Online business has become huge in the relatively short time that the Internet has been around. People in their thirties and late twenties can easily remember a time when the Internet existed only in the minds and laboratories of technological wizards, and computers were firmly rooted in the one place – both figuratively and literally. Now with the advent of laptop computers and WiFi technology, you can surf the Internet just about anywhere – even on a cell phone so small you could fit it in your mouth if you really wanted to. The importance of the Internet to business has risen exponentially in recent years as a result of this.
If your business is online, it opens up a whole new world to you – almost literally. At one point unless your business was a specific import-export business you could trade only in your home country or near neighbors – even in some cases only in your home town. But with the advent of the Internet and the ready availability of mail order, a small shop in a small town can without batting an eyelid sell to a customer thousands of miles away. That's progress for you. And you can use it to your advantage. Having such a broad reach the businessman can set up a customer base that is colossally larger than it previously would have been.
Spending money to get online – not always necessary, as most home computers are now linked up – is a canny move indeed, as it puts you right in the path of millions of potential customers.