problem? What value, can you offer them?
Meet Susie, my perfect avatar

Susie is 40 years old
- She has two kids and is a stay at home mom
- Her husband is working full-time while she takes care of the household and the kids, but she is worried about their finances
- She’s currently not making any income and wants to contribute to the household
- She has searched on Google endlessly on how to make an income online but has left her confused, and overwhelmed
- She doesn’t know how to get started with an online business
- She doesn’t have any kind of structure in terms of how to start a business
- She’s starting to second guess herself to see if starting a business is worth it
Hey! Did you get your free copy of DotCom Secrets? Click here to claim your copy and get $ 13,000+ worth of free bonuses now!

Know your audience like you the back of your hand

Step 1: Identify the audience you are speaking to – Speak to one group of people. In my example, I speak to other females that are just like Susie.

Step 2: Identify their problems – What are their pains and frustrations? What keeps them up at night?

Step 3: Understand their desires – This is important because you want to know their wants, needs, and desires. Know this and you can make lots of money.

Step 4: Understand their dreams – What outcome are they looking to get out of this experience?

Step 5: Understand their fears – What is holding them back from achieving their goals?

Step 6: Your solution – What will you recommend to them? How can your solution help them?

If you can help your perfect avatar move one step closer to their goal, you have gained their trust.

Become an attractive character

The Attractive Character comes directly from Russell Brunson’s DotCom Secrets book. (If you haven’t read Dot Com Secrets yet or you don’t know who Russell Brunson is, stop everything you’re doing and get yourself a free copy by clicking here).

Your Attractive Character is the person your audience will connect with.

Think of The Rock, Oprah, Michael Jordan, Tom Cruise, to name a few.

The Attractive Character is the person that will prove to your audience that their goals, dreams, and ambitions are possible.

An attractive character allows you to connect with your dream customer as a marketing strategy. It doesn’t matter whether, on e-mail, Facebook, Instagram or YouTube, your Attractive Character will draw people to you.

There are 4 elements you need for an attractive character:
- Your Backstory
- Your Parables (little stories)
- Your Character Flaws
- Your Polarity
The Soap Opera Sequence

The key to using email marketing effectively is to hold your audience’s interest. You have to make them excited to open your next email.

How do you do that in an age where attention spans are short and the options seem endless?

Create a soap opera sequence.

And, we’re not talking about handing your company to your competition. It’s a method of sprinkling a bit of drama and suspense to your emails.

Generally, it is a series of five emails that are sent out over the course of five days to an email subscriber.

The sole purpose of a Soap Opera Sequence is to tell an emotional story similar to a TV Soap Opera but in an e-mail setting to build the know, like and trust factor. All while this is happening, your subscriber wants to be engaged and entertained.

You want to do this because eventually, you’ll be making offers to this audience of e-mail subscribers when they trust you.

For my own soap opera email sequence, I have 5 emails with one email sent out each day and I tell my story of how I started an online business. Where I was before I started, and where I am now.

Here’s typically what the 5-day email sequence looks like:
- Day #1: Setting the stage
- Day #2: Drama and backstory
- Day #3: Epiphany
- Day #4: Hidden benefits
- Day #5: Urgency: Call to action also known as a CTA
At the end of each e-mail, you want to keep the audience engaged by including an open loop. An open loop is like a cliffhanger when you watch your favorite TV show that makes them look forward to the next e-mail.

Final thoughts

Email often gets sold as a magic bullet in the world of online marketing when it’s actually just one of many actions to convert leads into customers.

Before focusing on email, ask yourself: Is email really our biggest opportunity for improvement right now? And if not, what is?

I would also like to recommend that you take a look at my review of DotCom secrets. The Seinfeld Sequence was taught inside this book.

Dotcom Secrets is an absolutely game-changing book. Some of the advice inside the book has changed how I approach my email marketing. So, do yourself a favor and click here to get your free copy!

Nate Leung
August 9, 2022
The Right Way To Do Content Marketing To Make Money Online
The question that is on everyone’s mind, do you really need good content?

Content marketing is the intersection of advertising and publishing. When you create great content you create value.

The forms of great content come from education, inspiration or entertainment. These are the three values you need to bring to the table when it comes to creating content. This applies to your blog, social media or videos. Keep that in mind as you’re creating content for your audience.

When you create value, you will create an audience. When there is an audience, people gravitate towards value.

Hey! Did you get your free copy of DotCom Secrets? Click here to claim your copy and get $ 13,000+ worth of free bonuses now!

When there is an audience, you can advertise!

To build your online business, and nurture prospect/customer relationships the right way, you must deliver “value in advance.” Content is how you do just that.

It’s important to know how to craft and execute a content strategy that utilizes social media, a blog, or YouTube videos. Using these high-yield strategies, you’ll spread your brand’s message to new audiences and existing prospects alike, by providing genuine value in advance.

Pretty simple, right? Let’s not overcomplicate it.

The content marketing strategy

Say you have people driving up the freeways you have some advertising on the billboards and make no mistake this is every effect. Any place you are finding an audience (or group of people), you’re more than likely to find a platform to advertise on.

Here is how it works online. Facebook for example which has over 3 billion people and 1.2 daily active users. They created a massive audience on their platform. Now, because there is an audience, now they can sell advertising as their business model.

Any place you can find an audience, you can find advertising. Here is another extreme example. If you ever been to a sporting event, obviously there is an audience there and you can advertise to that audience when they use the restroom.

When you create an audience, you can advertise, and when you advertise you are driving awareness for your mission, product, or service. You can advertise all day long.

When you have awareness, you have the possibility of making sales. To make sales, you need to create great value.

The reverse is true as well. If you create poor content, you create no value. No value = no audience.

It doesn’t educate, it doesn’t inspire and certainly doesn’t entertain.

The thing to keep in mind is that creating great content isn’t enough. Great content is table stakes. You have to come to the table with great content.

The perfect customer avatar

There are specific ways to really hone in on who this person is:
- Basic demographics:
  - Age
  - Gender
  - Ethnicity
  - Education level
  - Geographic location
  - Relationship status
  - Household income
- Psychographics: Personality, values, attitudes, interests, lifestyle
  - What’s their personality like?
  - What are their 5 core values?
  - What are their hobbies?
  - What do they do for fun?
  - Do they have any favorite products?
  - Are they a mobile, desktop, or tablet person?
- Biographics:
  - What industry are they currently in?
  - What’s their occupation?
- Motivations
  - What are their main needs in their life?
  - What are the challenges they’re currently facing, or roadblocks they’re hitting?
  - What’s their #1 personal life goal / #1 professional goal?
  - What are their top 3 fears about starting an internet business?
- Buyer Modality
  - Competitive: Competitive buyers want to perform smart, quick, and decisive actions as a competitive advantage.
  - Methodical: Methodical buyers review all technical information to assure themselves they’re making the right choice.
  - Spontaneous: Spontaneous buyers enjoy the thrill of a quick purchase and the perceived emotional benefit that it will generate.
  - Humanistic: Humanistic buyers are also motivated by emotion, but want to understand more about the organization they’re buying from and the individuals who comprise the organization.
In this video, I’m going to share the exact steps in how I figured out how to understand my customer avatar.

The customer value journey

When there is no awareness, there is no desire for a customer to purchase a product or service. The goal is to drive engagement and getting the perfect avatar to raise their hand and say, “I’m interested”.

This is what we call the “left turn” method, starting with awareness can you can see below. Having a lot of great content is great, but if you are not leveraging great content to make sales, building your list, taking them through a sales funnel, it’s a waste of time.

The “Content Baton”

Using content to move the customer to the next stage in the customer journey. When you create content, you’re driving awareness and the perfect avatar is becoming an avatar that your product or service exists. This creates value and there is an audience around the piece of content that you create.

Because you have created an audience, you can advertise in the next step of the customer journey.

If you fail to provide the next step in the customer journey, it’s not just bad marketing but it’s also bad user experience.

Let’s take a look at Wayfair. They have an awesome blog for those new looking to buy furniture and home-goods. They have a great piece of content and below the piece of content, if the visitor wants to buy something, that is considered to be the next step.

Nate Leung
April 11, 2020
Why Network Marketing Right Now

What You’ll Discover In This Episode:Why Network Marketing Right Now, and Making a DifferenceThe Opportunity of a Lifetime and How to Rise UpTeam Up Together and Hitting Your Next Rank with 12 Weeks 0 shares Share0 Tweet0 Share0 Why Network Marketing Right Now, and Making a Difference30 years ago I got involved in network marketing. […]

The post Why Network Marketing Right Now appeared first on Todd Falcone.

Blog – Todd Falcone

March 30, 2020
Closing Prospects with the Right Six Questions

By Eric Worre

We’ve all been there, myself included. Picture the scenario. You’ve sat down with your prospect, shared your story, and presented your opportunity, and then the big question popped in your head:

How am I going to close and get the prospect to sign up?

It’s a struggle everyone has had regardless of how long they’ve been in Network Marketing.

I have a simple closing methodology that works in every company and country, with every age group and gender. And it consists of only 6 questions.

#1 What Did You Like Best?

At the end of every exposure, the worst question you could ask is “What did you think?” Asking what your prospect thinks invites the critic. They begin to think of how they could critique your presentation, and they come up with negative thoughts.

Instead, if you ask “What did you like best?”, you’ll get completely different answers. This question invites positive thoughts. In fact, their answers will give you clues as to their level of interest. If they really liked the product, that’ll guide you in a particular direction as you go forward. Or if they like the residual income, flexibility, or the people, then you’ll know to focus on those things.

#2 On a Scale of 1 to 10…?

Ask your prospects, on a scale of 1 to 10, with 1 being “Not at All” and 10 being “Ready to Go,” how interested are you right now in this opportunity?

Again, this will help you gauge their level of interest, and how much more help they might need to make a decision. You will get a lot of 6s, 7s, and 8s. And that’s great. But what if someone says 2? That’s still not bad! You will have a lot of work to build them up to a higher number, but a 2 still indicates that they have some level of interest. They might just need more than one exposure to get them ready. Just ask them, what can I do to help you get to a higher number? Their answer will help you identify what’s the best follow-up you can use to set up the next exposure. Remember, anything over a 1 is good.

#3 How Much Money?

Now we start asking hypothetical questions. Based on what you’ve just seen, if you were to get started with this company on a part-time basis, approximately how much would you need to earn per month in order to make this worth your time?

You just ask them what level of income would be interesting for them. Don’t tell them what they could make. Listen to find out what they would want, what their dream would be.

#4 How Many Hours?

Approximately how many hours could you commit each week to develop that kind of income?

Again, you are listening to see what they would be willing to do, not what you would suggest.

#5 How Many Months?

How many months would you work those kinds of hours in order to develop that kind of income?

Find out how much time they’re willing to invest to get to the level they want to reach.

#6 If I, Would You?

If I could show you how to develop an income of (their answer to #3) per month, working (their answer to #4) hours a week over the course of (their answer to #5) months, would you be ready to get started?

All you are doing is asking them what their dream is and then if you could give them their dream, would they take it? Most people will respond positively. I mean, who wouldn’t want to reach their dreams?

Act as Consultant

Now, sometimes you’ll get some crazy answers from these questions. Someone might say they’d want to make $ 20,000 a month, working only 5 hours a week, and they’ll give you 2 months to accomplish that.

You have to remember that you are acting as a consultant for your prospects. And as a consultant, you’ll have to be realistic with them. You’ll have to tell them that if that is what they really want, then one of those three numbers will have to move. It will either take more hours a week, more months, or less money. But something will have to change.

Don’t be afraid to do this. You will gain credibility if you are honest and realistic with your prospects.

Closing With Confidence

With this closing methodology, you will get more

prospects to sign up because you are listening to what they want. Don’t tell your prospects what to expect with Network Marketing. You may be pitching that they can earn $ 10000 a month, when all they want is $ 1,000 to help them put one kid through college or pay off a credit card debt. The most successful people in Network Marketing listen to what their prospects actually want, and then show them how those dreams can be fulfilled.

Use this closing, and your confidence will improve. Don’t worry about memorizing these exact words, just learn the general concept. Use this closing, and you will take one more step closer to being a Network Marketing professional!

You have the prospect, you have the questions, and you have the confidence. It is all the necessary pieces to the puzzle of success. Connie Marie McDanel recently spoke at the Most Powerful Women in Network Marketing event. Her focus aligned exactly with everything we discussed. You have all the pieces needed to close now you need to CONNECT THE CONVERSATION! Putting the prospect, questions and confidence into one successful package will take you to the next level. I’ve a short little video below highlighting some of Connie’s points. It’s just a small tidbit out of everything we discussed at the Most Powerful Women in Network Marketing event. If you want to dive deeper into this skill set and get even more training on it, then I recommend that you get the entire Home Study Course from the MPW event for only $ 97! (Save over 60%! Limited time offer!) Get the entire course today!

The post Closing Prospects with the Right Six Questions appeared first on Network Marketing Pro.

Network Marketing Pro

November 18, 2019
How To Set The Right Mindset For Paid Traffic

So why paid traffic? This has been a hot topic of late. I’m going to give you several reasons why you should add paid traffic to your marketing campaigns. I’m also going to share with you the mindset behind winning these paid traffic campaigns.

Paid traffic is faster than content marketing

You can get traffic at will. Anytime you need to run traffic to an offer, you can pretty much get it on demand. The challenge with content marketing is that it may take a couple of days for it to get index. When you run a paid traffic campaign, you can get traffic instantly.

With paid traffic, you can measure your data. Here’s what I mean by measuring your data. When a paid traffic campaign is running, you are able to see the numbers and see what people are taking action with. That includes analyzing landing pages that work and don’t. This way, you can tweak and also move in the direction that’s going to help you get those winning campaigns.

You’re also able to split test and also track your data. With organic traffic, such as SEO, you can’t track your data as you were with paid traffic. That’s what makes it challenging sometimes because SEO is not very targeted. It’s very wide open. What I like about paid traffic is that you can target a specific demographic. You can show your ads to a specific demographic, that you want to see your ad. With SEO, since it’s wide open, anyone can see it. Sometimes if the people don’t fit your demographic, they will see it as well.

Paid traffic is predictable. When you’re finally getting your numbers, you can use your data and predict what you want to do next. You can scale your ads or you can use the data to make tweaks to your marketing.

How you know if you have a campaign that works is that when you invest $ 1 into paid ads, you get back $ 2. When you get to this part right here, is when you starting to make a lot of money. This will work for you because you’ve done your homework. You’ve done the legwork, and you’ve researched your data. You know exactly what the traffic is going to do, and also respond to your campaigns.

The mindset behind paid traffic

Number one mindset shift that you need to know is going to be spending money, versus buying data. A lot of people who are going into this internet marketing space brand new think that they’re wasting money if they don’t make money in return.
The proper mindset to have is that you’re buying data. There’s always going to be a benefit in return when you’re buying data.

Don’t think that because you spend $ 100, $ 200, $ 300 and so on, on paid traffic and you don’t make it in sales, that you’re wasting money. Look at it as a mindset shift that you are buying data.

Ready To Live The Life Of Your Dreams? You need to check this out before it’s too late…

You want to know how the market is responding to your marketing campaigns. This is a big mindset shift because this is data belongs to you. No one else can use this data because you know how the market is responding to your paid advertising.

Data is king.

Don’t get emotional over not making sales. Instead, get emotional over the data that you’re going to get. I get excited because I want to know a certain demographic is going to respond to my marketing campaigns. Making sales is nice, don’t get me wrong. But if you focus more on the data, the money will follow.

If you’re starting off at $ 5 a day and you’re starting to get results, slowly scale up your ad spend. 100 to 200, upwards of 1000 and even beyond that. So this part right here, data is king, just remember that. That is the number one thing as far as knowing bind the data and knowing that data is king.

In this video, I explain more about why Paid traffic should be part of your arsenal when it comes to building your online business.

Nate Leung

November 15, 2019